What is Best SEO vs PPC in Digital Marketing 2024

What is Best SEO vs PPC, What is better SEO or PPC, SEO vs Digital MarketingIn today’s time, it is important for your business to be online because people spend most of their time on the internet and to take service of any product, people search online on Google, so it is important that the information of your product and service should be given to the people. Use a search engine to reach you.

If you rank your website or blog on the first page of Google, only then people will come to your website and know more about your product, service, or blog, but to rank the website and blog on search engines such as Google You have to use SEO , if you do not know what is SEO? So definitely read this blog – What is SEO? Full Guide

In the same way, many people also run PPC Ads to rank on Google, which brings traffic to people’s websites, although you do not need to spend very little or money to bring traffic from SEO, but traffic to the website from PPC Ads . You have to spend a lot of money to get it.

But each one has its own disadvantages and advantages, so let’s understand well what is better to bring traffic to the website or blog, SEO or PPC?

Which is better, SEO or PPC

What is SEO?

SEO (Search Engine Optimization) is a set of actions, using which the website or blog is ranked on the search engine result page ( SERP ) and from there organic traffic comes to our website.

When to use SEO?

To bring in more ROI

SEO is mainly used to bring more traffic at less cost, so that you get full return of your investment, it is not like PPC in which you have to invest money to bring traffic.

Low cost

If you want to bring traffic to your website and you do not have much money to spend, then you can bring traffic to your website for free through SEO but this process may take 2-6 months.

To increase brand awareness

If you want to increase awareness among people about your brand, then you must use SEO because it is more economical than PPC.

To build trust

If your website or blog  gets ranked on the first page of SERP then people trust your brand more than you are running PPC Ad in which your money is also spent.

To get stability

Even if you stop trying SEO, your website or blog gets traffic for a long time instead of PPC in which traffic comes till you are investing money.
Let us now understand PPC.

What is PPC? – What is PPC Marketing Model

PPC (Pay Per Click) is a method in which the advertiser pays the money for each click to  Google or whose service they are taking after clicking on their ad which comes above the organic result on the SERP .

When to use PPC Ad?

To enhance the brand idea

If you want to increase the image of your brand among the people, then PPC can be the best way for you but you have to spend money in it.

To target specific audiences

If you want to show your ad to a particular audience according to its age, location, and time or any data, then you can do this work with the help of PPC Ad.

To show up early

If you want that people want to know your brand quickly, then PPC Ad will prove to be the right option for you instead of SEO in which you do not have to spend money but time can take a lot.

What is the difference between SEO and PPC?

Although there are many differences between SEO and PPC but the most important ones are mentioned below:

Placement cost

PPC:  If you want to rank at the top of the search engine result page (SERP) of Google, then you have to spend a lot of money in PPC Ad.

SEO:  But if you want to rank at the top of Google’s search engine result page (SERP) using SEO, then you will have to spend about 0 rupees for this.

Placement on Search Engine Result Page (SERP)

PPC:  PPC Ad ranks at the top of the search engine results page with SEO results.

SEO:  A website ranked by SEO appears below the PPC Ad on the SERP.

The amount of space occupied in the SERP

The number of campaigns running from PPC Ad on SERP is between 2-4, apart from this each result is of SEO only.

Time to be ranked on SERP

PPC:  If you want to rank your website on SERP using PPC Ad, then you can rank within 1 hour of campaign start.

SEO:  If you want to rank your website on SERP using SEO then it may take 2-6 months according to your niche.

What are the advantages and disadvantages of SEO & PPC?

Benefits of SEO?

Improve brand trust:  Many users prefer to click on SERP by relying on organic results instead of ads because all those results come through SEO, so the user has more trust in it.

Cost Effective:  Even though it takes more time to get results from SEO than other marketing strategies, but all your money is recovered from SEO without spending anything.

Long lasting brand awareness:  Although it takes a while to rank first on the SERPs, once ranked, your website remains in the public eye for a longer period of time.

Better ROI:  Bringing results using SEO is free, so it gives you a much better ROI (Return On Investment).

Disadvantages of SEO?

Takes time:  Using SEO you can get results for free but it is a time consuming process, using this it may take 2-6 months or more to rank your website or blog.

Long running process:  SEO is not such that one day you worked, then the next day you have to keep working in it.

Advantages of PPC?

Increases Visibility:  Google shows PPC ads on top of organic results, so people see more of it.

Fast and sure results:  Once your PPC campaign has started, you can see the result of clicks and impressions immediately.

Targeted Marketing:  You can target your desired customer by using PPC.

Your full control over the marketing strategy:  In PPC Ad, you can create your own marketing strategy without any restrictions.

Disadvantages of PPC?

Continuous investment demand:  Your PPC campaign runs as long as you are investing in this, if you stop investing then your campaign will also stop.

ROI is not very encouraging:  It is not fixed that you invest money and you will get ROI.

Which is better, SEO or PPC? Which one to choose?

Many people want to know which can be their better option SEO or PPC? It depends on what is your business goal? Do you  have a long term goal with low investment ? Or is it a short term target with more investment ? Accordingly, you should choose between SEO and PPC .

If you have a long term goal with low investment ? So you can go with SEO but if you have short term goal with more investment? So you can go with PPC Ad and if your goal is both then you can go with both .

My Last World:

We hope that after reading this blog post your question  is better, SEO or PPC? Which one to choose? You must have easily found the answer to this question.

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