Google Ranking Is Dropped or Down

Why Google Ranking Is Dropped or Down

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Imagine, your Google ranking has suddenly gone down. There can be many reasons for this. In this post, we will tell you why Google lowers the ranking of any website.

Google is the largest search engine in the world and getting a top rank in Google is a sign of your site’s success. This is the reason why everyone wants their website, blog or business to be at the top of the Google search results and for this, a website owner uses various strategies.

Because Google is the major source of traffic.

If you want to improve the Google ranking of your site, then it is very important to setup and optimize the site properly so that you can easily get more organic search (traffic).

Although Google ranking fluctuates because it is a part of SEO but suddenly Google ranking dropped is not a good sign for your site. It greatly affects your traffic, business, and revenue. Here we will share some top reasons for Google Ranking being Dropped so that you can recover it easily.

Top Reasons Why Google Ranking Dropped or Down

No one knows what strategy Google employs, and Google doesn’t even share it, so if your site’s search ranking drops, it becomes very difficult to find and recover.

But if you come to know why Google has lowered your website ranking, then you can easily fix and recover it.

This post will help you to know why the Google ranking of your site has suddenly dropped or is falling.

1. Ranking on Irrelevant Keywords

This can be the main reason for your Google ranking to drop. You may have used keywords that are not related to the topic or niche of your blog and Google does not like such a site.

For example, you are running a tech blog but share food related content on it which is absolutely wrong.

If you do this, turn it off immediately. Otherwise, your Google ranking will gradually decrease.

2. Broken Redirects

Proper redirection is very important if you move your site to a new server or domain, if you do not set up your site redirect properly, it will greatly reduce your website ranking.

Make sure you have updated the XML sitemap, canonical tags and links properly after 301 redirects.

3. Lost Links

When your site loses backlinks, your site ranking is also affected and this can be another reason for the Google ranking to drop.

You can use Majestic or Ahrefs tool to check your site’s backlinks. These tools provide you with real-time information so that you can easily analyze your site backlinks.

If you want to avoid the effects of lost links in the future, it might be a good idea to invest in a link monitoring tool.

4. Manual Actions

If your site ranking drops suddenly, it indicates that Google has penalized your site.

If your site ranks top in other search engines but not in Google, then it is a sign of Google Penalty.

Try to fix it as soon as possible and for this, you can use Google Search Console Tools.

First, log in to your Google Search Console account and go to the Manual Actions section. Here you can see why Google has penalized your site. Google also gives suggestions to fix it.

5. Algorithm Changes

Google doesn’t take care of your site, it only takes care of its users. Hence, it is always updating its search algorithms so that they can provide relevant results to their users.

When Google updates its algorithms, many websites are badly affected and their search traffic and ranking drop drastically.

6. Depend on Geolocation

Google search result also depends on the location of the user. If you check your site ranking for a specific location then you should also check for other location for accurate understanding.

For example, if you get a top 10 rank for a specific keyword or phrase, it will not be the same in other locations.

Do you know, the results you get for a specific search may be completely different for someone else.

Additionally, the search results you get when you log in to your Google Account will be completely different after you log out.

7. Competition

If you optimize everything properly on your site but still the Google ranking drops, then it can be the reason of competition and your competitors are doing better than you.

You can use the SEMrush tool to monitor the activities of your competitors.

8. Page Speed

Fast loading website affects both your ranking and user experience.

If your site takes more time to load, then the visitor will not wait till your site is opened because no one likes to visit slow loading site. He will immediately exit from your site and click on any other search result which will increase your bounce rate.

Here is a guide – How to increase the loading speed of WordPress blog

You can use PageSpeed ​​Insights, Pingdom and GTmetrix tools to check the loading speed of your site.

9. Bad Quality Link

Bad quality links play an important role in reducing the Google ranking of your site. If you create spammy links or buy backlinks for your site, Google may penalize or blacklist your site.

Google clearly says that always make quality backlinks for your site.

And did you know that 100 quality backlinks is equal to 1000 low-quality backlinks? If you have a lot of low-quality backlinks on your site, this could be the reason for the Google ranking drop.

So always try to get quality backlinks to avoid Google penalty.

10. Click-Through Rate Changes

When Google ranks a site, it first checks the user experience (user satisfied) on your site.

If the bounce rate of your site is very high, then it may also happen that people are clicking on your content but exiting quickly because they are not satisfied with your content.

And as a result, Google reduces your ranking based on the Click-through rate (CTR).

11. Duplicate Content

Always write unique and quality content. Also, your article should be interesting and evergreen.

If you publish duplicate content on your blog, Google will lower your search ranking and may even blacklist your blog.

12. Updating frequency

If you do not publish regular posts on your blog, then it can reduce both your website ranking and readership.

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So, try to publish quality and unique posts on your blog regularly, it helps to improve your Google ranking.

Otherwise, your competitor may beat you and your ranking and traffic will gradually decrease.

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