Social media success today is built on data-driven decision-making, and this is especially true on X (formerly Twitter). The platform thrives on real-time conversations, trending topics, and fast-moving engagement patterns that can either elevate your brand or leave you behind.
Since Twitter’s rebranding to X and the platform’s strict API changes, the way brands, marketers, and creators track their performance has shifted dramatically. Many older third-party tools either shut down or became obsolete, making it more important than ever to identify reliable X analytics tools that still work in 2025.
Whether you’re a small business, influencer, or enterprise brand, choosing the right tool can determine how effectively you understand your audience, measure ROI, and optimize content. From native solutions like X Analytics to advanced third-party management platforms, this guide covers the top paid and free X analytics tools in 2025, their features, pros and cons, and how they can help you stay ahead in the social media race.
Why X (Twitter) Analytics Matter in 2025
Monitoring your performance on X isn’t just about vanity metrics like likes or followers. In 2025, analytics are the backbone of a successful social strategy. Here’s why:
1. Audience Understanding
Analytics give you access to your followers’ demographics, interests, and behaviors, helping you design content that resonates.
2. Performance Tracking
Metrics such as impressions, engagement rates, and reach help identify which content works best and what should be improved.
3. Competitive Benchmarking
By tracking competitors, you can analyze their growth patterns, top-performing tweets, and engagement strategies to refine your own.
4. Content Optimization
Analytics highlight best posting times, hashtag performance, and content formats that maximize reach and interaction.
5. ROI Measurement
Track click-throughs, conversions, and sales generated from X campaigns to measure your return on investment.
6. Community Growth
By identifying follower growth trends, you can adapt your content to build a loyal, engaged community.
7. Crisis Management
Analytics let you track mentions and sentiment, helping brands act quickly during PR crises or negative conversations.
8. Campaign Effectiveness
Measure whether your paid promotions, influencer campaigns, or product launches achieved their intended results.
9. Strategic Planning
Historical data allows you to predict future trends and design long-term, impactful strategies.
10. Resource Allocation
By learning what works, you can save time and budget by investing only in content and campaigns that deliver results.
11. Industry Insights
Stay up to date with trending conversations and hashtags to remain relevant in your niche.
12. Influencer Identification
Analytics help in spotting influencers and collaborators who align with your brand’s target audience.
Top Free X (Twitter) Analytics Tools in 2025
While most free Twitter analytics tools from the past no longer work (due to API restrictions), a handful of reliable ones are still active in 2025. These free tools are best for individuals, startups, or creators who want basic analytics without investing in a premium platform.
1. Followerwonk
Best for: Follower insights and audience analysis.
Followerwonk has stood the test of time by offering in-depth follower analytics. It lets you understand your audience’s demographics, compare profiles, and track growth patterns.
Key Features:
- Detailed follower demographics and behavior analysis
- Follower comparison across multiple accounts
- Growth and decline tracking over time
- Bio keyword search to identify relevant accounts
Pros:
✔ In-depth follower analytics
✔ Competitor benchmarking
✔ Clear data visualization
Cons:
✘ Some features require a paid upgrade
✘ No content scheduling
✘ Limited real-time monitoring
2. Twitonomy
Best for: Competitor analysis and campaign insights.
Twitonomy provides a comprehensive analytics dashboard with features like competitor benchmarking, engagement tracking, and tweet optimization.
Key Features:
- Detailed profile performance metrics
- Competitor benchmarking
- Engagement tracking (likes, replies, retweets)
- Tweet timing optimization
Pros:
✔ Strong competitor insights
✔ Detailed analytics reports
✔ Customizable dashboards
Cons:
✘ Premium features can be expensive
✘ Learning curve for new users
✘ No direct posting features
3. Foller.me
Best for: Quick profile audits.
If you need a fast, no-login-required tool, Foller.me is ideal. It delivers instant analytics for any public X profile.
