We are talking about Best Time to Post on TikTok in this article. TikTok has rapidly become one of the leading social media platforms in recent years, with over 1 billion active users worldwide.
As a result, creators, influencers, and businesses are constantly seeking ways to improve their engagement rates and reach a broader audience. One key factor that can significantly impact the success of your TikTok content is the timing of your posts.
Posting at the right time can increase your chances of gaining visibility, appearing on the coveted “For You” page, and maximizing your engagement.
However, finding the best time to post on TikTok is not as straightforward as it may seem. Factors such as your audience’s time zone, location, behavior, and industry can all affect the optimal posting times. In this guide, we’ll break down the best times to post on TikTok in 2025, explore how to tailor your posting strategy for different niches, and provide practical tips to enhance your TikTok presence.
The Importance of Posting Time on TikTok
Before diving into the best times to post, it’s essential to understand why the timing of your posts matters. TikTok’s algorithm prioritizes content that generates high engagement quickly. This means that the more likes, comments, and shares your video receives shortly after posting, the higher the chances are that it will be featured on the “For You” page. Therefore, posting when your audience is most active can give your content the best shot at going viral.
Key Factors That Affect the Best Time to Post on TikTok
Audience Location & Time Zones: The best time to post on TikTok can vary depending on where your audience is located. If you have a global audience, you must consider time zones to reach followers in different regions. For example, the ideal time for an audience in the United States will differ from that of an audience in Europe or Asia.
Audience Behavior: Understanding when your target audience is most likely to be active is crucial. For example, if your followers are teenagers, they may be most active after school hours. If you are targeting professionals, your optimal posting time may be during lunch breaks or in the evening after work.
Industry & Niche: The best time to post can vary depending on the industry or niche you are targeting. A brand in the fashion industry may experience different engagement patterns compared to a food-related account. We will explore the best posting times for different industries in a later section.
Content Type: The type of content you post can also influence the best time to share it. For instance, entertaining or viral content may perform better at night when users are unwinding, while educational or informative content might receive more engagement during the daytime.
The Best Time to Post on TikTok (Day-wise Breakdown)
Based on extensive data analysis and TikTok user engagement patterns, the following times are generally considered optimal for posting on TikTok. These times are in Eastern Standard Time (EST), so be sure to adjust accordingly if you are in a different time zone.
| Day | Best Times to Post |
|---|---|
| Monday | 6 AM, 10 AM, 10 PM |
| Tuesday | 2 AM, 9 AM, 4 PM |
| Wednesday | 7 AM, 8 AM, 11 AM |
| Thursday | 12 AM, 9 AM, 7 PM |
| Friday | 5 AM, 1 PM, 3 PM |
| Saturday | 11 AM, 7 PM, 8 PM |
| Sunday | 7 AM, 8 AM, 4 PM |
Let’s explore why these times are ideal for posting and how they align with user activity:
Best Time to Post on TikTok on Monday
On Mondays, people tend to check TikTok in the early morning before they head to work or school and again in the evening after they return. The ideal posting times on Monday are 6 AM, 10 AM, and 10 PM.
Best Time to Post on TikTok on Tuesday
Tuesdays show peak engagement around 2 AM (for night owls), 9 AM (for early risers), and 4 PM. People are often busy with their weekday routines, so posting during breaks or after work/school can yield higher engagement.
Best Time to Post on TikTok on Wednesday
Wednesdays show great engagement between 7 AM, 8 AM, and 11 AM. These times align with when users are either starting their day or taking a mid-morning break.
Best Time to Post on TikTok on Thursday
Thursdays see the highest engagement at 12 AM (midnight), 9 AM, and 7 PM. People tend to stay up late on Thursdays, making it a good time for night-time posts, along with the usual morning and evening windows.
Best Time to Post on TikTok on Friday
As the weekend approaches, engagement patterns on Fridays shift. The best times to post on Fridays are 1 AM, 5 AM, and 3 PM, when people are either starting their day or looking for entertainment during lunch breaks.
Best Time to Post on TikTok on Saturday / Weekend
Saturdays are typically slower in the morning, so posting around 11 AM is ideal when users start waking up. The best evening engagement times are between 7 PM and 8 PM when people are more likely to relax and browse social media.
