What is Video Marketing? How to do it? Strategy, Solutions & Advantage

What is Video Marketing? How to do it? Strategy, Solutions & Advantage : In today’s time, people are more like watching video content, so video is being used more to do digital marketing, if you want to know what is video marketing? How many types are there? And how is it done? Then you have come to the right place

In this article, we will know how over time people are choosing to watch video content and how you can successfully use video marketing in your marketing strategy .

Page Index

What is Video Marketing? How to do it?

When you use video to promote your product or service to people and to increase engagement with people on social media and other digital channels, then it is called video marketing .

Why should you focus on video marketing ?

In today’s time, running the internet in India has become very cheap, so the number of internet users is increasing in India, so people are preferring to watch videos due to cheap and fast internet.

According to a HubSpot survey, 50% of consumers prefer to watch video content from brands over other content, which makes the use of video very important for digital marketing.

Videos are not only used for entertainment but also for learning and taking information from it.

90% of the consumers say that video helps them to buy any product.

Types of Marketing Videos?

If you want to make videos for your digital marketing strategy , then first of all you have to understand what type of video you should make, so let’s know how many types of videos are there for marketing.

You can know about 12 types of marketing videos below :

1) Demo Video: In this type of video you explain how your product works.

2) Brand Video: Brand video type is used to increase brand awareness and to showcase your product and service to the people.

3) Event Video: If you want to tell people about an event, then this type of video is used.

4) Education related: You can make education related videos to reach the knowledge to the people.

5) Interview: You can make this type of video for the customer by interviewing the experts of your industry, yes.

6) Animated Videos: You can make animated (cartoon) videos to explain a difficult concept.

7) Explainer video: If you want to explain things to your customer to buy your product, then you can make an explaining video.

8) Case Study: If your customers know that you can give solution to their problem then you should make case study video.

9) AR Video (Augmented Reality): Suppose you are buying a chair and want to know how it will look in your house, then you can use AR video before buying that chair in your house. How does he look?

10) Live Video: You can use live video to do QnA with your customers.

11) 360 Degree & Virtual Reality (VR) Video : You can see around you at the same time using 360 video and you can get a real feel of anything using VR video.

Now you must have understood that how many types of videos are there for marketing, so let us now know how you can make videos for marketing?

How to make video? How to Make video for marketing?

To make a video, we have told all the steps below, which will help you to make your videos.

Plan your video

If you are making a video, then it is very important to know the answer to the question of why and for whom you are making it.

Before making a video, find the answers to these questions:

Who is your target audience?
What is the goal of the video?
Where will the video be live?
How much is the budget?
Last day to publish video?
What creative will you need?

Script the video

If you want to give the right information in a short time, then you have to prepare a script of your video so that you can create valuable video content in the available time.

Know your camera well

If you have a smartphone with a good camera, then you can record videos from your mobile itself, but if you have the budget, I advise you to take a DSLR, with this you can also make 4k videos which keeps your customer very engaged.

Set up your studio

I’m not talking about big studios. You’ll need some basic studio setup to create your videos, such as:

camera
tripod
light
microphone
green screen
a small and quiet room

Once you have all the things mentioned above, then you will have a small studio ready where you can make your videos well.

Create video content

Now that you have your video planning, script, camera, and studio in place, start creating videos.
While making a video, keep in mind whether the video you want to make is being made according to it or not because it takes a lot of time and money to make a video, so take care of quality content while making a video.

Now that your video is ready, edit it with a good video editor like Adobe Premier Pro and complete the video by doing voice over, after that your marketing video content is ready to reach the people.

Upload your video to Youtube

Now that your video is completely ready to reach your audience, you will have to resort to the YouTube platform because more than 80% of the people use YouTube to watch the video.

For you to be successful on YouTube:

You have to create your account and then channel
After that you have to upload the video
Now as you upload videos your Subscriber will increase

By the way, apart from YouTube, you can also use video platforms like Vimeo, Facebook, and Instagram, but you will get the most video audience on YouTube itself.

More than 50 million videos are watched on YouTube every day, so that you can get an idea of its user base.
YouTube delivers your videos to people for free and if your videos have quality and value then people engage with your videos and also share.

Attract Your Customers With Inbound Marketing

Now you also have video content and you have also published it on different video platforms, but by doing only this your target customers will not buy your product, for this you have to follow 4 steps of inbound marketing.

1) Attract: A customer can access your video when they need to find a solution to a problem. People will trust you because the problem is solved in your video.

2) Convert: Now you have to convert all the customers who are watching your videos into leads i.e. you have to use the form to get their phone number or email so that you can contact them.

3) Close: Close means that the customer who is your lead will have to ask them to buy your product because that product is the solution to your customer’s problem.

4) Delight: Delight means when a customer buys a product after watching one of your videos, then you can also sell your other products to them.

