TikTok has evolved far beyond its origins as a lip-syncing and dance app. In 2025, it’s a powerful cultural force with over 2.6 billion monthly active users, making it the 7th-largest social media platform globally. From driving e-commerce sales to creating viral beauty and fashion movements, TikTok is where the internet’s most talked-about trends are born and amplified.
July 2025 has seen a massive surge in trending topics across niches such as self-care, digital marketing, skincare, books, fashion, fitness, and technology. This article covers 50 of the top TikTok trends with deep dives into 10 of the most explosive ones — analyzing why they’re dominating For You Pages and what marketers, creators, and brands can learn from them.
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What Are TikTok Trends?
A TikTok trend typically starts when a piece of content — a challenge, sound, filter, product, or hashtag — captures user interest and is replicated or remixed by thousands or millions of users. Trends can last days, weeks, or even become long-term subcultures that shift behavior both online and offline.
TikTok Trend of July 2025
TikTok continues to redefine internet culture one viral trend at a time. From ASMR sensations and niche beauty hacks to fashion revivals and viral shopping features, the platform is a breeding ground for trends that spread across the web like wildfire.
If you’re looking to stay ahead of the curve, here’s your ultimate guide to the hottest TikTok trends currently dominating the For You Page (FYP). These topics are seeing massive search growth and engagement—whether you’re a content creator, digital marketer, or just love scrolling, here’s what you need to know.
🌟 Trend Spotlight: You Look Happier
Date Surfaced: July 10, 2025
Trending Sound: sonido original – i24.millaaa
Current Posts Using Sound: 413K+
Trend Breakdown:
This uplifting trend is all about highlighting life’s simple joys. Whether it’s your favorite cozy outfit, finally finishing a to-do list, or just soaking in a peaceful moment, creators are using this heartfelt audio to spotlight what’s genuinely making them smile these days. Think of it as your digital gratitude journal — quick, feel-good, and totally authentic.
How to Use It:
🎥 Show a before-and-after moment (like life pre- vs. post-coffee ☕)
💬 Add a caption like “You look happier… what changed?”
✨ Highlight mental health wins or lifestyle upgrades
🧠 Trend Spotlight: Something to Take the Edge Off
Date Surfaced: July 10, 2025
Trending Sound: deep in it – berlioz
Current Posts Using Sound: 314K+
Trend Breakdown:
This moody and relatable trend is the Internet’s way of collectively exhaling. With a chill, slightly melancholic vibe, the audio is being used to reveal those little things that keep us going — from a midweek matcha to that one playlist you never skip. The energy? Emotional support vibes only.
How to Use It:
🎥 Pair it with your favorite “comfort” clips: pets, skincare, journaling, etc.
💬 Text overlays like “This is what’s keeping me sane rn” hit home
📈 Perfect for lifestyle, wellness, or productivity content
1. TikTok Analytics Tools
5-Year Growth: 8,000%
Posts: 8.3K
Trend Status: 🔁 Consistently Growing
TikTok creators are becoming more data-driven than ever. Tools like Pentos, Exolyt, and Analisa.io help users track engagement, follower growth, trending sounds, and more. These analytics tools are crucial for optimizing content strategy, especially for influencers and brands aiming to grow organically or through TikTok Shop.
2. Russian Manicure
5-Year Growth: 1,533%
Posts: 164.2K
Trend Status: 🚀 Exploding
This ultra-precise manicure technique involves completely removing the cuticle—unlike traditional methods—and leaves nails with a flawless, long-lasting finish. Nail techs and beauty influencers are showcasing “before and after” videos that rack up millions of views, making Russian manicures a staple in luxury nail care.
3. BookTok
5-Year Growth: 9,300%
Posts: 58.9M
Trend Status: 📚 Exploding
BookTok is a viral community of passionate readers who recommend, review, and discuss their latest reads. From spicy romance novels to cozy fantasy sagas, TikTok is now a major driver of book sales—especially among Gen Z and Millennials. The hashtag continues to trend as readers turn short video reviews into bestsellers.
4. TikTok Shop
5-Year Growth: 3,233%
Posts: 6.1M
Trend Status: 🛍️ Exploding
TikTok has fully entered the e-commerce game with TikTok Shop, allowing creators and brands to sell directly through their videos and lives. The seamless shopping experience—combined with native ads and “Fulfilled by TikTok” logistics—has transformed casual browsing into impulse buying at scale. Over 4 million sellers are already on board.