Best Time to Post on TikTok on Sunday / Weekend
On Sundays, the best times to post are in the early morning (7-8 AM) and later in the afternoon (4 PM). These times align with when users are winding down and reflecting on their week.
Best Time to Post on TikTok for Specific Niches
Different industries and niches often have varying peak engagement times. Here’s a breakdown of the best posting times for different TikTok content types:
| Industry | Best Days to Post | Best Times to Post |
|---|---|---|
| Consumer Goods | Tuesdays, Wednesdays | Tues: 3-5 PM, Wed: 3 PM |
| Hospitality | Thursdays, Fridays | Thurs: 2 PM, Fri: 9 AM |
| Nonprofit | Tuesdays | Tues: 3-5 PM |
| Restaurants | Mondays, Tuesdays | Mon: 12 PM, 3 PM, Tues: 2-5 PM |
| Schools & Education | Wednesdays | Wed: 7 AM |
| Travel & Tourism | Wednesdays, Thursdays | Wed: 3-5 PM |
Tailoring Your Strategy to Your Niche
If you’re running a business account, you should focus on analyzing your audience’s behavior to determine the best posting times. For instance, restaurants may benefit from lunchtime and dinner-time posts, while travel-related accounts may do well with evening posts when people are planning vacations.
The Best Time to Go Live on TikTok
TikTok’s live streaming feature offers an excellent way to engage with your audience in real time. The best time to go live on TikTok is typically between 9 AM and 11 AM EST on weekdays. Additionally, going live after 7 PM EST on weekdays can also yield good results.
How the TikTok Algorithm Influences Posting Time
TikTok’s algorithm prioritizes videos that receive early engagement, meaning that the first few minutes after you post are crucial. If your video receives a high number of likes, comments, and shares within a short time, TikTok will push it to a larger audience.
The algorithm considers factors such as:
- Video Engagement: Likes, shares, comments, and watch time
- Content Type: How your video aligns with trends, challenges, or popular topics
- User Interaction: How users engage with your content (comments, likes, shares)
- Timing: Posting when your audience is most active can trigger early engagement and improve the chances of your video being featured on the “For You” page.
The Worst Time to Post on TikTok
Just as there are ideal times to post on TikTok, there are also times when engagement tends to be lower. These are generally the worst times to post:
| Day | Worst Time to Post |
|---|---|
| Any Day | 5 PM, 6 PM, 9 PM |
| Sunday-Wednesday | 10 AM – 3 PM |
| Friday-Monday | 12 AM – 4 AM |
| Tuesday | Before 9 AM |
Avoid these time slots, as posts published during these periods tend to receive less engagement.
Industry-Specific Unfavorable Times
Some of the worst times to post, broken down by industry, include:
| Industry | Worst Times to Post |
|---|---|
| Consumer Goods | Saturdays, Sundays |
| Hospitality | Wednesdays |
| Nonprofit | Saturdays, Sundays |
| Restaurants | Saturdays |
| Schools & Education | Mondays, Sundays |
| Travel & Tourism | Sundays |
Global Considerations: Best Times Based on Time Zones
When targeting audiences in different regions, understanding their time zones is paramount. Here is a breakdown of optimal posting times for TikTok in various international time zones.
Europe (CET)
| Day | Ideal Times to Post |
|---|---|
| Monday | 6 AM, 10 AM, 10 PM |
| Tuesday | 2 AM, 4 AM, 9 AM |
| Wednesday | 7 AM, 8 AM, 11 AM |
| Thursday | 9 AM, 12 PM, 7 PM |
| Friday | 5 AM, 1 PM, 3 PM |
| Saturday | 11 AM, 7 PM, 8 PM |
| Sunday | 7 AM, 8 AM, 4 PM |
Philippines (PHT)
| Day | Ideal Times to Post |
|---|---|
| Monday | 3:30 PM, 7:30 PM, 7:30 AM |
| Tuesday | 11:30 AM, 1:30 PM, 6:30 PM |
| Wednesday | 4:30 PM, 5:30 PM, 8:30 AM |
| Thursday | 6:30 PM, 9:30 PM, 4:30 AM |
| Friday | 2:30 PM, 10:30 PM, 12:30 AM |
| Saturday | 8:30 PM, 4:30 AM, 5:30 AM |
| Sunday | 4:30 PM, 5:30 PM, 1:30 AM |
Australia (ACT)
| Day | Ideal Times to Post |
|---|---|
| Monday | 6 AM, 10 AM, 10 PM |
| Tuesday | 2 AM, 4 AM, 9 AM |
| Wednesday | 7 AM, 9 AM, 11 AM |
| Thursday | 9 AM, 12 PM, 7 PM |
| Friday | 5 AM, 1 PM, 3 PM |
| Saturday | 11 AM, 7 PM, 8 PM |
| Sunday | 7 AM, 9 AM, 4 PM |
Best Times to Post on TikTok (U.S. – EST)
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 9 AM, 4 PM
- Wednesday: 7 AM, 8 AM, 11 AM
- Thursday: 12 AM, 9 AM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
General Observations:
- Weekdays (Monday to Friday) tend to have higher engagement during the morning (6-9 AM) and evening (7-10 PM) times.
