What is Technical SEO? Technical SEO Checklist 2023

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What is the importance of Technical SEO in the Health and Organic Ranking of any website? And what effect does this very important part of SEO have in the success of the website? Apart from this, what are the important steps you need to take to improve the technical SEO of your website.

Whenever it comes to SEO of a website, most of the people are limited to only On Page SEO and Off Page SEO because both of these are the most common techniques used for SEO. Very few people pay attention to the technical SEO of the website.

If you have written a unique content for your readers and have also done ON Page and OFF Page SEO of the blog or website very well, but still you are not getting the readers to read that content, then it can happen somewhere. That your site is getting affected due to technical SEO.

That is why it is very important that you fix this problem as soon as possible. That is why in this article I am going to tell you 10 such Technical SEO Checklists which will help you in improving the Technical SEO of the website.

Table of Contents

What is Technical SEO?

Technical SEO is the technical term for the optimization of your site that helps Search Engine Crawlers in fast and easy indexing of the site.

Under Technical SEO, it is ensured that your site can be easily searched by Search Engine Bots without any hassle for Crawling.

Technical SEO helps a lot in the organic ranking of the website. However, search engines use algorithms to rank the content of your site in SERP, in which about 200+ ranking factors are used. Technical SEO is also included in these 200+ ranking factors.

In addition to ON Page SEO, OFF Page SEO of your website, if you also full-fill all the requirements of Technical SEO, then the chances of your site’s high ranking in SERP (Search Engine Results Page) increase.

Now if understood in very simple words, apart from the content available on the website, all the techniques that are used to strengthen the technical foundation of the website come under Technical SEO. Such as Speed Optimization, Mobile Friendly, Redirection etc.

Why technical SEO is important for the website.

Technical SEO is also as important for the website as ON Page SEO while writing content and OFF Page SEO after writing it. Think for yourself, if you put the best Unique and SEO Friendly Content on your site, but for some reason, Search Engine Crawlers face any problem in reading that hard-written content, then all your hard work will yield results. Not gonna.

So when you pay attention to Technical SEO then you will know that due to which technical problem the Search Engine Bots are not able to read the content of your site due to which your site is not showing in Search Engine Results.

Therefore, for your successful blogging journey and to find out such problems, you must have knowledge of technical SEO. Let us now talk about which steps you need to take to improve the technical SEO of the website.

How to Improve Website’s Technical SEO?

To optimize your website technically, you need to understand some things very well and then implement them on the site. In this Best Technical SEO Tutorial, below I am going to tell you about some similar Technical SEO Tips which you should read and understand very carefully.

Optimize Broken Links.

Broken Links are very harmful for SEO of any site. Such links available on your site spoil the User Experience of your readers because after clicking, they do not get the information that they want to read, as well as take the SEO of such Broken Links website in a negative way at the time of crawling. Huh.

Such links on which a 404 error message is received after clicking on them are called Broken Links. Therefore, first of all, you should find similar broken links linked in your site and either delete them or update it with any other valid live link.

To find out such links, you can take the help of the very popular SEO tool SEMRush. Which will do SEO analysis of your entire site and tell where in which article of the site and how many after clicking on which the user gets to see 404 error.

By the way, if you want, you can easily do this work with the help of Rank Math SEO Plugin. For this just click on Rank Math>>404 Monitor.

Prepare Robots.txt File for Website.

Through this very important technical file available in the Root Directory of the website, the Search Engine Crawlers are given instructions on how to crawl your site?

Therefore, creating a Robots.txt file for the correct ranking, crawling and indexing of the website is a very important step from the point of technical SEO.

Robots.txt file is a simple txt file in which mainly some text codes are added which guide the crawlers which content of the website should be crawled for indexing and which not.

While creating this file, a lot of focus is needed because even a small mistake made in this file can make your entire site disappear from the search engine itself.

Optimize Website’s Loading Speed

To watch something on the Internet, the faster the net runs, the more fun it is to read or watch content. But if your site is technically slow, then nothing can happen even with that fast internet. If your site will load very slowly, then the user will be back before loading.

And your 1st experience towards the site will be spoiled. Due to which it is very negative on the ranking of your site. Google had also made it clear long ago that the loading speed of the website will also work as a ranking factor.

That’s why it becomes very important that after clicking your site, there is a fast load. Now it becomes very important to pay attention to one thing here and they are Website Speed and Page Speed. Because these two things are completely different. The speed of the home URL of your site means that the speed of the homepage is called website speed and the speed of any single page available inside it is called page speed.

Therefore, whenever you publish a post, first check its speed as well that whether the post is not facing any problem in getting fast load. For this you can take help of online tools like GTMatrix, Pingdom and PageSpeed (Google). Speed performance of an ideal website should be maximum up to 2.5 Sec. If it is much more than this then you need to optimize it.

Make your website mobile friendly.

You also cannot deny that in today’s time most of the people use internet in their mobile. Because we can take mobile with us almost everywhere, whereas in the case of computer it is not like that at all. This is the reason that about 70% of the internet is used through mobile.

That’s why in today’s fast changing technology, it has become very important that your site should have a very good display on mobile as well.