5. Beauty of Joseon
5-Year Growth: 9,400%
Posts: 177.9K
Trend Status: ✨ Exploding
Rooted in traditional Korean skincare rituals, Beauty of Joseon offers clean, minimalist formulas that have captured TikTok’s skincare-loving audience. The brand’s viral serums and creams are featured in GRWM routines and “shelfie” posts, often selling out after trending on TikTok Shop.
6. TikTok Ads
5-Year Growth: 860%
Posts: 120.9K
Trend Status: 📈 Surging
Businesses of all sizes are leveraging TikTok Ads to drive traffic, boost product sales, and grow followers. The Promote tool makes it easy to create in-app campaigns with built-in analytics. With TikTok’s robust targeting options, paid content is blending seamlessly into organic discovery.
7. The Pink Stuff
5-Year Growth: 143%
Posts: 52.9K
Trend Status: 🧼 Consistent
The UK-made cleaning paste, The Pink Stuff, became a household name thanks to satisfying TikTok cleaning videos. From dirty stovetops to bathroom grime, its miraculous transformations have made it a must-have item in homes worldwide.
8. Gymrat Content
5-Year Growth: 2,200%
Posts: 11M
Trend Status: 💪 Still Trending
Fitness culture thrives on TikTok, and #Gymrat is the hashtag of choice for dedicated gym-goers showing off workouts, gains, meal plans, and progress transformations. It’s also evolved into a motivational hub, encouraging people to pursue healthier lifestyles.
9. TikTok ASMR
5-Year Growth: 281%
Posts: 38.2M
Trend Status: 🧠 Exploding
ASMR (Autonomous Sensory Meridian Response) content continues to explode, with creators tapping, brushing, and whispering their way into millions of relaxing loops. TikTok ASMR covers everything from skincare routines and mukbangs to AI-generated voice sounds, providing soothing stimuli for fans worldwide.
10. TikTok Fashion
5-Year Growth: 38%
Posts: 89.8M
Trend Status: 👗 Consistent
From Y2K fashion throwbacks to quiet luxury aesthetics, TikTok is the new runway. Influencers regularly showcase their OOTDs, try-on hauls, and brand collabs. Popular fashion retailers like Shein, SKIMS, and Zara owe much of their online hype to viral fashion creators.
Honorable Mentions: Fast-Rising TikTok Trends You Should Watch
Here are some other trending TikTok topics experiencing skyrocketing search interest:
| Trend | Growth % | Why It’s Hot |
|---|---|---|
| AI ASMR | 5,700% | Futuristic relaxation using AI-generated sounds |
| Peel-Off Lip Liner | 6,300% | Mess-free, transfer-proof makeup hack |
| Shilajit Gummies | 8,200% | Natural supplement influencers swear by |
| Vtubing | 1,825% | Virtual avatars becoming entertainment icons |
| Yeoreo | 8,100% | Viral food hack blending Oreos with yogurt and fruit |
| Japanese Head Spa | 8,800% | Ultra-relaxing scalp massages trending in self-care videos |
| Lash Clusters | 9,900%+ | DIY lash extensions at home made easy |
| BIAB Nails | 2,350% | “Builder in a bottle” nail trend for long-lasting manicures |
| Old Money Fashion | 1,150% | Think vintage Chanel, pearls, and tailored blazers |
| TikTok SEO | 423% | Optimization is now part of content strategy |
Why These TikTok Trends Matter
These TikTok trends offer insights into where user behavior is headed across content creation, shopping, lifestyle, and tech. If you’re a:
- Brand or business – Tap into TikTok Shop or use viral products like The Pink Stuff to ride trend waves.
- Content creator – Use TikTok Analytics Tools to fine-tune your posting strategy.
- Marketer – Explore hashtags like Gymrat, BookTok, or TikTok Fashion for niche targeting.
Staying on top of trends helps you stay relevant, discoverable, and relatable in the fast-paced world of TikTok content.
Top 10 Viral TikTok Trends in June 2025
Below are the ten TikTok trends with the most explosive search growth and user engagement this month:
1. TikTok Dropshipping
- Search Growth: +2,100%
- TikTok Posts: 1.7 million
- Trend Type: E-commerce
Why it’s trending: With TikTok Shop and TikTok Ads maturing, the platform has become a key sales channel for online sellers. Dropshippers use short-form videos to showcase trending products, build trust through reviews, and funnel traffic to their stores — all without ever holding inventory. Tutorials, day-in-the-life videos, and product reveals dominate this niche.
