LIC Agents Digital Marketing TIPS: You will be surprised to know that Covid-19 Pandemic had taken away the jobs of more than 16.5% LIC Agents of the country. The lockdown and restrictions imposed in Pandemic had also impacted other Insurance Providers including LIC Agents.
Even though Covid-19 is being said to be the culprit of this situation, but somewhere behind it there is growing attachment of people towards the Internet.
Today almost all types of Policies & Insurance are available online, there are many websites where a better policy can be selected in One Click.
In such a situation, the question arises that everyone knows these websites, so why would people buy policies from you?
The answer to this will be in one sentence – If you also create your authority and create your influence, then people will buy policies from you and also recommend your name to other people.
But how will all this happen?
This will happen by implementing Digital Marketing.
In today’s blog, we are going to discuss this where we will understand Digital Marketing For LIC Agents and see how Insurance Agents (Digital Marketing For Life Insurance Agents In India) can change their life 360° by using digital marketing. Can
Let’s start today’s blog – Digital Marketing For LIC Agents In India
What does a LIC Agent want – Goals Of LIC Agents
Before knowing the importance of Digital Marketing for a Life Insurance Agent, it is important to understand what are the Goals of a LIC Agent.
Only after understanding these we will be able to talk about Digital Marketing For Insurance Agents.
- Become New Clients
Being a LIC Agent, you want to keep adding new clients with you and generate some Monthly Income every month.
For this, first of all you tell your relatives, friends, neighbors the benefits of taking the policy and hope that maybe one of them will take the policy for their family or children.
- Clients buy policy from you instead of other agents
You want new people not to buy policy from any other agent other than you.
This mindset is not only yours but of every person who is doing his small or big business.
- Full Commission kept coming without any interruption.
Nowadays it has become very common that LIC Agents are facing difficulties in generating commission continuously.
In such a situation, every LIC agent wants that his commission should keep coming continuously and for that he does not have to struggle too much.
- Policy sold easily.
LIC Agents also think that – “ Friend, my policy can be sold easily.”
I have to work so hard to sell a policy and convince people so much, I should not have to do that.
Everything should be done smartly and there is minimum need for hard work or hard work.
- Old clients always buy policy from you
Apart from these, you also want that your existing clients should buy policies or insurance from you so that a good bond can be created between you and them.
By doing this, your commission also gets fixed and the clients also do not have to search for other insurance agents.
But have you ever thought that why people would buy the policy from you only?
Today there are thousands and lakhs of Policy Agents and now there are also Online Mediums, so why would people come to you only?
Let us see what the circumstances will be when people will contact you to buy insurance or policy.
When they know you and trust you: People who know you are the easiest clients and trust you.
Because they have known you for many years and they know things about you, most of the time these people contact you for policies or insurance.
When they consider you an expert: People often respect and listen to an expert.
Similarly, in the insurance industry also it is considered good to take the opinion of an expert and it is believed that the expert will guide us right and also tell us the right plan.
When they feel that you understand their Situation & Problems: If you tell people the plan according to their Situation, Goal, and Need, then people would like to purchase Policies from you.
They know that if they want to take the right policy according to their goals, then you are the only person who can guide them properly.
When they have heard about you from someone: Many clients also come to you from word of mouth, which is recommended by your existing clients.
But this is possible only when you have given better service to your existing clients, helped in their claim settlement and answered all their queries.
All these thoughts or goals go on in the mind of an insurance agent.
In such a situation, the question arises that how will all this be possible and how will we be able to add more and more clients for ourselves?
Well, for this you will need Digital Marketing Strategies, with the help of which you will have to create your Influence, so that people know and recognize you.
Digital Marketing For Insurance Agents
Digital Marketing will help you in many ways. Rather, compared to Traditional Marketing, here you will be able to connect with people whom you do not even know.
With its help, you will be able to do everything from creating an ecosystem to Brand Building, Influence Building, Lead Generation.
Let us understand all these terms in detail.
Creation Of Digital Ecosystem
Digital Marketing will help you to create Digital Ecosystem. And you have to create this.
If we understand Digital Ecosystem in simple words, then it means – Creating and growing your Digital Presence.
Creating Digital Presence starts with a Website, then you have to create your presence on social media and finally Traffic & Lead Generation has to be done using Free and Paid Strategies.
We have covered the Digital Ecosystem in detail in this blog of ours. You must read it.
Self-Branding
Secondly, with the help of digital marketing, you will be able to do self branding and establish yourself as a brand.
When you become a brand yourself, you will go ahead of all those LIC Agents who are still reaching the clients using old methods.