Not only this, Google’s Crawlers have also made the mobile site the first crawling priority, not the computer, which simply means that Google will also see its indexing and ranking according to the way your site will appear on mobile.

Every website owner needs to make sure that according to his website is perfectly optimized or not. For this you have to use a Responsive WordPress Theme. Well, nowadays almost all WordPress themes are designed by optimizing according to both mobile and computer, but still you should keep in mind that there should be no mistake.

You can find out whether your website is Mobile Friendly or not with the help of Google Mobile Friendly Test Tool.

Setup SSL Certificate.

SSL Certificate is also a very important Technical SEO Factor in the 200+ Ranking Factors used by Google. Google had made it clear in the year 2014 itself that from now onwards SSL certificate for website or blogs will also be taken as a ranking factor.

SSL Certificate means Secure Socket Layer. Which helps to convert your site from http to https. And the full form of https is “Hyper Text Transfer Protocol Secure”.

This protocol helps in establishing a secure connection between your website and web browser. Installing it on your site is not a difficult task. If you use Google’s Blogger Platform, then for this you get the option to setup free in Blogger’s Dashboard itself.

And if you use WordPress, then many web hosting companies also provide free SSL certificate along with their hosting such as Bluehost, A2Hosting, Hostinger and HostGator etc. If you take hosting from any of these, then you will get the SSL Certificate absolutely free.

Create an XML Sitemap for the website.

Sitemap does not boost the ranking of your site, but it helps in fast indexing your website and its content in search engines.

Sitemap is an XML file inside which information about the URLs of all the content of your site is stored. With the help of which Search Engine Crawlers are helped to find the content easily.

Creating a Sitemap File for any website is a very easy task. You can use online tools such as Sitemap Generator for this. But if you are a WordPress user then you can also generate XML Sitemap with the help of Rank Math SEO or Yoast SEO Plugin.

To access the XML file of any site, enter this URL example.com/sitemap.xml in the browser. (Must replace the url with your domain name). After creating the XML file, it should also be submitted to Google Search Console with memory.

Optimize the URL Structure of the website.

Its URL Structure for a website is a very important part of Technical SEO. This is a URL associated with your domain name which is a combination of Protocol, Domain Name, Extension and File Path (Permalink).

While creating SEO Friendly Permalink or URL Structure for any web page, only alphabets should be used in it, do not keep any date or year in it.

An SEO Friendly Permalink for Web Pages present in any website should be something like this: https://aitechtonic.com/what-is-technical-seo To set this type of permalink setting for Blog Post in WordPress, click on Settings>> Permalinks and then click on Save Changes after selecting the 5th option.

Do a Technical SEO Audit of the Website

By the way, if you do this step first, then it will be very good because after doing Technical SEO Audit of your website, you will be able to easily find out what are the technical problems inside the site.

For this, you can take the help of SEMRush’s Free Site Audit Tool, from where you will get information about the technical condition of your entire site. After this, whatever technical issues come in front of you, you try to fix them.

If you want, you can also take help of tools like Deep Crawl or SEOclarity to audit the technical condition of the website.

Duplicate Content on Website

As you already know that Technical SEO is around your website’s errors and fixing them. Duplicate content is also a serious technical issue for a site which can greatly affect the ranking of your site.

You can use Canonical Tags in your site to avoid problems like Duplicate Content. This type of content is not created on the site because of you, it is for you because of the site.

http://example.com

https://example.com
https://www.example.com

These are all the same site but for Google these three are different sites. You have to Google out of these to make sure that these three are not different but the same site.

You must allow Google to index only any one URL on your site. With the help of Canonical Tag, you can direct any one main URL to Google.

Duplicate content on your site can be due to many reasons such as having different versions of the website, having copied content on the site or page replication etc.

To fix a problem like Duplicate Content, you can do the following steps on the site:

1. Add the correct Domain Name URL of the website in Google Search Console.
2. Set 301 Redirection for the Domain Name URL that you have added to GSC so that other versions can also be redirected to the same main URL.
3. Use No-Index or Canonical Tags for Duplicate Content
4. Delete any content that you feel that is duplicate, immediately.

Improve Page Experience (Core Web Vitals)

When you look in Google Search Console, you get to see a column of Page Experience in the left side. For the ranking of web pages from May 2021, Google has included it in its 200+ Ranking Factors.

According to which the ranking of your site in SERP from May 2021 will depend to a large extent on the page experience of your website apart from Google’s 200+ Ranking Factors.

Apart from Core Web Vitals in the Page Experience section of Google Search Console, important SEO factors like Mobile Friendliness, Safe Browsing, HTTPS Security and Intrusive Interstitial have also been included.

How to Get Ranked on Google Page 1 – 17 Killer Tips

Conclusion

Friends, from the point of view of SEO, this important article “What is Technical SEO?” I told you today that what is Technical SEO? And what are the necessary steps you need to take to improve the technical SEO of the website?

I hope you have understood this very well and you will definitely fix those points which you have not implemented on your site yet.

If you have any questions related to this, then you can contact us through the comment box below. Your every question or every positive comment is very important for us.