Key Features:
- Instant overview of follower stats
- Analysis of hashtags, mentions, and activity
- Posting frequency and timing insights
Pros:
✔ Free and easy to use
✔ No registration required
✔ Great for competitor or influencer research
Cons:
✘ Limited historical data
✘ No real-time updates
✘ No engagement tracking
4. All-Hashtag
Best for: Hashtag analysis and suggestions.
Hashtags remain crucial for visibility on X. All-Hashtag helps users discover popular and trending hashtags to improve reach.
Key Features:
- Hashtag generator
- Popularity metrics
- Categorized hashtag suggestions
Pros:
✔ 100% free
✔ Simple interface
✔ Quick insights
Cons:
✘ Very basic analytics
✘ No detailed reporting
✘ No engagement or audience data
Why Paid X (Twitter) Analytics Tools Are Worth It
Free tools are great for beginners, but they come with limitations:
- Limited historical data
- Basic engagement metrics only
- No cross-platform integration
- High risk of shutdown due to API changes
In contrast, paid social media management tools offer:
- Reliable API compliance
- Advanced analytics and reporting
- Cross-platform management (Facebook, Instagram, LinkedIn, TikTok, etc.)
- Real-time monitoring
- AI-driven insights and automation
- Team collaboration tools
- Data security and professional support
In short, if social media drives revenue for your business, investing in a paid tool is essential in 2025.
Best Paid X (Twitter) Analytics Tools in 2025
Here are the top paid analytics platforms that continue to deliver value in 2025.
1. X Analytics (Native Tool)
The built-in analytics platform by X is the most reliable source of data since it comes directly from the platform. It offers real-time performance tracking, impressions, engagement, and audience insights.
Best for: Authentic first-party data.
Pros:
✔ Free with X accounts
✔ Real-time and accurate data
✔ Direct campaign tracking
Cons:
✘ Limited advanced features
✘ No competitor insights
✘ No cross-platform support
2. Hootsuite
Hootsuite remains a leader in social media management, with powerful analytics, scheduling, and reporting features.
Key Features:
- Cross-platform dashboard
- Advanced X analytics
- AI-driven content recommendations
- Automated reporting
Pros:
✔ Manage multiple platforms in one place
✔ Advanced scheduling tools
✔ Strong collaboration features
Cons:
✘ Pricing may be high for individuals
✘ Some features only in premium plans
3. Sprout Social
Sprout Social is a favorite among enterprises and agencies for its deep analytics and customer engagement features.
Key Features:
- Advanced audience insights
- Competitor benchmarking
- Sentiment analysis
- Custom reports
Pros:
✔ Excellent data visualization
✔ Strong customer support tools
✔ Enterprise-level features
Cons:
✘ Expensive for small businesses
✘ Learning curve for beginners
4. Brandwatch
Brandwatch specializes in social listening and brand monitoring, offering real-time sentiment tracking and competitor intelligence.
Best for: Businesses focusing on brand reputation.
Pros:
✔ Advanced sentiment analysis
✔ Powerful real-time monitoring
✔ In-depth audience insights
Cons:
✘ Premium pricing
✘ Complex interface
5. Buffer
Buffer is known for simplicity and affordable analytics, making it ideal for small businesses and creators.
Pros:
✔ Easy-to-use interface
✔ Affordable plans
✔ Good scheduling and reporting tools
Cons:
✘ Limited advanced features
✘ Not as robust as Sprout or Hootsuite
Top 6 Paid X (Twitter) Analytics Tools in 2025
1. TagBox
Best for: Hashtag campaigns & user-generated content tracking
TagBox is designed for brands running hashtag campaigns, contests, and social walls. It aggregates content in real-time and provides powerful analytics for hashtag performance and audience engagement.
Key Features:
- X feed aggregation in real-time
- Advanced hashtag tracking & sentiment analysis
- Social media widget creation for websites and events
- User-generated content management & rights approval
- Customizable social displays for campaigns
Pros:
✔ Easy-to-use interface
✔ Strong hashtag tracking capabilities
✔ Flexible customization options
Cons:
✘ Limited integrations with some platforms
✘ Pricing may feel complex for small teams
2. SocialBee
Best for: Affordable X scheduling + analytics for individuals & small teams
SocialBee is a budget-friendly social media management tool that balances simplicity with performance. It allows you to draft, schedule, analyze, and manage replies on X without the steep learning curve of enterprise solutions.
