Real estate investment companies have always been one of the most important and lucrative industries in the world. And with the advent of digital marketing, it has only become more important. In this blog post, we will discuss the role of technology in the real estate industry and how digital marketing is playing a vital role in its success.
One of the main reasons why digital marketing is so important to real estate businesses is because it allows them to reach a wider audience. With the help of digital channels such as website, social media and email marketing, real estate businesses can communicate with potential buyers and sellers all over the world. Not only does this allow businesses to expand their reach, but it also helps them connect with more potential customers.
Can Digital Marketing Help In Real Estate?
Yes, digital marketing can help in real estate. In fact, it is playing a vital role in the success of the industry. With the help of digital channels such as website, social media and email marketing, real estate businesses can communicate with potential buyers and sellers all over the world. This allows businesses to expand their reach and connect with more potential customers.
So today’s blog is dedicated only for you people where I have told In-Depth that How To Implement Digital Marketing For Real Estate Sector, and also Step by Step Explain the benefits of Digital Marketing (Benefits Of Digital Marketing For Real Estate) Have done
So let’s start today’s Detailed Blog named – Digital Marketing For Real Estate
Real Estate Agents & Developers Assets
Robert Kiyosaki (The Author Of A Life Changing Book “Rich Dad Poor Dad”) says that in order to create Wealth in your life or simply put, to become rich, it is necessary to Build Assets and reduce Liabilities.
Assets means such components or investments that can give you Lifetime Income by generating them. For Eg Stocks, Dividends, Real Estate, Etc.
At the same time, all those components are included inside Liabilities which pull money from your pocket. For Eg Home Loan, Car Loan, New Car, Etc.
As we have seen that Real Estate itself is an Asset but Real Estate Agents also have their own Assets which are essential for their growth.
These mainly include – Suppliers, Investors And Property Data
Suppliers: Suppliers are those people who entrust you with the responsibility of selling, renting or leasing property.
Basically three different types of people are involved in this –
- Builders, who appoint Real Estate Agents or Consultants after their Flats, Apartments, Bungalows, Farm Houses are ready and sell their property with their help.
- Landlords, who often have a property that is vacant and are looking for a tenant. In such a situation, they contact you and in return give you some commission.
- Other Agents, who bring work to you and inform about other properties.
Investors: Investors are those people who invest money in your property. Here also there are mainly two types of investors,
- Short Term Investors: These investors only give you money or funding for some time, in return for which they take some interest from you.
For Eg, an investor gave you a funding of 5 crores, to repay which he told some time period (Let’s Say 2 Years) and fixed the interest at 0.5% per month.
Now you have to pay his 5 crores + Interest Amount within 2 years.
- Long Term Investors: These people buy and keep property from you and sell it according to their convenience and market condition.
Property Data & Details: To be successful in the Real Estate Sector, it is very important to keep your eyes and ears open. Because only then you get to know which property is available where, where cheap land is available, where new societies are being built, etc.
All these details should be saved with you so that you can deliver your product (Property) to the right customer at the right time.
After knowing Assets Or Important Elements, it is also important to understand that What Are The Main Pain Points Or Problems in Real Estate Sector which often Real Estate Agents, Consultants, Developers have to face.
Pain Points Of Real Estate Developers & Agents
Before knowing the Implementation Of Digital Marketing For Real Estate, it is also important to know that what are the problems that Real Estate Developer or Agent often have to face.
According to a ibisworld report, the market size, measured by revenue, of the Real Estate Sales & Brokerage industry is $222.3bn in 2023.
Looking at the possibility of such a high growth, it seems as if whoever is thinking of entering the real estate sector will become rich in the coming years.
But it is not so.
There are some Pain Points of Developers, Agents, Builders working in Real Estate Industry which impact their Growth.
Maintaining A Strong Asset Bank: Maintaining a Proper Detail or Bank of all the Assets we mentioned above is the biggest challenge.
Many times the right investors are not found for funding and your contact with old investors is broken. Many times you do not even have the details of those people with whom you have worked before and have done Property Selling, Renting & Leasing.
By creating an Asset Bank, all this information is saved with you and you can use it whenever you want.
Getting Interested Prospects: Interested Prospects are called those who want to sell, buy or rent their Flat, Apartment, Shop, Store.
Reaching out to these interested people can solve almost half the problem of Real Estate Agents or Developers, but it is a very challenging task.
Nurturing, Information Sharing And Follow Ups: Challenges do not leave the chase even when Interested Prospects are found after a lot of hard work.
After getting their information, being in constant touch with them, nurturing them, telling them about the features of the property & location, explaining the amenities, and taking follow ups with them is not the capability of every real estate agent..