Pro tip: Use high-quality, fast-paced videos to capture attention. Combine UGC and voiceovers for best engagement.
2. BookTok
- Search Growth: 99x+
- TikTok Posts: 53.5 million
- Trend Type: Literature
Why it’s trending: BookTok continues to dominate as readers share emotional reactions, reviews, and memes about their favorite reads. Authors and publishers now leverage BookTok to promote new releases. Genres like romance, fantasy, and thrillers dominate the space.
Pro tip: Use the hashtag #BookTok along with specific tags like #Romantasy or #SadBooks to increase reach.
3. TikTok Shop
- Search Growth: +4,450%
- TikTok Posts: 5.7 million
- Trend Type: E-commerce & Retail
Why it’s trending: TikTok Shop has transformed the platform into a fully-fledged shopping destination. With features like in-feed purchasing, live shopping events, and TikTok Fulfillment, creators and brands can monetize faster and more easily than ever.
Pro tip: Leverage TikTok’s native Shop ads and tag products in every relevant video for seamless conversions.
4. Beauty of Joseon
- Search Growth: 99x+
- TikTok Posts: 156,000
- Trend Type: Skincare
Why it’s trending: This Korean skincare brand has gone viral thanks to glowing reviews and its use of natural ingredients based on ancient beauty rituals. Influencers demonstrate the texture, before-and-afters, and layering routines that include the Beauty of Joseon essence or serum.
Pro tip: Pair with the hashtag #KoreanSkincare and show real skin results over time.
5. TikTok Ads
- Search Growth: +956%
- TikTok Posts: 113,000
- Trend Type: Digital Marketing
Why it’s trending: Businesses and creators are discovering the power of TikTok Ads to scale. The Promote feature is especially popular for targeting niche audiences and increasing traffic to profiles or websites.
Pro tip: Start with a low daily budget and use short CTAs in videos. Native-looking content outperforms traditional ads.
6. The Pink Stuff
- Search Growth: +116%
- TikTok Posts: 50,500
- Trend Type: Home & Cleaning
Why it’s trending: This viral cleaning paste removes grime from surfaces like glass, pans, and stovetops. Cleaning influencers show dramatic before-and-after shots using The Pink Stuff, often with ASMR-style narration or time-lapse effects.
Pro tip: Highlight oddly satisfying results. Show transformations in under 15 seconds.
7. Gymrat
- Search Growth: +9,100%
- TikTok Posts: 10.1 million
- Trend Type: Fitness
Why it’s trending: “Gymrat” culture on TikTok is growing rapidly. Users showcase daily gym routines, transformations, and motivational tips. Influencers are collaborating with fitness apparel and supplement brands for sponsored content.
Pro tip: Use trending sounds and overlay progress photos to build community and inspire engagement.
8. TikTok ASMR
- Search Growth: +310%
- TikTok Posts: 36.6 million
- Trend Type: Sensory Content
Why it’s trending: ASMR content — such as tapping, whispering, and unboxing — is widely used to relax viewers. TikTok’s short video format makes it easy for creators to experiment and go viral with unique sound-based videos.
Pro tip: Film with a high-quality microphone and use stereo effects. Keep videos under 30 seconds for better completion rates.
9. TikTok Fashion
- Search Growth: +138%
- TikTok Posts: 85 million
- Trend Type: Lifestyle
Why it’s trending: Fashion hauls, GRWM (Get Ready With Me) videos, and microtrends like “old money” and “quiet luxury” dominate. Brands like Zara, Skims, and Shein rely heavily on TikTok exposure.
Pro tip: Showcase full outfit changes and transition effects. Add product links or TikTok Shop integrations.
10. UGC Creator
- Search Growth: +8,700%
- Trend Type: Creator Economy
Why it’s trending: Brands are paying everyday creators to produce authentic, relatable user-generated content. UGC creators don’t need massive followings — they just need storytelling skills and product knowledge.
Pro tip: Tag brands in your videos and include a strong hook in the first 2 seconds to get noticed.
11. Lash Clusters
5-Year Growth: 9,600%
Total TikTok Posts: 220,000+
Lash clusters have exploded on TikTok in 2025 as the go-to alternative for traditional lash extensions. These mini lash segments allow users to apply fuller lashes at home with precision and minimal cost. Beauty influencers are showcasing how to achieve professional-level results without the salon trip. With DIY beauty booming, lash clusters are now trending in tutorials, reviews, and before-and-after videos.
