What is Long Tail Keywords – How To, Strategies, Tips – Know Everything

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What are Long Tail Keywords and what is the importance of such keywords to achieve success in blogging, in this post you will know in detail about this important topic of SEO.

What are Long Tail Keywords?

Just like their name, these are slightly longer keywords. Such keywords which are made up of 4 – 5 or more words are called Long Tail Keywords. And those who limit themselves to less words than this are called Short Tail Keywords. for example:

  • Start a Blog is a Short Tail Keyword.
  • Start a Blog in English is a Long Tail Keyword.
  • How to Start a Blog in English ? This is also an example of a good Long Tail Keyword.

As you can see in the above three examples, the first keyword is made up of 3 words, which means that it will come under the category of Short Tail Keyword and 5 and 7 words are connected in the second and third keywords, which are both of Long Tail Keywords. Will be part

They are quite straight forward as compared to other keywords because anything is said very clearly through them. Whereas Long Tail Keywords have more transparency than Short Tail Keywords. Let us also explain this thing to you through an example so that you do not have any confusion at all.

Example 1: How to create a website? (Short Tail Keyword)

When a person does this search on Google, then Google puts out all the results in front of him in which the website has been taught to create, whether it has been taught to build on any platform like Blogger, WordPress, Wix and Joomla etc. Due to which the number of results are very high. (For example 10 lakh search results)

Example 2: How to create a website on WordPress? (Long Tail Keyword)

If a person searches on Google with this keyword, then now only those results will come out in the top, in which it is told to build a website only on WordPress. In this, the number of search results will be slightly less as compared to Example 1. (eg 5 lakh search results)

Example 3: How to Create an Amazon Affiliate Website on WordPress? (Long Tail Keyword)

On this question of the user, by filtering both Google Example 1 and 2, now only those results will show in which only one Amazon Affiliate Website has been taught on WordPress. This time the search results will be much less than both. (eg 2.5 lakh search results)

So according to the above three examples, if you optimize your blog post with Long Tail Keywords, then the post optimized with Long Tail Keywords has a lot more chances to be ranked in Google than Short Tail Keywords because of such keywords. Search results are very few.

What are the advantages of using Long Tail Keywords?

If any new blogger wants to rank his site in the shortest possible time, then he should use maximum Long Tail Keywords for Blog Post. Here I am going to share some major advantages of using Long Tail Keywords.

1. Competition is very less.

There is much less competition in search results for these keywords as compared to short keywords. Which means that they are also easy to rank.

2. Gives High Conversion Rate.

The conversion rate of long keywords is very high. If you do Affiliate Marketing then such keywords can benefit you a lot. Let us understand this also with an example:

Suppose someone searches on Google “Web Hosting”, then maybe he wants to get information about web hosting, it is difficult to say what the user wants? But if someone searches on Google, how to buy web hosting? Or How to buy Web Hosting? So this confirms that he wants to buy web hosting. And if your article is ranked in the top on this keyword, then the chances of conversion increase significantly. Due to which your affiliate income increases.

3. Short tail keywords are also helpful in ranking.

You can also rank on Short Keywords with the help of Long Tail Keywords. Once you get ranked in the top in Google, then there are many challenges to rank on the Short Tail Keywords used in the post.

4. You can get Targeted Audience from them.

With LTK, you can target audience for a particular category on your blog. Long Tail Keywords are much more descriptive.

Best Tools to Search Long Tail Keywords

It is very easy to research on Long Tail Keywords. You can find out LTK only with the help of Short Tail Keywords. Isn’t it interesting? The first, free and most common way for this is the Google Search tool. Let us explain to you.

1. Google Auto Suggest Tool

This is the easiest way to find Long Tail Keywords, which Google itself helps you to use. For any topic you want to get Long Tail Keywords. Just type some of its initial words in the Google Search Bar, Google’s Auto Suggest Tool starts suggesting you some popular keywords related to it. You can use some of them good keywords in your blog post.