In such a situation, it comes down to how to overcome these challenges and how to grow in the real estate sector?
The answer is By Implementing Digital Marketing Effectively.
Come, now I will tell you all those steps which I shared with my friend Neha.
How to Do Digital Marketing For Real Estate?
Many companies working in Real Estate Sector effectively use Online Platforms and are able to sell their Flats, Apartments, Commercial Space.
But, many times it takes a lot of time to reach the right customers due to not being able to use the online platforms properly.
In such a situation, you have to understand that What Is The Step By Step Procedure To Reach Customers.
Let’s see in 7 Steps How To Do Digital Marketing For Real Estate.
1. Digital Ecosystem Creation
Digital Ecosystem means Creating Your Digital Presence on Digital Platforms and Reaching Your Prospects.
It is important to understand its four important components –
- Website Building
- Search Engine Optimization
- social media optimization
- Paid advertisement
Website Building
Website is their main element for any business, on which many types of Information, Products & Services can be listed.
Today only 2000 to 3000 Rs. A Powerful Website can be created by spending, for which investment has to be made only on Domain & Hosting.
Apart from these two, a Content Management System (CMS) is required on which the website can be designed without coding knowledge.
Creating a website is important because,
- Website is an online version of your Real Estate Business which you can also call Digital Office.
- By putting photographs & videos of the property on the website, your visitors understand that which Flats, Bungalows, Shops etc. are available with you at this time.
- Along with this, by putting Reviews, Ratings, or any Achievements of your Old Customers on the website, the trust of new Prospects increases on you.
2. Search Engine Optimization
Is it enough to just create a website to reach the customers?
No, your Digital Presence is created by creating a website, but, it is also necessary to use other Digital Marketing Techniques to reach the customers or to attract the customers.
The name of one of these techniques is Search Engine Optimization or SEO.
Let us understand this through an example.
Whenever a Prospect is interested in buying a property, he searches his query on Google, such as – Best 2 BHK Flats In Dwarka, Shop For Rent Near Connaught Place, Farm Houses In Gurgaon, Etc.
Now you need that whenever people search these keywords, your website should appear at the top of the search engine.
The technique of showing the website at the top of the search engine is called Search Engine Optimization.
Under this, you have to do On-Page SEO (Internal Factors Optimization), Off-Page SEO (External Factors Optimization), and Local SEO (Optimization for Local Search) and rank the website on Relevant Keywords.
Read here full SEO Guide
Whatever traffic comes to the website after implementing SEO is called Inbound Traffic, because this traffic is interested in buying property and reaches you by searching. In such a situation, the probability increases that they will contact you and get information about the properties.
3. Social Media Optimization
Under Social Media Optimization, by optimizing Facebook, Instagram, LinkediIn, Twitter etc., Consistent Content has to be created for those Platforms.
Today there are crores of people who are passing their time on these platforms and are content consumers.
If you want to grow your business, then you have to become a content creator and create your presence on these platforms.
Same Brand Name, Logo, Color Combination And Consistent Content on all Platforms, all this is included in Social Media Optimization.
Today, many people like you are making and posting Shorts & Reels on Platforms like YouTube & Instagram, due to which they are getting Traction and people are contacting them after seeing their Reels or Shorts.
That’s why SMO Is Must to grow your Influence & Presence.
Must read this guide to make SMO Strategy.
4. Paid Advertisement
If you have a property ready and want to reach maximum Prospects in less time, then this can be done with the help of Paid Ads.
Generally, two types of Paid Ads Techniques are used – SEM and SMM.
Search Engine Marketing (SEM): When Ads are run on Google & YouTube, it is called SEM.
Whenever you search a Query whose Intent is Commercial or Transactional, then after searching, on the First Page of Google, you have some Results Show on which “Ad” is written.
These ads are run by targeting some keywords so that if any person searches those keywords, then your website can be shown at the top.
Traffic coming from SEM is also inbound which reaches you while searching for Flats, Apartments, Shops etc. You can also show these ads on YouTube and generate inbound traffic for yourself.
Social Media Marketing: Reaching people through Ads on Facebook, Instagram, Twitter, LinkedIn is called SMM.
Today there are crores of users on social media who are spending their time. Out of these crores of users, there will be thousands of people interested in your real estate sector, all you have to do is target them.
Whatever traffic we get through these ads is called Outbound Traffic because interested people do not come to you, but you yourself go to them and tell about your product.
2. Consistent Content Creation
Content Creation means using Texts, Photos & Videos to reach your Prospects.
