In July 2023, Twitter underwent a significant transformation when it was rebranded as “X” under the leadership of Elon Musk. This change sparked initial concerns, as the platform experienced a 15% decline in monthly active users shortly thereafter.
Nevertheless, X continues to maintain a robust user base, boasting approximately 611 million monthly active users as of 2025. This positions X as the 12th most popular social media platform globally, a testament to its enduring appeal.
Recognized for its real-time discussions, news updates, and social commentary, X’s user base skews predominantly male, with Millennials aged 25-34 being the most engaged demographic.
In this article, we will delve into a comprehensive analysis of X’s user statistics, usage patterns, demographic information, revenue generation, and the overall landscape of social media in 2025.
Key Statistics for Twitter (X) in 2025
- Monthly Active Users: 611 million
- Daily Active Users: 245 million
- Gender Distribution: 60.9% male and 39.1% female
- Age Demographics: The largest segment (36.6%) falls within the 25-34 age range
- Geographic Distribution: The United States leads with 106.23 million users
- Average Daily Time Spent: Approximately 34 minutes and 6 seconds per user in the United States
- Revenue: $744 million generated in the first half of 2024
Understanding User Engagement on X
Monthly Active Users
As of 2025, Twitter/X has 611 million monthly active users (MAUs) worldwide, maintaining its position as the 12th most popular social networking site. Despite a decrease of 33 million users from its previous count of 619 million, X remains a significant player in the social media landscape.
Monthly Active Users among Leading Social Platforms
| Social Media Platform | Monthly Active Users |
|---|---|
| 3.07 billion | |
| YouTube | 2.50 billion |
| 2.0 billion | |
| 2.0 billion | |
| TikTok | 1.58 billion |
| 1.34 billion | |
| Facebook Messenger | 1.01 billion |
| Telegram | 900 million |
| Snapchat | 800 million |
| Douyin | 755 million |
| Kuaishou | 700 million |
| X/Twitter | 611 million |
| 598 million |
Daily Active Users Trends
As the rebranded platform evolves, it currently experiences approximately 245 million daily active users. However, updates on daily metrics have become less frequent since the acquisition, with significant disclosures made in earlier periods only. The following highlights the recent estimations of daily user activity:
| Date | Estimated Daily Active Users |
|---|---|
| September 2023 | 245 million |
| November 2022 | 259.4 million |
| October 2022 | 257.8 million |
Gender Demographics
The gender dynamics of X’s user base reveal a noteworthy male predominance, as illustrated below:
| Gender | Percentage of Users |
|---|---|
| Male | 60.9% |
| Female | 39.1% |
Age Distribution of Users
Analyzing the age demographics shows a clear preference for younger users, particularly within the 25 to 34 age category.
| Age Group | Percentage of Users |
|---|---|
| 13-17 | 2.4% |
| 18-24 | 34.2% |
| 25-34 | 36.6% |
| 35-49 | 19.7% |
| 50+ | 7% |
Geographic Breakdown of Users
The United States emerges as the leading country in user count, with significant representation from other nations, underscoring X’s global reach:
| Country | Number of Users |
|---|---|
| United States | 106.23 million |
| Japan | 69.28 million |
| India | 25.45 million |
| Indonesia | 24.85 million |
| United Kingdom | 24.3 million |
| Brazil | 21.48 million |
Revenue Framework of Twitter (X)
Despite recent user decline, Twitter/X has seen substantial revenue generation. In the first half of 2024, the platform earned a total revenue of $744 million:
| Year | Revenue |
|---|---|
| 2024 | $744 million |
| 2023 | $3.4 billion |
| 2022 | $4.4 billion |
X sources its revenue primarily through advertising and data licensing, with $2.5 billion attributed to advertising and $0.9 billion from subscriptions and licensing in 2023.