12. Japanese Head Spa
5-Year Growth: 9,100%
Total TikTok Posts: 4.2 million
The Japanese Head Spa trend has captivated self-care lovers. These scalp-focused spa treatments, often featuring deep massage and exfoliation, are said to improve circulation and hair health. Creators film the experience with calming ASMR effects, making it both a therapeutic and viral content trend. It’s now a favorite under both #SelfCare and #RelaxingTikToks.
13. Old Money Fashion
5-Year Growth: 1,050%
Total TikTok Posts: 3.8 million
“Old Money” aesthetics are taking over TikTok, reflecting timeless luxury with a minimalist edge. Think pearls, blazers, neutral palettes, and designer-but-subtle labels. The vibe reflects quiet confidence and classic wealth, and it’s become a lifestyle choice. The fashion trend pairs closely with TikTok’s growing “quiet luxury” movement.
14. Quiet Luxury
5-Year Growth: 3,000%
Total TikTok Posts: 2.7 million
Quiet luxury, often synonymous with “stealth wealth,” is another trend rooted in subtlety. Unlike loud brand names, this style focuses on high-quality fabrics, tailoring, and understated elegance. Influencers are posting capsule wardrobes and minimalist shopping hauls under this tag. Brands like Loro Piana, The Row, and Brunello Cucinelli are benefitting from this trend’s rise.
15. Perfume Layering
5-Year Growth: 544%
Total TikTok Posts: 1.2 million
Perfume layering has become a massive beauty trend on TikTok. Users are blending multiple fragrances to create custom signature scents and sharing their unique combinations in “Get Ready With Me” (GRWM) videos. Perfume layering appeals to both luxury perfume lovers and affordable fragrance fans. It’s also sparked new interest in niche and indie perfume brands.
16. UGC Creator
5-Year Growth: 8,700%
Total TikTok Posts: 950,000+
User-generated content (UGC) creation has evolved into a full-time job for many TikTokers. UGC creators make branded videos for companies without needing to have a large personal following. The hashtag #UGCCreator is filled with tutorials, portfolio tips, and earnings reports, inspiring a new wave of creative entrepreneurs looking to monetize their skills.
17. Wolf Haircut
5-Year Growth: 2,433%
Total TikTok Posts: 5.3 million
The wolf haircut continues to dominate TikTok feeds, blending a shag and mullet into a bold, layered look. Popular for both men and women, it’s become the preferred hairstyle for those embracing individuality and edge. The hashtag features tutorials, dramatic transformations, and maintenance tips that fuel its viral appeal.
18. Y2K Fashion
5-Year Growth: 564%
Total TikTok Posts: 10.5 million
Y2K fashion has made a loud comeback, defined by crop tops, low-rise jeans, mini bags, and platform shoes. Influencers are reviving 2000s-era fashion trends with modern twists, often blending them with thrift hauls or designer dupes. The trend bridges nostalgia and youth culture, making it particularly strong among Gen Z TikTokers.
19. Tabs Chocolate
5-Year Growth: 6,500%
Total TikTok Posts: 400,000+
Tabs Chocolate has gone viral as a “functional chocolate” that claims to enhance mood and energy. Many videos show people trying it for the first time, rating its taste, and evaluating its supposed effects. Its mix of viral marketing and TikTok-native packaging makes it ideal for snack trend enthusiasts.
20. Pimple Patches (Mighty Patch)
5-Year Growth: 1,000%
Total TikTok Posts: 100,000+
While we already covered Mighty Patch briefly, it’s worth noting how big the pimple patch trend is in general. Skincare influencers love showing the overnight effects of these hydrocolloid patches. Combined with trending close-up visuals and skin-positive messaging, they’ve become an essential in TikTok’s skincare community.
21. Peel-Off Lip Liner
5-Year Growth: 7,900%
Total TikTok Posts: 610,000+
This new beauty hack has stunned the TikTok community. Peel-off lip liners are applied like a tint, allowed to dry, then peeled off—leaving behind a long-lasting stain. Beauty creators are testing different brands, sharing tutorials, and comparing color retention. It’s gaining traction in both daily makeup and no-transfer lip color discussions.
22. Drip Outfit
5-Year Growth: 241%
Total TikTok Posts: 1.9 million
“Drip” remains a go-to slang word for standout style, and TikTokers are using the term to show off high-fashion fits, streetwear combos, and designer-inspired looks. Drip outfit videos often use transition edits and viral audio for maximum engagement. Expect to see this hashtag dominate #FashionTok in 2025.
23. Crochet Plushies
5-Year Growth: 1,875%
Total TikTok Posts: 800,000+
Crochet plushies (also called amigurumi) are handmade stuffed toys that have gone viral thanks to craft and cozy-core creators. From frogs to mushrooms to anime characters, TikTokers showcase their creations or give step-by-step guides for beginners. It’s become a calming, wholesome corner of the platform.
24. Permanent Jewelry
5-Year Growth: 6,500%
Total TikTok Posts: 1.1 million
Permanent jewelry—like clasp-free bracelets welded directly onto the wrist—is trending thanks to its aesthetic and commitment symbolism. TikTokers film the experience at pop-up jewelry bars and boutiques, driving viral interest in this unique fashion-meets-experience niche.
25. Shein
5-Year Growth: 46%
Total TikTok Posts: 55 million+
Fast fashion giant Shein remains a juggernaut on TikTok. Users post massive “Shein hauls,” styling tips, and lookbooks, despite ongoing discussions about sustainability and quality. With the addition of the TikTok Shop, Shein’s accessibility and price point continue to make it trend.
Other Noteworthy Trends on the Rise
Here are more explosive TikTok trends with massive growth this month:
| Keyword | Search Growth | Trend Type |
|---|---|---|
| BIAB Nails | 8,300% | Beauty |
| Tabs Chocolate | 6,500% | Health/Food |
| Lash Clusters | 9,600% | Beauty |
| Japanese Head Spa | 9,100% | Wellness |
| Shilajit Gummies | 8,100% | Supplements |
| Russian Manicure | 3,200% | Nails |
| Peel-Off Lip Liner | 7,900% | Beauty |
| Psilocybin Gummies | 6,600% | Wellness/Mindfulness |
| Mesh Ballet Flats | 8,100% | Fashion |
| Permanent Jewelry | 6,500% | Accessories |
| Old Money Fashion | 1,050% | Fashion |
| Quiet Luxury | 3,000% | Fashion/Lifestyle |
| Wearable Breast Pump | 1,550% | Motherhood & Tech |
| Perfume Layering | 544% | Beauty |
| Lions Mane Supplement | 617% | Nootropics & Wellness |
| Crochet Plushies | 1,875% | DIY & Crafts |
| Try on Haul | 138% | Fashion |
| Douyin Makeup | 5,500% | Beauty (Chinese Trends) |
Why TikTok Trends Matter in 2025
Understanding TikTok trends is more than just staying relevant — it’s about leveraging cultural moments for growth:
- For Creators: Riding a trend wave can exponentially boost views and engagement.
- For Brands: Trends offer insight into consumer demand and product opportunities.
- For Marketers: Trends reveal what resonates with Gen Z and younger millennials, which helps refine advertising strategies.
TikTok Trends That Are Changing Industries
- E-Commerce: TikTok Shop and dropshipping trends are giving birth to solopreneurs overnight.
- Beauty & Skincare: Microtrends like “Douyin Makeup” and “Peel-Off Lip Liner” reflect how TikTok influences global beauty standards.
- Health & Supplements: From Shilajit to Lion’s Mane, TikTok is shaping how people approach wellness.
- Books & Culture: BookTok is directly influencing publishing house strategies and bestseller lists.
- Fitness & Lifestyle: “Gymrat” culture is redefining body image and health routines across millions.
Key Takeaways
- TikTok’s top trends in June 2025 show explosive growth across industries like beauty, fashion, e-commerce, fitness, wellness, and literature.
- Creators and brands that tap into these trends early can experience rapid growth and visibility.
- Many trends, such as BookTok, UGC, TikTok Shop, and TikTok Dropshipping, are long-term movements, not short-lived fads.
- Expect future TikTok trends to continue shaping broader internet and consumer culture.
Final Thoughts
TikTok remains a central hub for cultural evolution in 2025. Whether you’re a content creator, marketer, or business owner, understanding what’s trending on TikTok can unlock serious potential for growth. As the platform’s features continue to expand — especially in shopping, creator monetization, and search — staying ahead of trends isn’t just helpful; it’s essential.
Stay tuned for regular updates as we track new viral moments and unpack the next wave of TikTok trends.
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