How to do Email Marketing for your business?

How to do Email Marketing, Email Marketing for your business, What is Email Marketing – Hello friends, welcome to another new article of our blog AiTechtonic in which we are going to talk about What is Email Marketing, types of email marketing, how to do email marketing and what are the advantages and disadvantages of email marketing.

There used to be a time when there were only a few platforms for marketing, such as TV channels, radios, newspapers, banners, etc., but as technology progressed, many new ways of marketing also came, out of which A very powerful way is of Email Marketing.

You must have also seen that when you sign up in any website on the Internet, or buy a product online, then you have to give your email in those websites. Later that company tells you about its new product or about any update, this is email marketing.

To understand email marketing in depth, read this article till the end, so let’s start by not taking much of your time, let’s know this article in more detail what is email marketing.

Table of Contents

What is Email Marketing?

Email marketing is a form of digital marketing in which you can deliver a specific message to multiple people’s devices through email at the same time. Through email marketing, you can reach your product to many people in one click and increase your customers.

Email marketing is a very powerful marketing, in which the conversion rate is very high compared to any other digital marketing technique. That’s why it is often said in marketing that one email makes you 1 $ every month.

Through email marketing, the business builds a good relationship with its customers. Along with this, the customer gets all the updates of your brand, which keeps your business growing continuously.

Simply put, email marketing is a marketing technique by which you use email to promote your product or service. Or sending a message to the email of many people at once is email marketing.

Email Marketing Objectives

Before knowing more about email marketing, we also need to know why email marketing is done, or what is the purpose of email marketing.

There can be mainly 3 objectives of doing email marketing.

Bringing your product updates to your customers.
Informing the customer about new offers or new products.

Creating new customers or generating traffic for your business.

These are the purposes by which a company or website takes your email.

Types of Email Marketing

After understanding what is email marketing, let us also know about the types of email marketing. There are mainly two types of email marketing –

Transactional Email Marketing
Direct Email Marketing

Let us get to know about them in a little detail.

What is Transactional Email Marketing

Transactional email marketing is such a technique by which a user himself gives his email to the company. Like you visit a blog or website, and if you like the content of the blog, then you subscribe to the blog from your email ID through the email subscribe button in it.

By subscribing to the blog via email, updates of every new post of that blog are reached on your smartphone, tablet or laptop via email. This is called Transactional Email Marketing.

What is Direct Email Marketing

In Direct Email, the user has to create an account in their website to get a product or service from a company, in which the user also has to fill in his email ID.

When the company gets the customer’s email ID, then they send different types of emails to the customer, such as new product updates, offers, promotion emails, etc. This is Direct Email Marketing.

How to do Email Marketing?

After reading the article till here, you must have understood a little that what is email marketing. Let us now know how to do email marketing stepwise.

Email marketing is done on automation in which email marketing software is used. Email marketing is not such that you are sending emails to everyone one by one, in email marketing, emails are sent to many people in a group simultaneously.

You have to setup the email tool that, when – when to send email to you, whether to send email etc. After this you have to add the entire email list to the tool and then the automatic email keeps going. So this is how email marketing is done.

Following are the steps to do email marketing –

Create an email id

Create email list
Set up email marketing tools
Create Email Template

Send email

1 – Create Email ID

To do email marketing, you must first have a business email, or say a professional email ID. You can easily create an email ID on Gmail or Outlook.

If you want to do email marketing for business then you should create a business email. For example, suppose your company name is AiTechtonic then you should create such email ID [email protected]. You can easily create business email from your hosting provider company.

Read this also – How to create business email

2 – Create an email list

Everyone can create an email ID, but the most important thing to do email marketing is to have an email list because without an email list you cannot do email marketing. Now a question comes that how to create an email list, then we are telling you some ways by which you can easily create an email list.

Buy Email – The easiest way to build an email list is to buy email from a company. If you do a little research on the Internet, then you will find many such companies that provide you an email list of a specific niche, but for this you will have to spend money.

By creating a blog – You can create a blog and put an email subscription form in it and ask your visitors to subscribe to the blog through email. With this, you will get two benefits – one, you will have an email list ready, and second, the update of every new post of yours will reach your subscriber through email, which will increase traffic to your website.

Paid Campaign – You can run Paid Ads on Google, Facebook by creating a landing page and provide some value to the user and get their email. This is a Lead Generation Campaign.

3 – Set up the Email Marketing Tool

When you have the email list created, the next setup comes select a right email marketing software. You are able to send emails in bulk through the software itself. You have to add your email list in email marketing software and then setup email schedule.

We have told you below some of the best tools for email marketing –

MailChimp
AWeber

convertkit
Active Camping
HubSpot

sendinblue

4 – Create an email template

Email templates are very important to make email marketing successful. The email template lets the customer or recipient of the email know the purpose for which the email was sent. Like product updates, webinars, offers etc.

In most software, you get a number of pre-designed email templates that you can use according to your needs. With a better email template, you can increase conversions.

5 – Send Email

After setting up the complete email, you have to run an email campaign in which many emails are sent in bulk. Along with sending the email, you can find out in which folder the email went like Inbox, Promotion, Spam.

Along with this, in the email campaign, you can also track how many people opened the email, how many people unsubscribed and how many people clicked on the link given by you in the email. And based on that you can optimize your email campaign further.

So this was the whole process of making email marketing work, which is not too difficult. To do email marketing, you have to learn to work on email software.

Advantages of Email Marketing

Email marketing has many benefits, so companies do email marketing widely. Following are some of the major advantages of email marketing –

Through email marketing, you can generate more sales by telling your target customers about your product.
Email marketing does not take much time, all you have to do is add the email list in the software once and set the email template and schedule. After this your email keeps going automatically.

Tracking email marketing is very easy, you can check how your email is performing in the software itself.
You can send emails to multiple people at the same time, or you can market your product.
Compared to other marketing techniques, you can do email marketing in a low budget, many email software allows you to send some emails for free.

Conversion rates are very high in email marketing, so almost all companies use email marketing.
The company has a good relationship with the customer.
You can increase your earning by sending traffic to your blog or website.

Disadvantage of Email Marketing

Along with the advantages of email marketing, it also has some disadvantages. Following are some of the disadvantages of email marketing –

If you have not designed the email correctly, or have used some Spamy words in the email, then your email goes to the Spam folder.
If you do not deliver your email to the right people, then they can unsubscribe your email.

If you attach large size files to the email, then your customers do not show much interest in the email.
To run a successful email campaign, you must have good marketing skills and a good grasp of email software.

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Through this article, we learned what is email marketing, and how we can do email marketing. Along with this, we have also told you about the advantages and disadvantages of email marketing. If you want to grow your business then email marketing is a good option for you.

So friends, this is all in this article, I hope you must have liked this article written by us. If you got to learn something from this article, then do share it with your friends as well.