User Engagement Statistics
On an average day, users spend about 30.9 minutes on X. When examined in the context of U.S. users specifically, the daily engagement rises to over 34 minutes. The platform serves as a vibrant marketplace for businesses, with:
- 67% of B2B marketers utilizing Twitter as a marketing tool
- 54% indicating a higher likelihood of purchasing new products after engagement on the platform
- 30% acknowledging that interaction on X has heightened their political awareness
Traffic Sources
Analyzing traffic patterns reveals the dominance of certain countries in driving visits to X, emphasizing the platform’s global footprint:
| Country | Share of Traffic |
|---|---|
| United States | 25.03% |
| Japan | 12.62% |
| India | 5.14% |
| United Kingdom | 4.91% |
| Brazil | 3.75% |
User Perception of the Platform
Public sentiment surrounding X is largely positive, with a significant percentage of users acknowledging its value:
- 72% view X as a source for timely commentary on live events
- 70% utilize the platform to stay connected with passions and current events
- 67% prefer brands that engage in trending conversations on the platform
Employment Changes Post-Acquisition
Following the acquisition in October 2022, major layoffs occurred at X, notably with 10% of staff, amounting to around 200 employees, being released in February 2023. Reports suggest that over 6,000 employees have departed since Musk’s takeover, reducing the workforce from roughly 8,000 to about 1,500.
Timeline of Key Events Post-Takeover
Elon Musk’s acquisition of X has been marked by pivotal events that have shaped the platform’s trajectory. Here is a detailed timeline reflecting this significant transformation:
- April 14, 2022: Musk initiates the acquisition of Twitter.
- October 27, 2022: Finalization of Musk’s acquisition.
- July 2023: Official rebrand to X, introducing new branding strategies.
General Statistics about X
To summarize, here are some miscellaneous insights about X’s operational dynamics:
- 30% of consumers desire to see greater brand engagement on X.
- 40% of users report product purchases stemming from exposure on the platform.
- Users demonstrate 26% greater engagement with advertisements on X compared to other social networks.
Twitter Revenue Overview
During the first half of 2024, Twitter generated $744 million in total revenue, with $405 million earned in Q1 and $339 million in Q2.
For comparison, Twitter recorded $3.4 billion in revenue for the entirety of 2023.
Twitter’s Annual Revenue Breakdown
Below is a table showcasing Twitter’s revenue over the years:
| Year | Revenue |
|---|---|
| H1 2024 | $744 million |
| 2023 | $3.4 billion |
| 2022 | $4.4 billion |
| 2021 | $5 billion |
| 2020 | $3.7 billion |
| 2019 | $3.4 billion |
| 2018 | $3 billion |
| 2017 | $2.4 billion |
| 2016 | $2.5 billion |
| 2015 | $2.2 billion |
Source: Business of Apps
Twitter’s revenue is primarily derived from two streams: advertising and data licensing. In 2023, advertising contributed $2.5 billion, while subscriptions and data licensing accounted for $900 million.
Twitter’s Future Plans
Elon Musk envisions transforming Twitter/X into a platform centered around video, content creators, and eCommerce collaborations. The company is actively engaging with influencers, media outlets, and payment service providers to enhance its offerings.
In a bid to attract more creators, Twitter/X recently announced a revenue-sharing program, enabling content creators to earn a portion of the platform’s advertising income.
Key Financial Insights
- Twitter allocated $167.1 million to advertising in 2021, up from $56.1 million in 2020.
- The company’s sales and marketing expenses reached $1.17 billion in 2021, an increase from $887 million in 2020.
- Twitter posted positive net income in 2018 and 2019. However, in 2020, due to the pandemic, it suffered a substantial net loss of $1.13 billion. By 2021, this loss was reduced to $221.41 million.
Here’s a breakdown of Twitter’s net income and losses over the years:
| Year | Net Income/Loss |
| 2021 | -$221.41 million |
| 2020 | -$1.13 billion |
| 2019 | +$1.47 billion |
| 2018 | +$1.21 billion |
| 2017 | -$108.06 million |
| 2016 | -$456.87 million |
| 2015 | -$521.03 million |
| 2014 | -$577.82 million |
| 2013 | -$645.32 million |
Source: Business of Apps
Revenue Distribution by Region
Although the U.S. comprises only 17% of Twitter’s user base, it contributes over half of the company’s revenue.