Influence Growing
By using digital marketing, you will grow your influence and will be able to create an identity among people.
Consistent Lead Generation
Whenever it comes to Digital Marketing For LIC Agents, Lead Generation Strategy should not be remembered, it cannot happen.
Lead means such people who are interested in your Insurance Plans or Policies and they can become your customers.
To make them a customer, it is necessary to contact them, for which their phone no. & Email Id will be required.
Taking their contact details is called Lead Generation.
Digital Marketing helps a Life Insurance Agent (Digital Marketing For Life Insurance Agents) to generate Lead Consistently.
Tribe Building
Creating a tribe means creating a community of your own in which people get influenced by your content, knowledge, and expertise and go on connecting with you.
So whenever it comes to Digital Marketing For Life Insurance Agents, you have to focus on Self Branding, Influence Growing, Lead Generation and Tribe Building from creating your Digital Ecosystem.
Now the question comes here that how to do all these strategies step by step?
Let us answer this question of yours and talk about Step By Step Digital Marketing For LIC Agents In India.
Digital Marketing Tips for LIC Agents – Generate Leads
To reach or attract new clients with the implementation of Digital Marketing, you have to understand the 5 Step Process.
Let us understand all these steps in detail.
Step 1. Create Your Website
Website Creation is the first step of Life Insurance Marketing Strategies .
Just as other big companies attract people through their websites, you will also need to create a website to create your influence.
You can use WordPress to create a website which does not require coding.
But, after designing the website, what kind of content will be put on it, people often have a question.
For this I am giving you some tips, like
- Start with your introduction and tell who you are, where you belong from, what are your educational qualifications and how much experience you have in the insurance field.
- Share your Achievements so that a positive image of you is created in the minds of people.
- Put Reviews & Testimonials of your Existing Clients which will work like Social Proof and this will build people’s trust.
- Share New Data, Stats, Relevant Blogs related to your Plans or Products on the website and make people aware.
Step 2. Create a Lead Magnet
After website setup, the next step is to get the contact details of the visitors.
Suppose you created your own Insurance Related Website and started putting content on it.
But, the visitors who will come to your website, converting them into leads should be the first priority.
But how to do this?
For this you have to create a Lead Magnet.
If Lead Magnet is understood in simple words, then it is such a product that you provide Free Of Cost to your visitors and in return take their contact details like name, phone number, email, etc.
Now here comes the question that what kind of Lead Magnet should a LIC Agent make?
You can make mainly three types of Lead Magnets:
Free Knowledge PDF
In this, according to your knowledge, you can create a PDF of 10-15 pages and write some interesting & helpful content in it.
For Example:
- 5 Best LIC Term Insurance Plans Till Date
- Top 3 Plans To Buy Before Marriage
- 9 Advantages Of Buying Insurance at an Early Age
While creating these PDFs, keep in mind that keep their title Catchy so that people want to read it and can share their Contact Details & Email Id for this.
Free Courses
You can create a Free Course of 30 – 60 Minutes, in which you can make some videos on any subject.
For Example:
- Course On Personal Finance Management
- Course On Insurance Basics For Common Men
- Insurance & Investment – The Necessity Of Today’s Time
In this way, you can create many types of free courses and use them as Lead Magnets.
Free Consultation:
Today the demand for a good consultant is very high. People want to take advice only from Experts.
Many experts charge up to several thousand rupees for just 15 minutes of consultation call.
But, you can keep a 15-30 minute Consultation Call for free and use it as a Lead Magnet.
In this, you can tell about Complete Financial Analysis, share some Tips & Secrets of Personal Finance Management and provide Excellent Value to people.
Step 3. Collect Leads & Nurture
What is the next step after generating leads, you might be thinking the same.
Whenever it comes to Digital Marketing For LIC Agents, some systems are explained which help in collecting and nurturing leads.
Nurturing means making them aware of the benefits of your products or services and explaining why they should buy your product (Insurance & Policy) in today’s changing world. Emails are often used to nurture.
Whatever leads come to you, their details get saved in your system.
But suppose if you have 100 Leads, then getting the details of each Lead One by One and sending email to it becomes a really time consuming process.
- In such a situation, you need some systems where you have all the Leads collected in one place and you can send email to all the Leads at once.
- For this you have to use Tags and send Emails to them according to Interest, Profession, Goal etc.
- Apart from this, you will not always write a New Email for your New Leads, in such a situation you have to resort to Automation & Sequencing.
The best tool for this is ConvertKit , which I use myself.
- Along with this you have to use a strategy called Jab Jab Hook.
