What Is SEM, SEO vs. SEM, What is Search Engine Marketing, What is SEM in Digital Marketing
If you are interested in digital marketing then you must have heard about SEM i.e. Search Engine Marketing at some point of time, but do you know what SEM is, how SEM is done and what is the difference between SEO and SEM.
If you are not aware about SEM then you have come to the right blog, because in today’s article we are going to give you complete information about SEM.
So let’s start this article without taking much of your time and know what is SEM in detail.
What is SEM
SEM, whose full name is Search Engine Marketing, is a process of digital marketing in which a person or company runs Paid Advertisement to get their website ranked on the first page of the search engine , and fulfill their marketing objectives in a short time. Huh.
To get your website ranked through SEM, you have to pay the search engine. SEM works on Bidding Model or CPC (Cost Per Click) i.e. every single click made by the user on your ad, the search engine takes money from you. This money is taken on the basis of the keywords selected by you.
If you run ads on a keyword in which the competition is low, then you can reach your ad to more people in less money. But if you are running ads on such keywords which already have very high competition then you will have to pay more. SEM is a great way to reach your target audience in less time.
Why SEM is important
By the way, after reading the article till here, you must have understood a little that SEM Kya Hai. Now next we will understand the importance of SEM so that every reader can understand SEM better.
Whenever a website is created, its first objective is to bring traffic from the search engine, and there are 2 popular ways to bring traffic from the search engine, one is SEO (Search Engine Optimization) and the other is SEM (Search Engine Marketing).
In SEO, the results that the user sees on any query are seen organically, that is, the search engines used to rank the website in the search engine result page on the basis of their algorithm. In SEO, the webmaster does not pay any money to the search engine, in this all the traffic is available for free. It takes 6 months or 1 year for the website to be ranked by SEO.
But in many cases it also happens that webmasters want their website to be visible to the people on a specific keyword in the search engine (Google), this is where the concept of SEM comes.
Through SEM also you can get your website ranked in the top position in the first page of the search engine. But as I have told you above also you have to pay the search engine for SEM. You can get quick results in SEM.
Let us understand the importance of SEM with an example, suppose you want to rank your website on such keywords in which there is a lot of competition. It may take longer to get a website ranked. Therefore, in such a situation, SEM is required. In the image below you can see the result of SEM.
I hope, now you must have understood why search engine marketing is important. Let us now move ahead in the article and know how to do SEM.
How to do SEM
To get good results through SEM, you have to do market research, optimize ads and testing. With a right strategy, you can fulfill your marketing objectives through SEM. Following is the basic process of doing SEM.
1. Set a purpose
To run Paid Camping in the search engine, first of all you should decide your objectives. You should clearly know what is the purpose of doing your search engine marketing, then on the basis of that you will be able to determine the success of your campaign.
Running a paid ad in a search engine can have many purposes such as creating awareness of your brand, generating leads, getting conversions, etc.
2. Build your audience
After deciding the objective, you have to create your audience, that is, you have to decide who you want to show the ad to. Like their age, location, gender etc. When you target the right audience, you will also get good results.
3. Select Platform
Select a platform to run paid ads. By the way, the largest search engine is Google, which has 92.47 shares of the search engine market. After this comes the number of Microsoft’s search engine Bing, which has 8.61 percent shares, the rest with other search engines.
You can run ads on Google or Bing. To run ads on Google, you have to create an account in Google Ads and to run ads on Bing you have to create an account in Microsoft Ads. But to run ads on search engines, keep one thing in mind that you must be well versed in running ads on these platforms.
4. Optimize Ads
The keyword on which you are running the Ad, other people may also be running the Ad on the same keyword. Then here a question arises for the search engine, whose ad should be shown above?
Search engines have separate parameters for which number to show which ad, which are very complex. But 2 factors are most important for the ranking of any ad.
- CPC Bid – CPC Bid means how much money you can give on one click.
- Quality Score – To check the quality of your ad, Google looks at the ad copy and landing page.
If both your Bid Amount and Ad Quality Score are higher than your competitor then it is more likely that your ad will appear before your competitor’s ad.
5. Use the right keywords
To reach the right audience, you have to use keywords relevant to your product. Keywords are the most important part of SEM, without the right keywords you will not be able to accomplish your marketing goal.
6. Earn Profit from SEM
After creating and implementing the right strategy for SEM, you can earn profit by fulfilling your marketing objectives. You must measure the ROI (Return of Investment) after the camping is completed, this will help you in whatever camping you make next.
Advantages of SEM
There are many benefits of search engine marketing, some of which we have told you below.
- Through SEM, you can get your website ranked instantly and get results.
- You can target the audience according to you.
- You have to pay only when a user clicks on your ad.
- By targeting the right keywords, you can reach people who are interested in your product.
- You can track SEM. Like Google AdWords gives you complete information about your camping.
- You can market your product in very less budget as compared to traditional marketing.
Disadvantage of SEM
Just as every coin has two sides, in the same way, along with the advantages of SEM, there are also some disadvantages. Below we have told you about some of the disadvantages of SEM.
- SEM works for you only when you pay the search engine.
- SEM is very popular in today’s time, so there is a lot of competition in it, you may have to increase your budget to get good results.
- Many times search engines do not approve your ad due to a slight mistake, and sometimes even disable the account.
Difference Between SEO & SEM
By the way, after reading the article till here, you must have almost understood the difference between SEO and SEM. So that you do not have any doubt between SEO and SEM, we have clearly explained the difference between these two through the table below.
| SEO (Search Engine Optimization) | SEM (Search Engine Marketing) |
| The process of SEO is absolutely free, you do not have to pay any money to get traffic. | The process of SEM is not free, in this you have to pay money to get traffic. |
| It takes time to rank a website through SEO. | Through SEM you can get your website ranked in no time. |
| Through SEO, you can get your website ranked for a long time. | Through SEM, you can get your website ranked only when you make payment. |
| Results are organic in SEO, | The results are paid in SEM. |
| For a blogger who works on global keywords, SEO is best for him. | SEM is good for product and service keywords. |
| SEO benefits in the long run. | The benefit in SEM is available for a short period of time. |
FAQ’s
Q – What is the full form of SEM?
The full form of SEM is Search Engine Marketing. It is also called search engine marketing
Q – How much money does SEM cost?
In SEM, you have to pay for every single ad click, this money depends on the competition on the keywords you have selected.
Q – Should a blogger do SEM?
If you are a blogger who works only on informative keywords then SEM is not for you. But if you write content about a product in your blog, then you can increase the sales of the product through SEM.
Q – What is the meaning of SEM?
SEM means to get your website ranked in search engine result page by running paid advertisement.
Conclusion:
I hope friends, after reading this article, you must have got complete information about What is SEM and how to do SEM. We have tried our best to provide you the smallest information about Search Engine Marketing in this article.
If you still have any kind of doubt regarding this article, then you can tell us in the comment box below, we will try to answer your questions soon.
