How to Increase Google Adsense Ad CTR? The Guide, CTR Rate Increase Tips – If you want to know how to increase the CTR of Adsense, then it is obvious that your Adsense account has been approved and you have already placed Adsense Ad on your blog, but because of not having much click on your Adsense Ad. Your earning is decreasing.
When someone’s Adsense account is approved then he is very happy, and every blogger wants that Google Adsense advertisement should be seen on his blog. But the happiness of Adsense approval does not last long, because due to low CPC of Adsense, there is no good earning and CTR is also low.
CPC and CTR are the words to which the earning of Adsense is related. CPC means cost per click, if it is understood in simple language then it means how much money will be received by clicking on the ad. We cannot control the CPC because Google decides the CPC, we have given Google Adsense a place on our blog but Google itself puts ads on our blog, whose CPC it decides itself.
How to increase CPC of Google Adsense
We cannot do CPC control but it is in our hands to control CTR. CTR means click through rate, CTR tells how many times the ad has been clicked. If an ad is displayed on your blog 100 times, out of which once someone clicks on your ad, then the CTR is 1%.
CTR %= No. of ad click/ no. of ad impression
You can also see your Adsense CTR by going to Adsense dashboard.
Increasing CTR means that visitors to your blog click on the ad and your earning will improve. But this does not mean that all the visitors who come to your blog click on your ad, if this happens then your Adsense account can be closed.
If your Adsense CTR is between 2% to 3% then it is a very good thing, but if it is less than that then you can increase your Adsense CTR very easily by following the tips which we are going to give you today.
How to increase Adsense Ad CTR?
Today we are going to tell you the tips to increase CTR, you can easily improve Adsense CTR of your blog by following them.
1. AD Placement Strategy
How to Increase Google Adsense Ad CTR?: Suppose you have placed Adsense Ad on your blog in a place where no one can see it, will someone click on your Ad? No, in such a situation, neither will anyone click on the ad nor will you earn. Ad placement of your blog should be such that people can easily see the ad on your blog.
If you have placed an ad in the top of your blog and in the middle of the article, then the chances of clicking on it increase and Adsense CTR also improves.
There are some such positions in your blog where you can improve CTR by placing ads.
- below post title
- below the first paragraph
- at the end of the article
- at the top of the sidebar
This is some important position where you can improve your CTR by placing Adsense Ad. Read here the article for better understand – How to place Adsense Ad
2. Ad Size
How to Increase Google Adsense Ad CTR?: Ad size can also help a lot in increasing the CTR of your Adsense. Suppose you have placed a banner ad in the top of your blog post, whose size is 720×90, but when a visitor comes to your blog through mobile, then he does not see that ad completely, in such a situation, when the ad is clicked. The chances are greatly reduced.
As we all know, most visitors to any blog or website come through mobile, and due to the small screen size of the mobile, the banner ad is not displayed properly.
Therefore, if you want to improve the CTR of your Adsense, then you have to show your visitors complete ads, whether they come through mobile or through computer.
Your ad should fit on any screen size so that anyone can see your ad properly and interested visitors can click on that ad.
For this, you should put a responsive ad on your blog, the responsive ad automatically adjusts its height and width on any screen size, so that the ad is displayed properly. So if you want to improve your Adsense CTR, then show ads to the visitors coming to your blog according to their screen size, in which responsive ad helps you.
3. Reduce Bounce Rate
How to Increase Google Adsense Ad CTR?: Whenever someone comes to your blog and leaves your blog just after reading your post, then the bounce rate of your blog will improve. If the bounce rate is understood in simple language, then whenever a visitor comes to the blog and leaves after seeing only one page, then the bounce rate will improve.
If most of the visitors to your blog leave your blog after viewing just one page then your bounce rate will be very high. You can see the bounce rate of your blog with the help of Google analytics, if the bounce rate of your blog is more than 65% then you should understand that more than 65% of the visitors to your blog do not navigate your blog.
What is bounce rate and how to reduce it?
Navigating a blog means going from one page to another. It is obvious that unless someone will spend more time on your blog and navigate the blog, then the chances of clicking on the ad will be very less.
If you want to improve Adsense CTR then you have to reduce the bounce rate of your blog so that people navigate your blog and due to which the chances of clicking on your ad will improve.
To decrease the bounce rate, you can put a related post widget at the end of the blog post or you can give a link to the related article in the middle of the article.
4. Navigation system should be simple
How to Increase Google Adsense Ad CTR?: In many blogs, I have seen that the navigation system is not good and such content is shown in the related post widget which is not related to the post. If the navigation system of your blog is not good then no one will be able to navigate your blog properly and due to which the bounce rate of your blog will increase and CTR will also be low.
Always you have to focus on how to keep the visitors coming to your blog on your blog for a long time, and the easy navigation system helps you a lot in this. Category widget and easy navigation menu You should put on your blog so that the navigation system of your blog can be simple and easy.
5. Don’t Use Too Much Ad
How to Increase Google Adsense Ad CTR?: Many people think that using a lot of Google Adsense Ads on their blog will improve their Adsense CTR, and those who do this will know that how much their CPC is reduced in the process of improving CTR that someone has to It’s too shy to even tell.
We have already told you about the ad placement, all you have to do is place the ad so that it can be visible to the visitors and there is a genuine click on it.
Always remember one thing that whatever blog you have created has been created only for the visitors coming to the blog and if the visitors are satisfied on visiting the blog then your blog is the best, and to make the blog the best you have to The blog has to be made visitor friendly.
To make the blog visitor friendly, use less Adsense Ad, so that no visitor gets irritated because of Ad. If the visitors to your blog will be happy with your blog, then they will navigate to your blog and navigation means that the chances of clicking on the ad will improve, and the chances of clicking on the ad will improve, then automatically Adsense CTR will improve. Will happen.
In short if you want to improve Adsense CTR then-
- Pay attention to ad placement.
- Adjust the ad size according to the visitors coming to your blog.
- Reduce the bounce rate of your blog.
- Keep the navigation system simple and easy.
- Do not use too much Ad.
You can improve your Adsense CTR by following all these guideline, but many such methods are tried to improve CTR which is not right for your Adsense account, so let us also know about such methods. Take that by which you can improve CTR, but doing so can put your Adsense account at risk.
What should not be done to improve Adsense CTR?
1. Don’t ask to click on the ad
How to Increase Google Adsense Ad CTR?: Never ask your blog visitors to click on the ad. By doing this your Adsense account can be disabled forever. Many people use the symbol and text of click here above their Adsense Ad and motivate their visitors to click on the Ad, do not do so.
2. Place ads one after the other
Many bloggers place Adsense ads one after the other on their blogs and in such a situation, visitors accidentally click on their ads. Do not do this, by doing this your CTR will improve but your Adsense CPC will decrease.
3. Putting Ad on Pagination
Many bloggers divide their blog posts into pages, due to which the option of pagination is visible at the end of the post and they put ads right on top of it, now the visitor has to read your article completely, then they will go to the next page and so on. The chances of clicking on the ad are greatly increased. Due to which CTR improves as well as invalid clicks also start improving, due to which your Adsense account can be in danger. That’s why never put Adsense Ad on the pagination of your blog.
4. Putting Image and Ad Together
If you put the image of your blog post and Adsense Ad together, then visitors will click on your ad by mistake, which will improve the CTR, but doing so is against the terms and condition of Adsense. By doing this your Adsense account may be suspended.
My Last World:
Hello friends, we hope that you will definitely follow the guideline which we have told to How to Increase Google Adsense Ad CTR?: . If you want to ask anything from us, then definitely ask through comment, we will answer all your questions.