Google’s Blueprint for AI-Ready Marketing: Building Strategy Around Measurement, Audiences & Privacy
As the marketing world rapidly evolves, the key to unlocking AI-powered performance lies not in adopting every new tool—but in mastering what you already have. According to Google, marketers who activate high-quality first-party data for AI workflows can see performance improvements of up to 30%. But that kind of uplift doesn’t happen by accident. It’s … Read more