Growing Career in the Digital Era – Know how to Earn: Internet is changing the way people think. They are changing the way they shop, what they want to read, what they want to watch. Here begins the role of Internet Media Managers, that is, a person who can create content for Internet media with his impressive writing and creativity, so that a positive image of a company, person, organization or organization can be created, he is a successful Internet media It can give new heights to your career as a manager.
The demand for such professionals has been increasing since the digital revolution. Internet media managers are being hired by various industries, business houses, startups and even political parties.
All company accounts on social media
There is hardly any company or organization in the country, which does not have an account on Internet media account, such as Facebook, Instagram, YouTube, Twitter, Google Plus, LinkedIn etc. An Internet Media Manager is required to create and manage these accounts. They present the company’s brand or person in an attractive and effective manner on Internet media platforms.
For this, they run internet media campaigns from time to time. Share posts and photos on Internet media platforms. He also writes the post and also schedules it according to the time.
They are also responsible for responding to comments from fans and critics, so that the company’s image is not harmed. They are also responsible for increasing the number of followers on internet media and getting the sponsorship of big brands. Can say that they represent the company on Internet media platforms.
What Basic Skills Need
According to a digital media expert, it is a challenging job that requires strong and sharp writing skills along with creativity. Staying updated with the trends of internet media will be beneficial.
The role of quality content is the most important here, so the content should be such that no one hesitates to share. The more attractive the picture along with the content, the more successful it will be in grabbing the attention of the people. Apart from these two, Internet Media Manager will have to work on analytic power.
Will have to keep a close eye on the data to know whether the content is having the desired effect or not? The data itself will tell which network you need to focus more on. Internet media channels will have to be increased at regular intervals for traffic. Your problem solving skills, customer service skills, time management skills, communication skills and interpersonal skills should also be strong.
Educational Qualification
Interestingly, there is no special educational qualification required to become an Internet Media Manager. Still graduating would be good. Because, companies usually give priority to graduates.
Yes, if you have a degree in Media and Communication, Public Relations, Digital Marketing, Business Management and Marketing, etc., then it will help in moving ahead in this profession.
Such professional courses are being offered in many educational institutions. Apart from this, courses can also be taken through online platforms like Udemy, Upgrade, Simply Learn.
Career Opportunities
Considering the kind of competition in the market, companies from various sectors, small and large, are looking for skilled Internet Media Managers, who can promote the company’s products, services, etc.
In this way you can work with any MNC, Advertising Agency, Internet Media Marketing Agency, Digital Marketing Agency, Media House, Telecommunication, Startup, IT Firm, Educational Institution. Internet media managers can work in roles such as community management, content marketing, internet media consulting, data analysis and research.
Premier Institute for Learn Digital Media
- NIIT, Delhi : https://www.niit.com/
- Delhi University, Delhi : http://www.du.ac.in/
- Parul University, Vadodara : https://paruluniversity.ac.in/
- NMIMS, Mumbai : https://nmims.edu/
Increasing demand due to online business:
A Mumbai-based digital media expert said that almost every sector of business is going digital mode since the lockdown during the global pandemic and the need for internet media marketing is being felt increasingly. This has also increased the demand for Internet media managers.
Any skilled fresher can earn three to four lakh rupees annually in the beginning. If you want to do freelancing, then this earning can be doubled. The graduates who are passionate about writing and can create quality content with text, graphics, can manage internet media ad, have good tracking skills, they can definitely move ahead in this field.
Some FAQ’s
Q. Is digital marketing a good career?
Yes, digital marketing is definitely a good paying job. The average salary of a digital marketer in an executive level position ranges between INR 2,50,000 to 5,00,000. And the average highest starting salary at manager level is between INR 8,00,000 to 10,00,000.
Q. Is Digital Marketing a High Paying Career?
Digital marketing work is one of the highest paying jobs in India, and it is one of the fastest growing jobs. Starting with posts like social media marketing or email marketing, you’ll be able to quickly rise to higher positions in high-growth companies
Q. Which is the highest position in digital marketing?
- Digital Media Manager.
- Pay Per Click Manager.
- SEO / SEM Specialist.
- Content Strategist.
- E-commerce specialist.
- Brand Marketing Specialist.
- Social media specialist.
- Digital Project Manager.
Q. What skills do I need for digital marketing?
- Video Marketing. ,
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM) …
- content marketing. ,
- data analysis. ,
- Understand design thinking and planning. ,
- Be Tech Savvy. ,
- Be a motivator. ,
- Highlight your unusual skills.
Q. Which degree is required for digital marketing?
Marketing positions typically require a bachelor’s degree and can help you work towards becoming a (digital) marketing manager. These degrees cover aspects including marketing, market research, sales, consumer behavior, communication methods and technology.
Q. Is Digital Marketing Right For Me?
Are you the type of person who can adapt to change, are passionate about learning, communicate well with people, and love to help others?
If your answer is yes, then digital marketing is the right career for you.
Starting your career in digital marketing can be a daunting and overwhelming journey. That doesn’t stop you from joining an industry that offers diversity, excitement and endless opportunities for growth.