When you will complete all the above mentioned 4 steps properly then your video marketing will be successful.

Successful Video Marketing Campaigns

Video marketing has become one of the most powerful tools in digital promotion, and successful campaigns are everywhere. Brands like Nike, Coca-Cola, and Apple consistently leverage video content to capture attention, drive emotions, and boost engagement. Similarly, startups and small businesses are using video ads on platforms like YouTube, Instagram, Facebook, and TikTok to tell compelling stories, showcase their products, and reach new audiences.

These campaigns prove that video content isn’t limited to big-budget brands. With creativity and strategy, businesses of all sizes can generate impressive results. In today’s AI-driven era, even entrepreneurs can easily create professional videos using platforms like Canva, InVideo, or AI-powered editing tools—making video marketing more accessible than ever.

Real-World Successful Video Campaigns

Here are some iconic and highly successful video marketing campaigns that businesses can learn from:

Dove – “Real Beauty Sketches”
- Dove’s emotional campaign highlighted the difference between how women see themselves and how others see them.
- The video went viral, generating millions of views and boosting brand trust.
Old Spice – “The Man Your Man Could Smell Like”
- Old Spice reinvented its image with humor and creativity.
- The quirky video became a viral sensation, leading to a massive increase in sales.
Nike – “You Can’t Stop Us”
- A powerful split-screen video showing athletes overcoming struggles during the pandemic.
- The campaign resonated deeply worldwide, reinforcing Nike’s brand values of resilience and empowerment.
Coca-Cola – “Share a Coke”
- Personalized Coke bottles featured in fun video ads encouraged customers to find and share their names.
- This campaign drove huge customer engagement and global sales.
Apple – “Shot on iPhone”
- Apple showcased real customers’ photos and videos captured on iPhones.
- This user-generated content campaign built credibility and showcased product quality.
Always – “Like a Girl”
- A powerful social campaign challenging gender stereotypes.
- The video received millions of shares and positioned Always as a champion of women’s empowerment.
Airbnb – “We Accept”
- A video highlighting diversity and inclusivity, reinforcing Airbnb’s brand values.
- It struck an emotional chord, strengthening customer loyalty.
Blendtec – “Will It Blend?”
- A series of fun videos where everyday objects (like iPhones) were blended.
- The campaign went viral, boosting brand awareness and product sales.

Benefits of Video Marketing

By now, it’s clear that video marketing is more than just a trend—it’s a game-changer for businesses. Let’s highlight the top benefits:

Better Brand Recall: Videos make your product or service more memorable, increasing retention and recall among your audience.
Extended Shelf Life: Unlike static posts, videos remain relevant longer on social feeds, reducing the need for frequent updates.
Improved Understanding: Complex products and services are easier to explain through engaging video demonstrations.
Increased Engagement: Video content naturally attracts likes, comments, and shares, boosting overall brand visibility.
Higher Search Rankings: Google prioritizes video content, meaning your website has a better chance of appearing at the top of search results.
Personalized Customer Experience: Videos allow brands to connect emotionally, fostering loyalty and repeat interactions.

Video Marketing and SEO: A Perfect Combination

One of the biggest advantages of video marketing is its impact on SEO (Search Engine Optimization). Videos:

Generate backlinks to your website.
Encourage more shares, likes, and comments, signaling credibility to search engines.
Keep visitors on your site longer, improving dwell time, which boosts rankings.
Provide opportunities to target keywords through titles, tags, and descriptions.

Since Google owns YouTube, incorporating videos into your content strategy directly supports organic visibility. By optimizing video content with the right keywords, captions, and metadata, businesses can significantly increase their chances of appearing on the first page of search results.

Challenges of Video Marketing

While technology has simplified the process of creating videos, businesses still face strategic challenges:

Creating Engaging Content – The biggest hurdle is producing videos that resonate with your target audience.
Building a Results-Driven Strategy – A video marketing plan should align with overall business goals and customer needs.
Encouraging Full Views & Shares – It’s not enough to just publish; the goal is to make viewers watch till the end and share with others.

Thanks to AI-based tools like Canva, Lumen5, and Pictory, these challenges are easier to overcome. Even without large budgets or advanced editing skills, businesses can now design engaging, professional-quality videos and distribute them across social media platforms, websites, and email campaigns.

Final Thoughts

Video marketing has transformed the way businesses attract, educate, and convert customers. With its proven benefits—ranging from better engagement to improved SEO—it’s no longer optional but essential for brands that want to stay competitive.

Whether you’re a small business or a global enterprise, leveraging video marketing powered by AI tools and creative strategy can help you maximize visibility, build stronger connections with customers, and drive long-term growth.

Learn more marketing strategies:

My Last World:

We hope that after reading this post you must have understood what is video marketing? how many types are there and how can it be done.