This is a phrase used in boxing, which you can also use in your digital marketing strategy (Digital Marketing For Insurance Agents).
To implement Jab Jab Hook in marketing, you have to provide very high value at least twice during Nurturing (Jab Jab) and for the third time you have to try to convert them into customers by offering them.
However, it is not necessary that Leads To Customer Conversion should happen only by giving Value twice.
If the conversion is not found, then give the value again and this time give more than before and give it until it is converted into a lead customer.
This strategy is also called Shameless Promotion Strategy where continuous value is given till a lead is converted into a customer, because you want positive changes to come in their life by taking your products & services.
Step 4. Generate Traffic
LIC Agents should have continuous traffic coming to their website so that their Leads are generated organically.
Mainly two types of strategies are used to generate traffic – Free and Paid
Free Strategies To Generate Traffic
- Start A YouTube Channel
- Create Facebook Page & Group
- Create Instagram Handle
- Create LinkedIn Profile
- Post Answers On Quora
First of all create your YouTube Channel in Free Strategy and start putting Informative Content on it.
Tell people why Policies & Insurance is needed in today’s time?
How a Hospital Bill can put a person on the street!
Analyze their problems and tell their solution through your content.
Also, repurpose your content and share it on Facebook Group, Page & Instagram.
Target Professionals on Platform like LinkedIn and Provide Informative & High Valued Content to them.
Similarly, start answering questions on Quora and develop your authority.
It is important to have continuity here because only then people will know and recognize you and start seeing you as an Insurance & Policy Expert.
Paid Strategies To Generate Traffic
- Facebook Ads
- Instagram Ads
- Google Ads
- YouTube Ads
In Paid Strategies, you have to run different campaigns according to your objectives.
The biggest advantage of running ads is that you can reach your target audience in less time and the traffic generation process becomes fast for you.
Step 5. Use The Power Of Content Creation
We saw in the 4th Step of Digital Marketing Strategies For LIC Agents that to create your Influence with the help of Free Strategies, you have to focus on Content Creation.
But here the question often arises that what are the things that need to be kept in mind during content creation?
Let’s understand.
1. It is important to have CONSISTENCY in the content
The more consistently you keep creating content, the more you will attract new people.
Not only this, by creating Consistent Content, you will start getting noticed by Platforms like Google, YouTube and you will get Boost from their Algorithms.
2. Content should be optimized
Optimized Content means content that has been created keeping both User & Search Engine in mind.
To make User Optimized, you have to post your Niche or Industry Related Informative Content.
It has often been seen that while posting videos about insurance, people put videos on Personal Vlog or some different subject in between.
This spoils the User Experience and they start thinking of you as Unprofessional.
To optimize your Blogs or YouTube Videos for Search Engine, its Search Engine Optimization (SEO) has to be done.
3. Content should be HIGH-QUALITY so that they get value
Often people search Digital Marketing For LIC Agents and start creating content by following the steps mentioned on different websites.
But in the meantime, even after creating content for many days, they are not able to get desired results.
Do you know why this happens?
Although there are many reasons behind this, but having low quality content is also one of the main reasons.
Such content is kept in the list of High Quality Content, in which,
- You have done deep research
- People’s problems have been targeted
- The solution to the problem has been told step by step.
- Have presented or delivered the content well
4. Use of CALL TO ACTION (CTA) is necessary
A Proper CTA tells your Viewers, Visitors and Leads what is the next step they need to take.
You give CTA at the end of your Blog, YouTube Video, Social Media Post and tell them what to do and how they will reach you.
Often LIC Agents forget this small thing and finish their content without giving CTA.
You should not make this mistake.
Final Thought: Digital Marketing Tips for LIC Agents
Today there are lakhs of LIC Agents in the country who are selling their Insurance & Policies.
But, Pandemic like Corona had badly affected the earnings of these agents.
Every week there were Lockdowns, Shops were closed, People did not have Jobs and LIC Agents did not have Customers.
Meanwhile, people thought it better to buy Policies & Insurance by going online instead of contacting Agents.
In such a situation, LIC Agents started to understand that it is necessary for them to have a website where they too can sell their policies.
But, all this was not possible and is not possible without Perfect Digital Marketing Strategies.
Creating your Online Presence on Website, YouTube, Social Media Platforms, Branding yourself, Creating Influence and Lead Generation & Conversion, everything is included in an Effective Digital Marketing Strategy For Insurance Agents.
In today’s blog, we understood all these strategies step by step and discussed in detail about Digital Marketing For LIC Agents In India.
It is important to understand practically all these steps and it is also important to know when to take which step so that more and more Leads can be generated and customers can be made.
