To earn good money in today’s digital era, it is very important to reach those people (leads) who show interest in taking your products and services.
But, the question is how to reach these people?In today’s digital age, you don’t need to do all the traditional marketing methods (pamphlets, news paper ads, banners etc.).
You need to use digital marketing.
You have to learn How To Use Digital Marketing For Lead Generation or how to use digital marketing for lead generation.
Let us share this Premium Knowledge with you through today’s Blog – 7 Step Process To Effectively Use Digital Marketing For Lead Generation.
First of all, let’s start with understanding the Online Lead Generation Process, after that we will see how to do lead generation with digital marketing.
What is Lead Generation Online?
Before Online Lead Generation, we should understand what is Lead Generation.
As we have also mentioned in our Lead Generation Blog, Lead Generation is a process where interested people are attracted to your business and their details (such as name, phone number, email) are taken.
When we execute the Lead Generation Process with the help of Online or Digital Mediums, it is called Online Lead Generation.
Here, Leads are generated by conveying your words through content, by telling the features of your products and services and by attracting the attention of people through Ads.
All these techniques are included in Lead Generation Digital Marketing, with the help of which you can generate Quality Leads for your business.
Must read the article All About Lead
How to get Lead Generate Online
We can understand Online Lead Generation with the help of a Flow Chart:
To convert a stranger into a Visitor, it is necessary that your words reach him.
For this you can use Blogging , publish Trending Content on Social Media Platforms or use Ads.
It is not necessary to show your face here, you can also reach your Potential Customers through Text, Video or Image Content.
Attracted by your content or Ad, that person does not remain ignorant, but desires to know more.
In such a situation, he goes to your website or social media channel and gets the information of his interest.
In this step, to convert Visitor into Lead, you have to add some valuable things to your website.
You can put a Contact Form on the website or you can give some Free E-book, Free Templates, Free Course etc. to get the details of Visitor.
On the other hand, if that Visitor goes to your Landing Page, then you can take his name, phone number and email by offering him Webinar Invitation, Course Access, Workshop Invitation, etc.
After the lead is generated, now it has to be converted into a customer.
Keep in mind that a lead becomes your customer only when all his doubts are solved and trust is built on you.
So keep interacting with your Lead through Emails, WhatsApp, SMS or Direct Call and insist on building a relationship with him.
After understanding what is Online Lead Generation and how to do it, let us now see how effective Digital Marketing is for Lead Generation.
How Effective Is Digital Marketing For Lead Generation
According to the State of Content Marketing Report, generating Quality Leads is the primary goal for 79% of businesses, but 68% of businesses still struggle to generate Quality Leads.
All this happens due to not being able to create Proper Digital Marketing Strategy For Lead Generation.
We have mentioned how it is made in our next section, but now we understand how digital marketing is so effective for Lead Generation.
With the help of Website Design included in Digital Marketing Techniques, you can put your Entire Business Model in front of your Potential Customers.
SEO involved in digital marketing helps to rank your website on the first page on major search engines like Google, Bing, Yahoo.
It simply means that whenever a person asks any question or query related to your business on Search Engines, your website appears first.
And, when he will always see your website on the first page, Trust Factor will build inside him and he will be ready to connect with you.
Content Marketing Strategy helps you to reach your potential customers.
With its help, you can reach every person who is sitting miles away from your business location.
Social Media And Search Engine Ads can also be called Best Digital Marketing Strategy For Lead Generation because through these you can deliver your new products or services in front of your Target Customers in a few days.
You can target them on platforms like Facebook, Instagram, LinkedIn, YouTube, Google.
Retargeting Campaign helps you to reach again all those people who have visited your website but did not sign up for the product or service.
In such a situation, whatever website or social media channel they visit, they will definitely see your Display or Bumper Ad.
All these benefits are enough to explain why digital marketing is so effective for high quality lead generation.
Let us now go deep into How to do Quality Leads Generation topic and understand Top 7 Digital Marketing Strategies For Lead Generation.
The Best 7 Digital Marketing Strategies For Lead Generation
Digital Marketing has solved many problems of businesses.
Till some time ago, Sales Representatives were hired or Pamphlets were distributed to promote their products or services.
But, it was difficult to reach interested people with this technique.
But, with the help of science like digital marketing, today it has become very easy to reach interested people.
Let us understand in 7 steps how to do lead generation using digital marketing strategies. (Digital Marketing Strategies For Lead Generation)
Create Your Professional Lead Generation Website
Website is your Digital Asset which represents your business.