- Weekend posts can perform well in the late mornings and evenings (10 AM-12 PM and 7 PM-9 PM) as people tend to be more relaxed and active during those hours.
However, it’s essential to experiment with these times and check your TikTok analytics for your audience’s specific activity patterns. Time zones also play a significant role, so posting based on your target audience’s time zone (whether you’re targeting the East Coast or West Coast, for example) is important.
Best Times to Post on TikTok (Weekends – EST)
- Saturday:
- 11 AM
- 7 PM
- 8 PM
- Sunday:
- 7 AM
- 8 AM
- 4 PM
Key Observations:
- Saturday:
- People tend to sleep in, so posting around 11 AM works well when they’re just starting their day.
- 7 PM and 8 PM are also ideal times when users are winding down or relaxing in the evening.
- Sunday:
- Early morning (around 7 AM to 8 AM) can be effective since people might be casually browsing before starting their day.
- 4 PM is a great time in the afternoon when people may be wrapping up weekend activities and engaging with TikTok.
Keep in mind that these times are generalized based on common trends and may not be perfect for every creator. Be sure to experiment and monitor your TikTok analytics for patterns that work best for your specific audience!
Tips for Consistent Tiktok Posting Schedule
Maintaining a consistent TikTok posting schedule is crucial for building an engaged audience and maximizing your reach. Here are some practical tips to help you stay on track and ensure your content is consistently posted:
1. Plan Content in Advance
- Batch create content: Dedicate a specific day each week to create multiple videos at once. This way, you have a few ready to post throughout the week.
- Content calendar: Use a content calendar to plan what kind of videos you’ll post each day. This helps in diversifying content and avoids last-minute scrambling for ideas.
2. Post at Ideal Times
- As mentioned before, research the best times to post on TikTok based on your audience’s behavior. This increases the likelihood of getting more views and engagement.
- Schedule posts for peak times and consider using TikTok’s scheduling feature (if available) to automate posts.
3. Set a Realistic Posting Frequency
- Consistency doesn’t mean posting every hour! Determine a frequency that’s manageable for you. Posting once a day or 3-5 times a week can work well for most creators.
- Quality over quantity: Don’t just post for the sake of posting. Focus on creating high-quality content that resonates with your audience.
4. Use TikTok Analytics
- Switch to a Pro or Business account to access TikTok Analytics. This gives you insight into when your audience is most active, helping you pick the best time to post.
- Track your performance over time and adjust your posting schedule accordingly to ensure you’re hitting peak engagement windows.
5. Leverage Trends and Challenges
- Stay up-to-date with current TikTok trends, challenges, and viral audio clips. Participating in these can keep your content relevant and increase your chances of going viral.
- Plan your posts around popular trends, but don’t sacrifice your unique voice for trends that don’t align with your brand or style.
6. Set Reminders
- To stay consistent, set daily or weekly reminders on your phone or calendar to remind you to post.
- If you’re busy, scheduling posts in advance can help, so you don’t miss a day.
7. Reassess Regularly
- Consistency is key, but it’s important to keep your strategy flexible. Reassess how your content is performing after a month or two and tweak your schedule as necessary.
- See if your engagement peaks at specific times or days and adjust accordingly.
8. Repurpose Content
- Repurpose content from other platforms or older TikTok videos that performed well. This allows you to maintain a consistent posting schedule without having to come up with new ideas constantly.
- You can also update old videos by adding trending sounds or hashtags.
9. Involve Your Followers
- Ask your followers what type of content they’d like to see. You can use the feedback to shape your content strategy and ensure you’re posting what resonates with your audience.
