How to do Digital Marketing Strategy and more details here we read today in this article. keep read till last.
In today’s digital age, as the use of the Internet is increasing, people are spending more and more time on the smartphone and are surfing the Internet, so more than 90% of the brands are using digital marketing to promote their business .
If you also want to start your career in digital marketing and want to know how to do digital marketing? So you have come to the right place because in this post I have told in easy language about how to do digital marketing.
How to do Digital Marketing?
Various types of digital channels are used in digital marketing to increase brand awareness, leads, website traffic, and sales of any company .
Before knowing how to do digital marketing, you need to know what are the main pillars or channels of digital marketing ?
The main pillars of digital marketing are:
SEO: In this, you do SEO of your website so that it can rank on the first position of the search engine (Google).
Native Advertising: In this, you can show your business or website’s Ad on other websites using Google Ads.
Social Media Marketing: By using social media such as Facebook, Instagram, LinkedIn, Twitter, etc., you can make people aware of your business or website and can also bring traffic to the website.
Email Marketing: By using email marketing , you can tell your existing customers about the information related to their problem at any time and you can also promote your product or service.
Content Marketing: To increase the knowledge of your target audience and attract them, you can create such content which can solve their time.
PPC Campaign: In Pay Per Click ( PPC ) you can create Ad using Google Ads and reach your target audience, in this you have to pay Google for every single click on your Ad.
You can do digital marketing using the above mentioned digital channels, but before starting it, you should also have a proper digital marketing strategy so that your marketing can be successful.
How to create a strategy for doing digital marketing?
By now you must have come to know that we use the above mentioned digital channels to do digital marketing, but now you will know how to make a strategy before starting it.
To do successful digital marketing, you have to follow the steps given below.
Step 1: Create a Persona for Your Customer or Target Audience
By the way, before starting marketing, you should find out about the age, location, gender, preferences, and work of your audience so that you can easily market your product or service to your target audience.
But it is also very important for you to know the persona of your audience. Persona means what the audience wants to buy and what is its personality? So that you can better understand and target the group of your audience.
Step 2: Identify your goals
If you do marketing without a goal, then you will never be able to succeed, so before starting any strategy, you must know your goal. With this, your goal should be such that you can measure it.
Let us understand with an example why you should create a marketing goal?
Suppose you have a plan that by next year you have to increase the traffic and conversions on your website, you have said this but in this you will measure how, when, what, how, how much?
For the above plan, you can also create a target and measure it in this way.
“You will bring 1 thousand traffic to the website in the first four months of year and this will lead to 3% conversion” Now your goal is also clear in this and you can also measure it. That’s why you should have a marketing goal that you can measure.
Step 3: Start blogging
Now that your plan and goal is clear, then you have to create content, although you can also create content in video and image form, but with this the best option would be blogging , in which you will write informational articles for the audience on your website.
In today’s time, people come to Google to find the answer to their every question, so you should start your content marketing with blogging so that more and more people will read your content.
Step 4: Understand the current digital marketing channel
Now monitor whatever digital channel you used to do marketing like website blog, SEO, landing page, native advertising, social media etc. and make sure which digital marketing channel gave maximum conversions this year And which of these can you use again next year?
Suppose you got the most conversions from your blog, then you have to think about how you can use it again next year so that your conversions are more.
Step 5: Automate your marketing
Now that you have also created the strategy, you know your goal, your content is also ready, and you have also started marketing using digital channels, it is time to automate your digital marketing process. .
You can automate many digital marketing processes like lead generation, content marketing, email marketing, and advertising, which will save you a lot of time.
There are many such CRM (Customer Relation Management) software in the market using which you can automate your digital marketing process.
Step 6: Mobile Optimization of your website
In today’s time, people use smartphones the most to visit a website or blog, so it is important that your website looks good in mobile, which will also increase your SEO score.
You should ensure that your website is mobile responsive so that the user can easily read the content of your website.
Step 7: Let the Right Visitor Reach You
The more traffic you get on your website, the more your conversion will be, but if you have not put the right CTA on the website, then the visitors will not be able to reach you, so it is important that the visitor should be easy to reach you.
Place a good CTA on your landing page so that the visitor should be able to understand what he has to do to connect with you.
Step 8: Use the right technology
If you want to make your physical marketing effort successful, then you have to use such digital marketing tools that make your work easier like marketing automation tool, using which you can automate all your marketing strategy.
Step 9: Do Something Different from Others
When a customer buys one of your products or services, you should ask them why they chose your company.
Your company has to be different from other companies and you should have a Unique Selling Point (USP) which other company does not have, this will attract people towards your company.
Step 10 : Track your process
Once you will do all the above mentioned steps well then you will start seeing results, after that you have to track all those process and results so that you can get new opportunities to take your marketing strategy forward. For.
By using what you have known so far, you can become a successful digital marketer.
How to make a career in Digital Marketing?
Today everyone has internet, so that there is a high demand for skills in digital marketing and making a career in it is also a good option.
You do not need any degree to start a career in online marketing or digital marketing, you just have to learn its skills well and your career will be on a different level in digital marketing.
Is digital marketing a good career option?
Yes, in today’s time, as people are using the Internet, due to this companies are using more and more digital channels to do marketing and it is going to increase.
There are more than 700 million internet users in India today and their number is going to increase even more in the coming times, which will further help in increasing digital marketing.
In today’s time the demand of digital marketer is high but the supply of such quality marketer is less for those who have good skills in digital marketing.
How to start a career in Digital Marketing?
To start a career in digital marketing, you have to learn the skills of digital marketing well such as:
SEO, email marketing, social media marketing, Ads campaign, PPC, video marketing, mobile marketing etc.
To start a career in digital marketing, you start learning any one of the skills mentioned above and become a master in it, later you will learn other digital marketing skills as well.
How much is the salary in digital marketing?
The salary of digital marketer in India is very high:
- Digital Marketing Manager Rs. 5,00,000 – Rs. 12,00,000
- Social Media Marketing Manager Rs. 3,00,000 – Rs. 12,00,000
- Content Writer Rs. 2,00,000 – Rs. 6,00,000
- Social Media Specialist Rs. 2,20,000 – Rs. 10,00,000
- Pay Per Click (PPC) Analyst Rs. 2,50,000 – Rs. 6,00,000
- Email Marketing Specialist Rs. 2,00,000 – Rs. 5,00,000
- Copywriting Specialist Rs. 3,00,000 – Rs. 8,00,000
FAQ’s
Q: Is digital marketing a good career option?
Ans: Yes, in today’s time, as people are using the Internet, due to this companies are using more and more digital channels for marketing and it is going to increase.
Q: How to start a career in Digital Marketing?
Ans: To start a career in digital marketing, you have to learn the skills of digital marketing well such as: SEO, email marketing, social media marketing, Ads campaign, PPC video marketing, mobile marketing etc.
Q: The future of digital marketing
Ans: If the internet user is seen then the demand for digital marketing is going to increase a lot.
My Last World:
We hope that after reading this post your question is how to do digital marketing? And you must have got the answer of how many types it is, then without delay, start your digital marketing career by using the above mentioned methods.
