LinkedIn User Statistics 2025: How Many People Use LinkedIn?: In 2025, LinkedIn has cemented its position as the leading professional networking platform, boasting over 1.15 billion active users worldwide.
The platform has become essential for B2B marketing, driving 80% of social media-generated leads within the industry.
With features like AI-driven career guidance, interactive daily content, and an increased focus on video engagement, LinkedIn continues to be a powerhouse for professionals and businesses alike.
This article provides the latest LinkedIn statistics for 2025, covering user demographics, engagement trends, revenue insights, and content marketing effectiveness.
Key LinkedIn Statistics for 2025:
- 1.15 billion active users worldwide.
- 230 million users in the U.S., the largest LinkedIn audience.
- $16.37 billion in revenue generated in 2024.
- 43.6% of users are women; 56.5% are men.
- 50.6% of LinkedIn users are between the ages of 25-34.
- Video posts receive 5x more engagement than other content types.
As of 2025, LinkedIn has firmly established itself as the preeminent platform for professional networking, boasting an astonishing 1.15 billion members worldwide.
This growth has made LinkedIn an essential resource not only for individuals seeking career advancement but also for businesses looking to nourish their B2B marketing endeavors—accounting for a staggering 80% of social media leads in this sector.
LinkedIn’s User Growth in 2025
The surge in LinkedIn’s user base is a testament to its increasing relevance in today’s job market.
As reported, the platform experienced a 15% increase in monthly active users from the previous year, welcoming an impressive 150 million new users within just the first three quarters of the year.
The following table illustrates the growth trajectory of LinkedIn’s active users over the years:
| Year | Active Users |
|---|---|
| 2025 | 1.15 billion |
| 2024 | 1 billion |
| 2023 | 875 million |
| 2022 | 810 million |
| 2021 | 722 million |
| 2020 | 643 million |
| 2019 | 582 million |
| 2018 | 528 million |
This quantitative data paints a vivid picture of LinkedIn’s rapid user acquisition, particularly over the last few years.
Demographics of LinkedIn Users
One of the key factors contributing to LinkedIn’s success is its diverse user demographics. Specifically, gender and age composition are integral to understanding the platform’s community:
Gender Distribution
LinkedIn’s user demographics reveal a relatively balanced gender ratio, with women constituting 43.6% of users and men making up 56.5%.
This demographic balance is essential for fostering an inclusive environment conducive to professional networking.
Age Distribution
When it comes to age demographics, LinkedIn’s user base is predominantly young adults. More than half of the users fall within the age range of 25 to 34, while approximately 24.5% are aged 18 to 24.
In contrast, only 3.8% of users are over the age of 55. The following table summarizes the age distribution:
| Age Group | Share of LinkedIn Users |
|---|---|
| 18-24 | 24.5% |
| 25-34 | 50.6% |
| 35-54 | 21.2% |
| 55+ | 3.8% |
This concentration of younger professionals highlights LinkedIn’s role as a crucial platform for career development and advancement.
Geographic Distribution of LinkedIn Users
In terms of geographic presence, the United States leads with approximately 240 million users.
Following closely is India with 140 million users. Other countries also contribute to LinkedIn’s global footprint, as shown in the table below:
| Country | LinkedIn Active Users |
|---|---|
| United States | 240 million |
| India | 140 million |
| Brazil | 78 million |
| China | 58 million |
| United Kingdom | 43 million |
| France | 33 million |
| Indonesia | 32 million |
| Canada | 26 million |
| Mexico | 25 million |
| Italy | 22 million |
This data exemplifies LinkedIn’s widespread appeal across various nations, effectively positioning it as a global network for professionals.
Usage Patterns and Engagement Statistics
Research indicates that on average, LinkedIn users spend approximately 46 minutes per month on the platform, with each session lasting around 1 minute and 17 seconds.
Remarkably, 23.6% of users engage with the app on a daily basis, showcasing strong retention and engagement rates.
An impressive 140 job applications are submitted every second, further illustrating the platform’s role as a vital resource for job seekers.
Additionally, notable statistics reflect users’ job-search activities on LinkedIn:
- 61 million people embark on job searches via LinkedIn each week.
- 28 million users have adopted the #OpentoWork frame to signal openness to new employment opportunities.
- Every minute, six individuals secure a job through the platform.
These statistics underscore LinkedIn’s importance as a job-search tool.
Engagement with Content on LinkedIn
Engagement metrics are crucial to understanding how users interact with content on the platform. Data reveals that:
- Posts featuring video content garner five times more engagement than static content, while images and infographics yield twice the average engagement.
- Approximately 30% of a company’s LinkedIn post engagement derives from its employees, indicating the significance of internal advocacy.
