What is Landing Page

Hi friends, hope you are doing well today we will talk about What is Landing Page and how to make landing page on wordpress and another platform and what is benefit of it and also we will see example of landing page.

Friends, do you know What is Landing Page, how to make landing page, advantages of landing page, difference between landing page and website and what is the difference between landing page and home page. If you want to know about landing page then you have come to the perfect blog post. Today in this post we are going to tell in detail about landing page.

In this era of digitization everyone wants to bring their business online, and landing pages are very important to get good results in online business. Landing pages are Focused and High Converting, there is no distraction to the visitor. Landing pages can help you achieve your marketing goals quickly.

So, without taking much of your time, let’s start today’s article and know what is landing page in detail.

Table of Contents

In digital marketing , a landing page is a single webpage, which is mainly created for marketing campaigns. Landing pages are designed to fulfill a specific marketing objective such as generating leads, increasing sales of products and services, etc. Landing pages are created according to the marketing objectives.

Landing pages are designed with a single focus, without any distractions. That’s why landing pages are considered very powerful in digital marketing. Landing pages are able to convince the visitor so that the visitor who comes to the landing page takes the desired action. Like you want to generate leads for your business, then you will create such a landing page so that the visitor can be convinced by your email or phone in giving numbers.

Landing pages are commonly used in paid ads. When you run paid ads on any platform like Google, Facebook, Twitter etc. then you need a landing page. When a visitor clicks on your ad, he reaches the landing page where there is a Call to Action link with information about your product or service, and if he is interested in your product then he buys it.

There is information of only one product on the landing page, if you forget to give the information of more than one product on the landing page, then the visitors can get confused, and you can be harmed by it.

If we understand landing page in one line, then landing page is a standalone webpage which is designed to fulfill a specific marketing objective.

How to Create Landing Page

There are many free and paid software in the market where you can create landing page very easily. Here I have told you about some of the best free platforms to create landing pages. You can easily create landing pages in these platforms by signing up with your Gmail ID.

Linktr.ee
Wix

Google Site
system.io
WordPress.com etc.

How to optimize landing page

Before creating a landing page, decide what is the purpose of creating your landing page, like whether you are creating a landing page to generate leads or to sell a product, etc. When you have a clear goal of creating a landing page, then you will not have much problem in optimizing it according to the targeted audience.

After clearing the goal, you can create landing pages using images, videos, forms, content etc. as per the requirement. That is to say, you have to make the landing page according to your marketing objectives.

How to drive traffic to landing page

If you have created a landing page for your business, then in order to fulfill the marketing objectives, you have to bring such visitors to the landing page who are really interested in your business. You can drive visitors to the landing page, both organic and paid.

Organic Method

When you bring traffic to your landing page for free, it is called organic traffic. However , to bring organic traffic , you may have to wait for 3 to 6 months with continuous work. You can follow the following methods to bring organic traffic to the landing page.

Facebook Page

You can create a business page on Facebook and get organic traffic to your landing page by publishing content regularly.

Facebook Group

Facebook groups are a great way to drive organic traffic to the landing page. You can join the group related to your business category and by answering the questions of the people there, you can bring traffic to your landing page.

Instagram

If you share content regularly on Instagram then you get good Reach. You create a business page on Instagram and share at least 2 posts per day, this will increase your followers. And also add a link to the landing page in Insta Bio, so that any user who checks your profile will also reach your landing page.

Quora

Quora is also a very good platform to bring free traffic to the landing page. You can join the space related to your business on Quora and answer people’s questions there. Along with this, you also add a link to your landing page in the answer.

Pinterest

Pinterest is an image sharing social media platform where you can pin content related to your business in the form of images. Pinterest also provides the option to add a link to any pin, so you can provide a link to the landing page in your pin and get traffic to the landing page for free.

Apart from these, you can also use various social media channels to drive organic traffic to the landing page.

Paid Method

Such traffic for which we have to spend money is called paid traffic, you can take paid traffic to the landing page through various platforms like Google, Facebook etc. Since you have to spend money in paid traffic, so results are also available in it immediately. Most people prefer to bring only paid traffic on landing.

Following are some of the popular ways to bring paid traffic to the landing page –

Paid Search Ads

Almost all search engines provide the facility of paid advertising. You can drive traffic to the landing page by running paid ads on popular search engines like Google, Bing. Paid Search Ads are best for getting good results from landing pages.

Social Media

Like search engines, almost all social media platforms also offer paid advertising. According to your audience , you can drive traffic to the landing page by running paid ads on platforms like Facebook, Instagram, Twitter, etc.

Email Campaign

Email marketing is a very effective marketing in which good conversions are received. You can collect visitor’s email from paid marketing and then send email to them in bulk with email marketing tool. You must add a link to your landing page in the email.

Difference between website and landing page

After reading Ericle till here, you must have understood that what is the landing page, now let us also understand the difference between landing page and website. We have explained the difference between website and landing page to you through the table below –

Website	landing page
A website consists of many webpages.	A landing page is a single webpage.
Websites are built for a long time.	The landing page is created only for a short period of time.
The website does not focus on any specific goal.	The landing page is focused on a specific goal.
Visitors are distracted on the website.	There are no siter distractions on the landing page.
There are multiple links on the website which redirect to different webpages.	All the links on the landing page are redirected to the same webpage.
Converting visitors to the website is difficult.	Visitors can be easily converted on the landing page.

Difference between landing page and website

Difference between home page and landing page

Many people think of landing page and home page as the same but these two are also very different from each other. Following are some of the main differences between home page and landing page –

home page	landing page
The main page of the website.	This is a single webpage.
Website has information.	Only one product has information.
It is made to give an overview of the website.	Made for a specific purpose.
The website has only one home page.	You can create multiple landing pages for a single product.

Difference between landing page and home page

Advantages of Landing Page

There are many benefits of landing pages, so landing pages are used a lot. Following are some of the major advantages of landing pages –

There is no distraction in the landing page, so the conversion rate is also high in it.
You can accomplish your marketing objectives such as lead generation, product sales, etc. from the landing page.

You can create an email list from the landing page.
You can get good results by using landing page for affiliate marketing. If you paste direct affiliate link in social media or search engine then your link gets blocked.
ROI (Return of Investment) is good in the landing page.

It is easier to create a landing page than to build a website.
You can also create a landing page for free.

How to make Landing Page for free?

Now let’s talk about how you can create a landing page. Friends, there are many such platforms where you have to pay money to make a landing page.

But today I will tell you the names of some such platforms where you can create a landing page for free.

Landing Page Platform Free

Google Drive

LinkTr.ee ( Blocked On Pinterest )
Google Site
Weekly

Let me show you by creating an account on one of the free platforms.

How to create Free Landing Page?

Let me show you a landing page on Linktr.ee. Creating a landing page is very easy.

Step 1: First of all, search linktree in any of your browser. After this click on the first result linktr.ee.

Step2: After this you have to create an account by clicking on get started free. Give your username carefully. Your username will be mentioned in the link of this landing page.

Step 3: A verification link will be sent to your email id. You have to verify. After this you will be login to the dashboard.

Step 4: You will see an option of add new link in the dashboard. Click on that option and fill in the title and url of the products you want to promote.

Also read this article –

Conclusion: What is Landing Page

In today’s blog post, we have given you complete information about What is Landing Page, we sincerely hope that after reading this article you must have understood the landing page very well. If you still have any query related to landing page in your mind, then you can tell us in the comment box, and if you got to learn something from this article then also share it with your friends on social media.

What is Landing Page – How to Make it for Benefit?