- Collaborate with other TikTokers or your followers to keep your content fresh and engaging.
10. Stay Flexible
- Life happens, and you might not always have time to post. Don’t be too hard on yourself. If you miss a day or need to adjust your schedule, that’s okay. Focus on consistency over time, not perfection every day.
By following these tips, you can develop a TikTok posting routine that works for you, engages your audience, and helps you grow your presence on the platform.
Research and Case Studies
Numerous studies regularly explore TikTok analytics to enhance understanding of beneficial posting times. Below are insights gleaned from notable research:
1. Hootsuite
Research conducted by Hootsuite, analyzing over 30,000 TikTok posts, suggests that posting at 7 PM on Thursdays yields high engagement, with notable interactions also occurring on Fridays, Wednesdays, and Tuesdays.
2. Influencer Marketing Hub
A study encompassing over 100,000 posts indicates that the most engagement occurs at noon on Thursdays, 9 AM on Tuesdays, and 5 AM on Fridays, producing a well-rounded set of posting times to aim for.
3. Social Pilot
Research indicates that timeframes from 6 AM to 10 AM and 7 PM to 11 PM are often optimal. The ultimate best times consistently point to Thursdays at 12 AM, Tuesdays at 9 AM, and Fridays at 5 AM.
4. HubSpot
A survey of over 300 marketers revealed a split on opinions, with many favoring evening slots (6 PM to 9 PM) and afternoon slots (3 PM to 6 PM) as prime posting windows.
5. Sprout Social
Their analysis supports posting times in the afternoon and evening, especially on Tuesdays and Wednesdays, with Tuesday aiming between 2 PM and 6 PM for maximum engagement.
Tips for Optimizing Your TikTok Posting Strategy
While knowing the best times to post is essential, other factors can contribute to the success of your TikTok content:
- Understand Your Audience: Use TikTok Analytics to gain insights into your audience’s behavior. Find out when they are most active and tailor your posting times accordingly.
- Competitor Analysis: Research your competitors to understand when they get the most engagement. This can help you fine-tune your posting schedule.
- Leverage TikTok Insights: TikTok’s Insights tool provides detailed information on how your audience engages with your content. Use this data to identify patterns and optimize your strategy.
- Consistency is Key: Post consistently but avoid overwhelming your followers with excessive content. Quality over quantity is crucial for maintaining engagement.
- Experiment: The best time to post may vary depending on your niche, content type, and audience. Keep experimenting with different times to discover the optimal posting schedule for your account.
- Use Relevant Hashtags: Hashtags play a significant role in making your content discoverable. Use trending and niche-specific hashtags to increase your visibility.
Essentials for New TikTok Users
For newcomers to TikTok, understanding effective practices is crucial for generating positive outcomes:
- Posting at proposed times doesn’t guarantee instant results.
- Quality and relevancy of content should be a priority.
- Strategies involving the right music selection, relevant hashtags, and audience engagement matter.
- Consider researching competitor strategies for further insights on successful content.
Conclusion: The Best Time to Post on TikTok in 2025
While the best time to post on TikTok can vary depending on several factors, understanding your audience, analyzing engagement data, and experimenting with different posting schedules are key to success. By posting when your followers are most active, you can increase your chances of reaching a larger audience and driving higher engagement. Remember, TikTok is constantly evolving, so staying flexible and adjusting your strategy over time will help you remain competitive on the platform.
Frequently Asked Questions (FAQs)
1. Is it better to post at night or in the morning on TikTok?
It depends on your audience’s behavior. In general, users are more active during the day, but some evenings, particularly on weekends, can see higher engagement for certain content types.
2. How often should I post on TikTok?
Posting 1-3 times per day is ideal for most users. Focus on quality content rather than excessive posting.
3. Does TikTok pay you for views?
Yes, TikTok has a Creator Fund that compensates creators based on the number of views their videos receive. The amount varies depending on engagement and other factors.
4. What’s the best time to post on TikTok for a business account?
For business accounts, the best times to post tend to align with when your target audience is most active, but it’s essential to test various time slots. Generally, weekdays between 9 AM and 3 PM are ideal for many businesses, especially on Tuesdays and Thursdays. These are times when users are typically in a “work mode,” and engagement levels are higher.