In the United States, 16.2% of LinkedIn users log in daily, while 48.5% do so at least once a month. This level of engagement illustrates LinkedIn’s effectiveness as a platform for professional interaction and content sharing.
Social dynamics are also noteworthy: 84% of users in the U.S. claim that their primary reason for using LinkedIn is to bolster their professional networks.
Sources: LinkedIn, Hootsuite, Influencer Marketing Hub, Statista, Business of Apps
LinkedIn’s Financial Performance
Financially, LinkedIn has demonstrated robust growth. For the fiscal year of 2024, the platform reported revenues of $16.37 billion, marking a 9.9% increase compared to the previous year’s earnings of $14.9 billion. The following table highlights LinkedIn’s revenue performance over the years:
| Fiscal Year | Revenue Generated |
|---|---|
| 2024 | $16.37 billion |
| 2023 | $14.9 billion |
| 2022 | $13.63 billion |
| 2021 | $10.29 billion |
| 2020 | $8.05 billion |
| 2019 | $6.75 billion |
| 2018 | $5.26 billion |
| 2017 | $2.27 billion |
The substantial revenue growth from $5.26 billion in 2018 to $16.37 billion in 2024 underscores LinkedIn’s expanding influence, significantly fueled by increased digital interactions during and after the COVID-19 pandemic.
Premium Account Revenue
LinkedIn also monetizes its platform through premium accounts. In fiscal year 2023, LinkedIn earned $6.44 billion from premium subscriptions, evidencing a rise from $5.7 billion in 2022. Here’s a brief overview of LinkedIn Premium account revenue over the past few years:
| Fiscal Year | Premium Account Revenue |
|---|---|
| 2023 | $6.44 billion |
| 2022 | $5.7 billion |
| 2021 | $4.95 billion |
| 2020 | $4.21 billion |
| 2019 | $3.47 billion |
This data indicates a significant upward trend in premium subscriptions, suggesting that users value advanced features and insights provided by LinkedIn.
LinkedIn for Content Marketing
Content marketing remains a core component of LinkedIn’s attractiveness to businesses. In fact, 97% of B2B marketers leverage LinkedIn for content marketing efforts. LinkedIn’s audience reach in the U.S. alone stands at 199 million users, and the platform’s cost per lead is 28% lower than that of Google AdWords.
The platform is also an effective tool for generating B2B leads, with 80% of them coming from LinkedIn. Here are other notable insights regarding content marketing on LinkedIn:
- 60% of LinkedIn users actively seek industry insights.
- Every year, users observe roughly 280 billion feed updates.
- Businesses with an active LinkedIn page see substantially higher engagement rates—up to 5 times more page views, 7 times more impressions, and 11 times more clicks per follower.
This demonstrates how vital LinkedIn is for companies looking to expand their reach and engage their target audience effectively.
Source: Content Marketing Institute, Hootsuite, LinkedIn, Influencer marketing hub, sprout social, biteable.
LinkedIn’s Evolving Role in the Job Market
The platform also has a profound impact on hiring practices. LinkedIn reports that 50% of hires are made based on skills data collected from user profiles. Additionally, organizations utilizing LinkedIn’s Sales Navigator experience a +7% higher win rate and an 18% increase in their sales pipeline effectiveness, proving how essential LinkedIn has become in driving business success.
The Future of LinkedIn
As LinkedIn continues to evolve, its relevance in the professional realm appears poised for further growth.
With its commitment to enhancing user experience through advanced features—such as AI tools for career advice—and an increasing emphasis on video content, the platform is likely to retain its status as a powerhouse for networking and professional development.
LinkedIn Usage & Engagement Statistics
- Users spend an average of 46 minutes per month on the LinkedIn Android app.
- 23.6% of users access LinkedIn daily.
- 140 job applications are submitted every second.
- 6 people are hired every minute on LinkedIn.
- 50% of recruiters use LinkedIn’s skills data to fill positions.
LinkedIn Content Engagement
- 30% of a company’s LinkedIn engagement comes from employees.
- Posts with images receive 2x more engagement than text-only posts.
- Video content gets 5x more engagement than images or text.
- 84% of LinkedIn users use the platform for professional networking.
LinkedIn Financial Insights
LinkedIn has experienced significant revenue growth, reaching $16.37 billion in 2024. The platform’s income has surged, particularly in premium subscriptions and business services.
| Year | Revenue Generated |
| 2024 | $16.37 billion |
| 2023 | $14.9 billion |
| 2022 | $13.63 billion |
| 2021 | $10.29 billion |
LinkedIn Premium Subscription Revenue
LinkedIn Premium has been a key revenue driver, growing consistently.
| Year | Premium Revenue |
| 2023 | $6.44 billion |
| 2022 | $5.7 billion |
| 2021 | $4.95 billion |
LinkedIn for Business & Marketing
- 41,000+ skills listed on LinkedIn.