People also asking for

When you do some search on Google, you must have often noticed the feature “People also ask” where many question keywords appear.

This function of Google can also help you in searching Long Tail Keywords. Every time you click on those questions, more questions keep coming out below, you can also do Long Tail Keyword Research for yourself through this for free. This is my favorite tool in Google.

Searches Related

This is the third way to find Long Tail Keyword in Google Search itself. After typing any keyword on Google, you see some related keywords at the bottom. Wherever you can take keyword ideas.

2. Answer the Public

Answer The Public is a free keyword research tool. Which helps you to find all types of keywords. When you do a keyword search on it, it displays all types of keywords in a very stylish way, keeping in mind What, When, How to, Which etc.

3. Google Keyword Planner

Developed by Google for bloggers, this is also a very popular Free Keyword Research Tool. With the help of which you can do research on both Short Tail and Long Tail Keywords. While doing Keyword Research, you also see Search Volume, Competition, CPC etc.

4. UberSuggest

You can also do Free Long Tail Keyword Research on this website developed by Popular Digital Marketer Neil Patel. This is a very advanced tool that helps you to do keyword research as well as keep an eye on your competitor’s site in a spy way.

Apart from doing research on any type of keywords, you can check any site’s Top Keywords, Backlinks and Top Pages etc. with the help of this tool. This is a Freemium Tool.

5. SEMrush

This is my most favorite Keyword Research Tool which is a Freemium Tool. In its free version, you can do Keyword Research with some limited features, while in its Paid version you will get Keyword Research, Backlink Checker, Site Health, Competitive Analysis, Social Posting, Keyword Tracking, Position Tracking etc. Very important for Blogging. Features available.

On registering First Time, you are given absolutely free in the form of Premium Subscription Trial for full 7 days. Whereas after this you will have to pay $85 for one year. By the way, you can use some of its free and limited features till Lifetime even after Trial.

6. Ahrefs

Ahrefs is also a Freemium Keyword Research Tool. Which gives you almost the same features as SEMRush. But if we talk about the comparison between both, then I would suggest to choose SEMrush only because it charges $ 7 for its 7 days trial also.

How to do Long Tail Keyword Research?

Out of all the Keyword Research Tools mentioned above, I am going to tell you step by step how to do Long Tail Keywords Search through Google’s Keyword Planner.

First of all login after signing up in Keyword Planner. Here you get 2 types of options, click on Discover new keywords from both.

After this you type any Short Tail Keyword here and click on Get Started

By clicking on Get started, you will come across many other Short and Long Tail Keywords ideas related to that Short Tail Keyword. Out of which you can select a good LTK for your blog.

How to Write Blog Post with Long Tail Keywords.

After finding some such good long tail keywords, now it is time to optimize your blog post with those keywords. Because when you add Long Tail Keywords to Blog Post with Proper Guidelines only then you will get their benefits.

1. Do not use only one Long Tail Keyword repeatedly in a blog post, but give space to other similar keywords related to it in between. Which will help your blog post to be ranked on multiple keywords.

2. Optimize your blog post by Long Tail Keywords as well as Short Tail Keywords. So that you can rank on STK also.

3. Make sure to put long tail keywords in some of the most important parts of the blog post such as Title, Permalink, Meta Description, Heading and Sub Headings etc.

4. Add Long Tail Keywords to Alt Tags of Images used in Blog Post as well, this will help your Blog Post images to be ranked in Google Image Search.

5. Try that your main Targeted Keyword must also come in the beginning and last paragraph of the post.

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In this post you learned what is Long Tail Keywords? And How to Search Long Tail Keywords? Along with this, how to write an SEO Friendly Blog Post using such keywords?

I sincerely hope that this post has been very helpful for you. If you are a beginner then such keywords should be used by you absolutely. This will help you to rank in search engines very quickly and easily.

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