What is Augmented Reality Marketing? Strategy, Example in Digital Marketing : As consumers make changes in their purchasing behavior, marketers use their marketing channels in the same way, as people are going to use Augmented Reality technology in the coming times, so in a few years, Augmented Reality can also be used for marketing .
If you want to know what is Augmented Reality Marketing? What are the ways to do this? So this blog post is just for you, after reading this you will get the answer to all your questions easily.
What is Augmented Reality Marketing?
Smart phone is one such device which is most used in the world and people will also use it to use Augmented Reality , but before knowing what is Augmented Reality Marketing? What are the ways to do this? You also need to know what is Augmented Reality?
What is Augmented Reality?
Using Augmented Reality technology, you can see an enhanced version of the real world, where an AR headset uses sensory technology to create visual elements, sound, and feel like the real world when touched.
You can understand well what is Augmented Reality by watching the video below .
So let us now know what is Augmented Reality Marketing ? And how to do it?
How to do Augmented Reality Marketing?
When Augmented Reality technology and devices are used for marketing, it is called Augmented Reality Marketing. There are many ways to do this which are mentioned below.
When customers check the product before buying
Augmented Reality Technology , customers want to see and know about any product before buying it, so you can do marketing using AR at that time.
People will use AR devices to really feel a product like clothes and shoes before buying it, and this gives you a marketing opportunity.
Augment Touring & Assistance
Many companies make AR devices to make customers travel at home, using which people can travel to their favorite places while sitting at home.
If you want to watch cricket match by enjoying the stadium sitting at home, then you can use AR device and in this situation there is a good opportunity to do marketing for the marketers.
Augmented Branding Material
Augmented Reality can make it more attractive by adding virtual components to marketing materials such as brochures and visiting cards.
Suppose the user can scan the brochure and play an AR video, using which he can understand the complete information of the brochure in the format of the image.
In the same way, he can use AR to get the information in the visiting card as well, such as email and phone number, and can use the link in the same to open the email.
Creating buzz around the brand
Many companies use AR to reach more people about their brand, using which you can also do marketing.
Pepsi company had installed an AR set at the place of bus stop which many people used to see and enjoy and this was increasing the brand awareness of Pepsi company, in the same way you can also use your marketing in AR device. .
Use AR Marketing in B2B
Even today the sales team uses PPT and Brochure to tell their clients about their product, but you can also make it 3D in 360 degree using AR.
You can show all the material of the product in 360 degree angle using AR device which is very attractive to see and very easy to understand. Customers can view whatever they want from your virtual product in Angle.
You can also enhance your customer support very well by using AR so that your customers can connect with you easily and whenever they want.
By now you must have understood how and in what ways you can use AR marketing , so let us now know what are the benefits of AR marketing or advertising?
What are the benefits of AR Marketing or Advertising?
By the way, there are many benefits of AR marketing , some of them are mentioned below.
With AR you go viral fast
When people watch video content, they like to share it more, so people will share AR content even more, which increases your chances of going viral.
Content quality is good
When you create content using AR for marketing, then your content becomes very good so that people like your content even more.
AR technology is unique and worth noting
Right now because this technology is just beginning and it is quite different so people will start using it very soon and you can start using it before your competitor.
Interactivity increases retention
Because AR content is very interactive, people watch it for a longer time and this increases customer retention.
AR device delivers live experience
Now because Augmented Reality device gives live experience to the customer, so that the customer can understand the product better, so he can make the right decision to buy that product.
If you are a marketer and want to use AR marketing to promote your product or service, then this can be a good decision for you.
My Last Thought:
We hope that after reading this blog post your question is What is Augmented Reality Marketing? What are its advantages? And how to do it, you must have easily found the answer to all these questions.