Therefore, make it like that Entry Gate of your business through which interested people come in and give their contact details and do transaction.
However, many websites are not that effective for Lead Generation, that is, it is not clear from that what problem the business is solving and how it is solving it.
Therefore, keep your solution easy to understand and clearly mention how people’s problems will be solved by joining you.
According to a survey by HubSpot, 76% of consumers want the website to be easy to navigate.
Therefore, there should also be Proper Navigation on the website, Structure should be good, Fonts, Colour, Infographics & Videos should be there and Testimonials, Reviews, Certificates should be there to gain Trust.
Today, more than half of the world’s population uses mobile, so make the website responsive so that it can open properly on devices like Computer as well as Mobile & Tablet and the user gets a better experience.
You can use Lead Generation Form to collect details of visitors.
But, just like that no Visitor will give his details, he will have to give you something free.
Here you can use Lead Magnet, in which you can give them Free E-book (if any subject is covered in Detail), signup for Newsletter, can give Extra Discount on any of your Premium Product or Service. Those who are for Limited Time, can give a link to Free Webinar, etc.
Keep in mind, whatever Lead Magnet you are giving, your Lead must get some Extra Value only then they will trust you and become your customers.
Be sure to keep these factors in mind while doing Professional Website Design.
Do Search Engine Optimization
Today, whenever a person gets stuck somewhere, he turns to Google.
Google has made an important place in our life.
In such a situation, it is important that Google be used to generate Leads.
Today, if you want to grow or sell something, then you have to come in the eyes of your target customers.
The best way for this is to rank the website on Google.
Search Engine Optimization is used to rank, which is also called a Powerful Organic Growth Strategy.
Using Keyword Research and using them on different pages of your website and implementing different types of SEO Strategies can bring you to the first place in Google’s SERP (Search Engine Result Pages).
Good Organic Traffic comes from being in the first place, as well as Targeted Leads are also generated.
Do Your Social Media Channels Optimization
The next step in Digital Marketing Lead Generation is Social Media Optimization or SMO.
Social Media Optimization means increasing your Online Presence by creating Profile on Social Media Channels.
Through this, Awareness of Products and Services is created, Connecting with Prospects converts them into Leads and Ultimately Customer Conversion is done.
Here mainly four Social Media Platforms need to be optimized:
LinkedIn: LinkedIn is a platform in Social Media Platforms that helps in generating Qualified Leads. That’s why it has also been given a place in Digital Marketing For Lead Generation Process.
LinkedIn is a platform for Professionals on which Decision Makers of Businesses can be targeted.
4 out of 5 users on LinkedIn are Decision Makers, that is, they are included in the list of top decision makers of their business in one way or the other.
By doing Content Marketing through LinkedIn and running Targeted Ad Campaigns, you can reach Highly Qualified & Professional Leads. Instagram: Instagram is an American Social Media Platform but most of its users are in India.
From a village person to big celebrities remain active on Instagram, due to which new people are also attracted to come on it.
If your Target Audience is on Instagram then you have to start Content Creation on it.
First of all, you have to see your competitors that what kind of content they are creating.
After this you have to plan your content and schedule it.
You can create Infographic Posts, Carousels, Reels, Stories, etc. and by taking the help of Trending Music, you can reach your content to as many people as possible.
Facebook: There is also a huge database of users on Facebook which can help you reach your potential customers.
You do not need to create any separate content for Facebook, you can also directly share your Blogs or Videos.
Due to the large userbase, you can get good results even after running Facebook Ad Campaigns.
Rather, while setting up Ad, you can Filter Target Audience on the basis of their Demographic, Gender, Age Group, Interest etc.
In this way, your ads are shown only to the selected audience and the cost is deducted from your budget on every Click (CPC) or 1000 Impressions (CPM).
Twitter: Mostly Professional Audience is also available on Twitter, which you have to attract.
Here you can keep your point through Tweets, for which if you want, you can take some content from your blog or any of your videos and give it the shape of a Tweet.
If people relate to your Tweets, then they will start following you.
Gradually you can bring them to your website and generate effective leads.
Hope you have understood that How to Generate Quality Leads from social media.
Do Paid Advertisements
The name of Paid Advertisement or PPC Advertising also comes in Digital Marketing For Lead Generation.
PPC means Pay Per Click, that is, you have to pay some money to the Ad Network in exchange for the clicks on your Ad.
Two types of strategies are used in PPC – Search Engine Marketing (SEM) and Social Media Marketing (SMM).