- 67 million companies maintain LinkedIn profiles.
- 10,000+ B2B software product pages exist on the platform.
- 88% increase in confirmed hires in Q4 2022.
- Remote job searches have increased 3x since the pandemic.
- LinkedIn Live generates 7x more reactions and 24x more comments than standard video content.
LinkedIn for Content Marketing
- 97% of B2B marketers use LinkedIn for content marketing.
- 199 million users reached in the U.S. alone.
- LinkedIn’s cost per lead is 28% lower than Google Ads.
- 80% of B2B leads originate from LinkedIn.
- Best posting times:
- Tuesdays (9 AM – 10 AM, 12 PM – 1 PM)
- Wednesdays (8 AM – 10 AM, Noon)
- Avoid posting on Mondays and weekends.
Additional Content Marketing Insights
- 60% of LinkedIn users seek industry insights.
- 280 billion LinkedIn feed updates are viewed annually.
- 1 million users publish weekly content.
- Businesses posting weekly see a 2x increase in engagement.
LinkedIn Workforce & Learning
Employee Statistics
- 19,400+ employees work at LinkedIn globally.
- 36 offices worldwide, with 10 in the U.S.
- The platform is available in 26 languages.
LinkedIn Learning Statistics
- 23,000+ courses are available on LinkedIn Learning.
- 50+ new courses are added each week.
- 27 million users access LinkedIn Learning.
- The platform offers one month of free access to new users.
The Future of LinkedIn: What’s Next in 2026?
As LinkedIn continues to grow, several key trends will shape the platform’s future:
- AI & Automation: Expect LinkedIn to enhance its AI-driven career coaching, resume analysis, and hiring recommendations.
- More Video & Interactive Content: Video engagement is already 5x higher than images; LinkedIn may introduce live Q&A sessions, video resumes, and AR/VR networking features.
- Growth in Freelancing & Remote Work: As remote work remains a dominant trend, LinkedIn could introduce freelancer marketplaces and project-based job boards.
- Enhanced Job Search & Hiring Features: More companies are relying on LinkedIn for skills-based hiring, reducing dependency on traditional resumes.
- Stronger B2B Marketing Tools: With 80% of B2B leads generated on LinkedIn, expect more advanced ad targeting, AI-driven lead recommendations, and in-depth analytics.
Conclusion
In summation, LinkedIn’s significance in the professional landscape is undeniable, with over 1.15 billion active users worldwide. With 230 million of these users located in the U.S., the platform proves essential for anyone aiming to advance their career.
Its 2024 revenue figure of $16.37 billion speaks volumes about its financial growth, while user demographics underscore a vibrant, diverse community increasingly leaning toward video and interactive content for engagement.
These statistics encapsulate LinkedIn as a continually growing and evolving resource for both career advancement and networking opportunities.
As we look towards the future, its role in facilitating professional connections and marketing efforts will undoubtedly remain paramount in the evolving world of work.
FAQs About LinkedIn in 2025
1. How many people use LinkedIn in 2025?
LinkedIn has over 1.15 billion active users worldwide in 2025, making it the largest professional networking platform.
2. What country has the most LinkedIn users?
The United States leads with 230 million users, followed by India (140 million) and Brazil (78 million).
3. What is LinkedIn’s revenue in 2025?
LinkedIn’s 2024 revenue reached $16.37 billion, reflecting its strong growth in premium memberships, ads, and business solutions.
4. How often do people use LinkedIn?
Around 23.6% of users log in daily, and LinkedIn members spend an average of 46 minutes per month on the Android app.
5. What is the best time to post on LinkedIn?
The best times are Tuesdays (9-10 AM, 12 PM-1 PM) and Wednesdays (8-10 AM, Noon). Avoid posting on Mondays and weekends.
6. How effective is LinkedIn for job seekers?
Every second, 140 job applications are submitted, and 6 people are hired every minute through LinkedIn.
7. What type of content gets the most engagement on LinkedIn?
Video posts receive 5x more engagement than text or image posts. Posts with images get 2x engagement compared to text-only updates.
8. How many companies use LinkedIn?
Over 67 million companies are listed on LinkedIn, and many actively recruit, network, and market on the platform.
9. How many people use LinkedIn Learning?
LinkedIn Learning has 27 million users with access to over 23,000 courses in 24 languages.
10. Is LinkedIn useful for B2B marketing?
Yes, 97% of B2B marketers use LinkedIn, and 80% of B2B leads from social media come from LinkedIn, making it the top platform for business networking.