- In 2023, Twitter generated $1.75 billion in revenue from the U.S. and $1.65 billion from the rest of the world.
- In 2022, the platform earned $2.4 billion from U.S. users and $2 billion globally.
| Year | U.S. Revenue | Global Revenue |
| 2023 | $1.75 billion | $1.65 billion |
| 2022 | $2.4 billion | $2 billion |
| 2021 | $2.8 billion | $2.2 billion |
| 2020 | $2 billion | $1.6 billion |
| 2019 | $1.9 billion | $1.5 billion |
| 2018 | $1.6 billion | $1.4 billion |
Source: Business of Apps
Twitter Usage Statistics
- The average Twitter/X user spends 30.9 minutes daily on the platform, equating to 15.67 hours monthly.
- U.S. users spend slightly more time, averaging 34 minutes and 6 seconds per day.
- 67% of B2B marketers utilize Twitter for digital marketing.
- 54% of users are more inclined to purchase new products after discovering them on Twitter.
- 44% of marketers run retargeting campaigns on the platform.
- 30% of users credit Twitter for increasing their political awareness.
- 46% say Twitter helps them understand global events.
- 82% of users visit Twitter for entertainment.
- A 10% rise in Twitter Spaces discussions leads to a 3% increase in sales volume.
Top Traffic Sources by Country
| Country | Share of Traffic |
| United States | 25.03% |
| Japan | 12.62% |
| India | 5.14% |
| United Kingdom | 4.91% |
| Brazil | 3.75% |
Sources: Pew Research, Statista, SimilarWeb
Public Perception of Twitter
- 72% of users say Twitter provides real-time updates on live events.
- 70% use Twitter to stay informed about topics they are passionate about.
- 67% appreciate brands aligning with real-time events.
Source: Twitter Connect Playbook
Twitter Layoffs
- On February 25, 2023, Twitter laid off 10% of its staff, approximately 200 employees.
- Since Musk’s takeover, the workforce has been reduced by over 6,000, bringing total employee count down to 1,500 from 8,000.
Source: CNN
Twitter’s Acquisition & Rebranding
Elon Musk initiated the Twitter acquisition on April 14, 2022, and finalized the deal on October 27, 2022. In 2023, he rebranded Twitter to “X.”
Key Milestones:
- April 2022: Musk acquired 9.2% of Twitter shares.
- April 14, 2022: Offered $43 billion to take Twitter private.
- October 27, 2022: The acquisition was completed.
- July 23, 2023: Twitter announced its transition to “X.”
- 2024: X.com now redirects to Twitter.com.
General Twitter Insights
- 30% of consumers want brands to be more active on Twitter.
- Engaging with real-time events on Twitter can boost brand recall by 70% and awareness by 11%.
- Twitter has a market capitalization of $41.09 billion, ranking as the world’s 483rd most valuable company.
- 40% of users make purchases after discovering a product on Twitter.
- Twitter’s ad engagement is 26% higher than other platforms.
- Elon Musk is the most-followed Twitter user, with 197.2 million followers.
Source: Statista, Hootsuite, Business of Apps, Emojipedia, Twitter, companiesmarketcap.com, similarweb.
Twitter/X continues to evolve under Musk’s leadership, aiming to redefine social media through video content, creator engagement, and commercial integrations.
Conclusion
As of 2025, X (formerly Twitter) remains a formidable entity within the social media realm, boasting 611 million active users and defining itself as a haven for real-time discussions and updates. Despite initial fluctuations, the platform’s active engagement, especially among the 25-34 age demographic, points to its continued relevance. Generating substantial revenue and consistently engaging users for over 34 minutes daily, X’s unique position in today’s digital landscape is undiminished. With ambitious plans for growth and innovation, X remains a platform to watch in the evolving social media environment.
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