Under SEM, you can rank your website on some specific keywords with the help of Google Ads. Also, you can run different types of ads on YouTube as well.
By using Google Ads, you have High Quality Leads Generate because Interested Prospect comes to your website by searching himself.
On the other hand, if we talk about Social Media Marketing or SMM, then in this you can complete your objectives by running Targeted Ad Campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter.
Here you can consider their Gender, Age Group, Demographics, Interest, etc. to select your Target Audience.
Along with this, you can also track Ad Campaigns, which increases the possibility of generating Targeted Leads.
Tip*: While creating your Ad Copy, also focus on Copywriting so that Copy becomes Attractive & Engaging and people click on your Call To Action (CTA) as soon as they see it.
Create Effective Content
Content Is King – Everyone knows this, but very few people know what Effective Content Creation is.
It has often been seen that people do Content Creation, but they do not get the Expected Result from it.
Here their biggest mistake is not to study their target customers properly.
Studying Target Customers means understanding their Interest, Desire, Problems, Pain Points etc.
By understanding these factors, you can make your content audience centric.
Creating Audience-Centric Content (Like your Blogs, YouTube Videos, Social Media Posts, Etc.) leads to great engagement and people start liking the content.
Rather, it would not be wrong to say that the content created by targeting the problems of the target audience also increases your following and also gives you a good name in the industry.
Therefore, in whatever Blog, Video, Reel or Social Media post you create, before mentioning your product or service, be sure to discuss the Problems, Pain Points, Interest or Desire of your Target Audience.
Hope you have understood this Digital Marketing Strategy For Lead Generation.
Utilize The Power Of Content Marketing
Content Marketing is the next Powerful Strategy in Digital Marketing For Lead Generation.
In content marketing, content has to be created and distributed on different platforms.
For eg by writing Blog and converting it into Long Video, extracting some Short Videos from the same Long Video, giving some content of Blog the shape of Tweets or making a Carousel and posting it on Instagram & Facebook, etc.
Basically, Content Marketing provides a great opportunity to connect with your target audience.
Here you can give different forms to the same content and connect with your target audience through multiple platforms.
In the form of content, you have to share information related to your business, products and services so that your target audience can relate with it and follow you or visit the website for more information.
Nowadays Video Marketing is very dominant and it has become so powerful that 86% of the businesses are using it.
Make your videos such that they showcase your Business Values, Vision, Mission and Expertise.
Awaken emotion in people and target their problems and show them the right solution.
Also, through Blogging, you can convert Qualified Prospects (people who read your blog) into Leads.
Share your Blogs on Social Media and give Proper CTA on it so that people can click on it and give their details.
Create Landing Page Strategy
Landing Page – A page with the help of which many businesses have grown manifold.
Therefore, it is necessary to mention it in Digital Marketing For Lead Generation.
Landing page is a page on which your prospects land.
To generate Highly Qualified leads from Landing Page, you have to keep these things in mind:
- Keep the Headlines, Subheadlines & Internal Content of your Landing Page to the Point.
- Choose the right structure of the content so that the page looks good.
- Before choosing the Fonts & Color of the page, study other Landing Pages.
- Use copywriting and try to give Emotional Touch through words.
- To win the trust of visitors, put Testimonials, Reviews, Ratings of your existing customers on the page.
- If you want, use FOMO (Fear Of Missing Out) Technique and also put a timer by giving Limited Period Offer.
- Keep giving Call To Action (CTA) at various places on the page so that the Visitor knows what to do.
- In CTA, you can get Actions Triggered according to your Goal or Objective. You can invite Webinar, divert to another video or direct to Payment Gateway Page and redirect to Thank You Page after closing.
In this way, on the landing page, you have to tell the benefits of your product or service and give reasons why people should buy your product or service.
Hope you have understood all these Digital Marketing Strategies for Lead Generation and you will use them to generate Leads in your business.
Last Thought:
Digital Marketing is a technology that helps the business to grow digitally.
To grow business, it is necessary to reach those people who are interested in buying your products or services.
In such a situation, if your Sales Representatives are sent or your products are pitched by Direct Phone, then the result is not good.
In such a case only one solution remains and that is Use of Digital Marketing For Lead Generation.
Lead Generation Goal can be achieved by using Inbound & Outbound Marketing Strategies of Digital Marketing.
How all this happens and why digital marketing is so effective in lead generation – we understood all this in today’s Blog – Digital Marketing Strategy For Lead Generation.
All the steps mentioned in this blog are so powerful that once set up, Leads can be generated for you on Automation.