5. How does the TikTok algorithm impact the best time to post?
The TikTok algorithm prioritizes content that has strong engagement early after posting. If your content receives likes, comments, and shares quickly, TikTok is more likely to push it to the “For You” page. This means that posting at the right time, when your audience is active, can help your content gain momentum and reach a larger audience.
6. How often should I post on TikTok to maximize engagement?
The key to success on TikTok is consistency. Posting at least once a day is ideal, but don’t overdo it. Posting 1-3 times a day ensures that your content stays fresh without overwhelming your followers. You can experiment with posting more often to see if it increases engagement, but quality should always come before quantity.
7. What are the best times to post on TikTok for influencers?
Influencers tend to see the most success when they post during peak engagement hours. Based on studies, the best times for influencers to post on TikTok are generally in the late morning to early afternoon—around 10 AM to 12 PM, and evenings from 7 PM to 10 PM. However, influencer schedules might vary depending on their niche and audience.
8. Can posting at the wrong time affect my TikTok reach?
Yes, posting at times when your audience is less active can decrease your chances of getting engagement. While the algorithm doesn’t penalize you for posting at the wrong time, it does impact how quickly your video is shown to others. Low engagement at first may limit its visibility, meaning fewer views and interactions.
9. Is there a best time to post on TikTok for educational content?
For educational content, posting when people are likely to be taking breaks or relaxing works well. The best times are generally during the morning (around 7 AM), lunchtime (12 PM), and early evening (5-6 PM), when your audience is likely to have time to engage with informative content.
10. How can I use TikTok analytics to determine the best time to post?
TikTok’s built-in analytics tools can help you understand when your followers are most active. By switching to a TikTok Pro account, you can view detailed insights about your audience’s activity, including the hours and days they engage with your content most. This data will help you post during the optimal times for your specific followers.
11. Do trends affect the best time to post on TikTok?
Yes, trends play a huge role in engagement. If you’re participating in a viral challenge or using trending sounds, posting at a time when those trends are peaking can maximize visibility. Trend-driven content often performs better when posted during peak social media activity hours, typically in the evenings.
12. Should I post more on weekends or weekdays on TikTok?
While weekends were once considered a prime time for TikTok engagement, weekdays often show better results, particularly for certain niches. For example, educational and professional content tends to get higher engagement during weekdays when people are on their phones during breaks. However, for lifestyle or entertainment content, weekends can still be a good time for posting, especially in the late afternoon and evening.
13. Is there a worst time to post on TikTok?
Yes, there are certain times when engagement tends to be lower. Research suggests that posting late at night (especially between midnight and 4 AM) or during typical work hours (10 AM to 3 PM) can result in lower engagement, as users may not be as active during these times.
14. How does TikTok’s global audience affect the best time to post?
If you have a global following, it’s important to take into account different time zones. A post that performs well in one region might not have the same success elsewhere. You can use TikTok analytics to determine where most of your followers are located and plan your posts around their peak times. This can help you target different regions more effectively.
15. Can using TikTok ads help with engagement timing?
Yes, TikTok ads can be a powerful tool to complement organic content, especially if you’re targeting specific times. You can schedule your TikTok ads to be shown at the optimal times for your target audience, even if your organic posts are not getting the same engagement. Ads allow for more control over timing and targeting, helping to boost engagement during peak hours.
16. Should I post during holidays and special events?
Posting during holidays or special events can lead to higher engagement, as people tend to spend more time on social media during these periods. However, the best time to post during holidays varies depending on the type of content and audience you’re targeting. It’s a good idea to check your TikTok analytics around these times and experiment with different posting times to find the best engagement windows.
17. What if I’m a new TikTok user?
If you’re new to TikTok, don’t worry too much about the exact time to post at first. Focus on building your content and experimenting with different times. TikTok analytics will help you determine the best times as you continue to grow. Engage with other users, participate in challenges, and observe how other successful creators post.
18. Does the content type affect the best time to post on TikTok?
Yes, different types of content can perform better at different times. For example, funny or entertainment-focused videos might do better during off-work hours, such as evenings and weekends. Educational or professional content might get more engagement during working hours. Understanding the type of content you create and how your audience engages with it will help determine the best time to post.
By following these insights and optimizing your posting times, you’ll be well on your way to creating engaging content and growing your presence on TikTok in 2025!
You may like this: