Best Way to Increase Your Returning Visitor Rate on Website

Best Way to Increase Your Returning Visitor Rate on Website: Do you want to get more visitors to return to your website, instead of visiting once and forgetting everything about yourself?

All new and old blog or website owners wants bringing new visitors to their site. But what they often forget is that returning visitors have exposure to your brand and are easier to convert.

What are unique visitors?

Specific visitors refers to the number of individuals who visited a website or set of web pages in a given time period. For example, a person who visits multiple times throughout the day is counted as a unique visitor.

Why increase your return visitor rate?

For any website, returning visitors are important because they reveal how successful your marketing campaigns are, who your loyal customers are, and how powerful your brand is.

Difference between visit and unique visitor

The difference between a visit and a unique visitor is quite simple.

Visit means every person who visits your website in the reporting period. If a person visits the website 5 times, it will be counted as 5 visits.

A unique visitor, on the other hand, refers to a specific individual user who visited your website in the reporting period.

Unique visitors are counted only once, no matter how many times they return to the website. In general, you will always have more visits than unique visitors..

Why focus on improving your return visitor rate?

New leads are always important for a website, seeing as a new visitor can lead to a new email list customer. However, a unique visitor is more expensive and challenging to come by.

Conversely, returning visitors are loyal readers, loyal commenters, and overall, more inclined to spread the word when it comes to your blog and authority.

There are more benefits than focusing your efforts on growing your email list with unique customers to drive visitors back to your website:

  • The more a visitor returns to your website, the more they trust your blog and the products or services you can recommend as a niche publisher.
  • Returning visitors can help a publisher to establish authority in its niche.
  • Returning visitors often comment and even share blog posts. In this way, they increase engagement and help a piece of content go viral.
  • An increase in returning visitors means it’s valuable for user, quality content.

8 Best Way to Increase Your Returning Visitor Rate on Website

1. Start an Email Newsletter

Email is a great way to connect with your audience and drive them back to your site. By starting a newsletter, you can connect with users, help them remember your brand, and then promote offers to drive sales. The best tools to convert visitors into customers and deliver your content

Read here – What is Email Marketing and how to do it

2. Inspire people to follow you on social media

Did you know that social media drives 25% of traffic to websites? So, to increase your returning visitor rate, you can harness the power of social media.

By getting your visitors to follow you on various social channels, you can keep in touch with them and bring them back to your site easily.

There are many ways in which you can get your website traffic so that you can follow you on social media and convert them into returning visitors. Best way is to create a Group on Facebook or LinkedIn and ask your friends and visitors to join.

3. Create a Push Notification List

Do you have a push notification list? If not, you should start creating one, as push notifications are a great way to increase your returning visitor rate.

Push notifications are messages that appear on the desktop and mobile of your users. A visitor must give permission to send messages to them via push notifications. And when they click on the message, they are taken to your website. It’s that easy!

4. Publish New Content Regularly

One of the best ways to keep visitors coming back to your website is to publish amazing content on a regular basis. If people start liking your content, they will come back for more. As a result, you will start increasing your returning visitor rate.

You probably know, how often should I publish content? It depends on your content production timeline and capability.

5. Update Old Posts

This method is my most favorite way to increase the traffic of Website, by doing this method I have got a lot of organic traffic by increasing the ranking of many of my posts in the search engines.

In many of our posts we provide necessary links to other sites, if the website with our given link gets shut down or removes the page for any reason, our link becomes a broken link, and broken links will be found go. The engine doesn’t like it at all. So whenever you update your post, at that time check the links once and remove the broken links..

Google updates its algorithm from time to time, so even if the traffic to your blog is less than what Google updates, you can still get back your lost traffic by updating your posts according to the new algorithm update.

6. Improve Website Speed

Google has made it clear in its recent algorithmic update that website speed is the biggest factor in its ranking. And there are many such sites whose ranking speed has become very low.

In addition to organic search, it has been proved in many studies that 95% of people leave a web page that takes more than 7 seconds to load.

So if your website loading speed is slow then you are losing a lot of your traffic.

There can be many reasons for slow website loading speed time, the main among them being a lot of JavaScript, CSS scripts, without the necessary plugins and widgets, and without optimized images.

7. Lower the Bounce Rate

High Bounce Rate is a threat to the traffic of your website, due to which you can lose a lot of your traffic.

To reduce the bounce rate of the website, it is very important for you to know the correct bounce rate of the website, to know that you should use Google Analytics on your website.

With the help of Google Analytics, you can fix the bounce rate of your blog correctly.

Internal links mean that you link from one page of the website to another. If the internal links are correct, page views increase and bounce rate decreases, which directly affects the search ranking of your website. So if the ranking increases then the traffic will automatically start increasing.

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These were the top 11 ways to increase website traffic, in which I do it, and generate a lot of real traffic. Apart from this, we will talk about other methods in the coming post. By using any of these simple tricks, you can drive people to drive back to your website, and you can enjoy high engagement along with conversions.

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