Whenever you have a new product ready that you have to sell and rent or lease, you can create photos, videos and shorts and put them on platforms like Facebook, Instagram, YouTube and attract people..
Not only this, put all these Photos & Videos on your website as well and create content in Blog Form as well.
All this work should be done consistently because only then the algorithms of these platforms will be able to push your content and people will start noticing you.
Read Here – Content Marketing Guide
3. Lead Generation
Whenever a visitor visits your website and checks your products, then your first aim should be that his mobile no. & Email Id to be taken. This is called Lead Generation.
But, why would anyone give you their contact details like this?
Yes, for this you will have to give them something free where the best option is to create Lead Magnet.
Lead Magnet means giving some such information or free product which is valuable for your visitors.
For Eg, whenever a person finds a flat for himself, there is some doubt in his mind that whether I am taking the flat from the right developer, whether I will have to face some legal issues.
In such a situation, you can create a Free E-Book and upload it on your website where you can mention that if you want to know which are the 10 documents that you have to take care of while buying a property, then download now. This Free E-Book.
Instead of downloading, you can take their name, Phone No., & Email Id from them.
Along with this, do not forget to give Call To Action (CTA) at the end of your content. You cannot close your content by just showing Photos & Videos, it is necessary to give some CTA.
Your CTA can be – “If you want to see more flats in the same budget then visit our website”
Read here – 7 Way to Lead Generate in Digital Marketing
4. Lead Nurturing
Once leads are created, it is important to interact with them and provide them with continuous value.
For this, you have to develop some systems in which you communicate with your leads through emails or messages and ensure that they stay with you forever and become your customers as soon as possible.
Lead Nurturing is an important component of Digital Marketing (Digital Marketing For Real Estate Developers), missing which you can miss the opportunity to make new customers.
5. Inquiry Generation
Whenever a Visitor visits your website or a Lead interacts with your website, many times they have some Requirements which are your responsibility to fulfill.
In such a situation, the best way to handle their inquiries is Providing Inquiry Generation Form On Website.
In Inquiry Generation Form, you can know about Leads or Visitors Name, Phone No., Email Id & Requirement Detail and can provide them a better experience by giving correct answers or providing details.
6. Prospecting Or Lead Qualification
Prospecting is the process in which Potential Buyers are identified and a Lead Base is created. Here the aim is to save the details of those Collected Leads so that they can be interacted with and converted into Paid Customers.
In Prospecting or Lead Qualification Process, you have to find Leads yourself and actively search by considering them as Buyer Persona.
7. Direct Calling Funnel
Real estate is such a sector where transactions of lakhs and crores of rupees take place. In such a situation, when you reach Prospects using Digital Marketing, then you should know how to build trust.
It is not necessary that the person who Rs. Buying a flat worth Rs 1 crore, he buys your property after seeing your Facebook Ad, you also have to involve Human Interaction.
When you have done Lead Qualification, you can make direct calls to those Qualified Leads and tell them about your products and bring them into your Funnel.
This is an effective method which is often ignored by new companies while implementing digital marketing for real estate.
Let us now know what kind of benefits you are going to get by implementing all these 7 steps.
Digital Marketing For Real Estate Benefits
By implementing all these 7 steps strategically, Continuous Leads will keep coming to you, Inquiries will keep getting generated and Buyers & Sellers will keep coming to the website continuously.
You can start Newsletters which are a great way to stay connected with your Existing & New Prospects & Customers. Under this, you can do Value Sharing by sending Emails, inform about New Projects and share information related to Discounts & Offers.
With this you build a community and your Prospects & Customers remember you.
You will be able to develop systems to grow your business. The work you are doing today by depending on Manpower, tomorrow your systems will do that work for you. Keep in mind that “systems work where people fail”. Digital Marketing helps you to create those systems.
Importance Of Digital Marketing For Real Estate Not only that you are able to grow your business, but you can also create multiple sources of income for yourself. Like you can do Affiliate Marketing of any Associated Products and earn some commission in return.
You can also earn money from Google AdSense by creating Consistent Content on YouTube & Social Media.
Along with this, when you start growing on Social Media, then different brands will start coming to you, by promoting whose products you will be able to create additional income.
Finally you will be able to scale up your business and expand your reach from one city to another.
Final Thought on Digital Marketing for Real Estate
Digital marketing is a powerful technique that is often ignored by people working in the real estate sector.
Whether you are a Real Estate Developer, Agent or Builder, you have to implement Digital Marketing For Real Estate properly only then you will be able to get results.
Digital Ecosystem Creation and Consistent Content Creation are the two main components that prove helpful in reaching Prospects and converting them into Customers.