Key Features:
- Unified inbox for mentions, replies, and DMs
- AI-powered caption writing & image suggestions
- Content categories for rotating posts
- Visual content calendar
- Professional PDF reports for clients
Pros:
✔ Affordable and scalable plans
✔ Easy-to-navigate dashboard
✔ Free 14-day trial
✔ Canva & GIPHY integration
Cons:
✘ Lacks enterprise-grade analytics depth
✘ Mobile app is less feature-rich than desktop
3. BrandMentions
Best for: Social listening & brand monitoring
BrandMentions is more than just analytics—it’s a real-time listening tool. It tracks brand mentions, customer sentiment, and competitor conversations across the web and social platforms.
Key Features:
- Real-time brand mention alerts
- Competitor monitoring
- Influencer identification
- Sentiment analysis
Pros:
✔ Great for brand reputation management
✔ Intuitive user interface
✔ Excellent customer support
Cons:
✘ Higher pricing for smaller businesses
✘ Some connectivity issues reported
4. Minter.io
Best for: X-focused analytics with clean reports
Minter.io specializes in in-depth X analytics, providing clear dashboards for follower growth, demographics, and engagement. It’s particularly valuable for businesses that prioritize data clarity.
Key Features:
- Follower growth & audience demographics
- Competitor benchmarking
- Hashtag tracking
- Data export for reporting
Pros:
✔ Clear, visual reports
✔ Detailed follower insights
✔ Easy-to-understand performance metrics
Cons:
✘ Limited competitor data compared to enterprise tools
✘ Some export features can be time-consuming
5. Hootsuite
Best for: Multi-platform analytics & enterprise teams
Hootsuite has been a market leader in social media management for years. Its X analytics dashboard provides deep performance tracking while also allowing you to manage multiple platforms in one place.
Key Features:
- Advanced X analytics with customizable reports
- AI-driven recommendations for posting times
- Team collaboration tools with permissions
- Social listening & engagement tracking
- Cross-platform scheduling
Pros:
✔ All-in-one platform
✔ Excellent for large teams & agencies
✔ Strong reporting capabilities
Cons:
✘ Pricing can be high for individuals
✘ Learning curve for new users
6. X (Twitter) Analytics (Native Premium Feature)
Best for: First-party, real-time data from X itself
X Analytics is now locked behind a premium subscription ($10–$25/month). While not as feature-rich as third-party tools, it provides authentic, first-party data straight from the source.
Key Features:
- Real-time impressions, likes, replies, and retweets
- Follower growth & demographics
- Tweet performance breakdowns
- Data export for reports
Pros:
✔ Direct first-party accuracy
✔ No setup required
✔ Real-time data
Cons:
✘ Requires Premium subscription
✘ No competitor tracking
✘ Limited customization & automation
Conclusion: Choosing the Right X Analytics Tool
With X’s shift to premium-only analytics, the days of free, reliable third-party tools are gone. To truly measure success and fuel growth in 2025, marketers and brands must invest in paid analytics solutions.
- If you’re focused on hashtag campaigns, choose TagBox.
- For small businesses and individuals, SocialBee provides an affordable, user-friendly option.
- If brand monitoring & sentiment tracking is your priority, go for BrandMentions.
- For data visualization and simple reports, Minter.io is excellent.
- For enterprise teams managing multiple platforms, Hootsuite is the best all-in-one choice.
- And for authentic first-party insights, X Analytics Premium remains the most accurate.
Remember: the right tool isn’t just about tracking—it’s about turning insights into actions.
FAQs
1. How do I see Twitter analytics now?
You need an X Premium subscription. Once subscribed, you can view analytics via business.x.com or by clicking “View Analytics” under each post.
2. Is Twitter Analytics gone?
Not exactly—it’s now rebranded as X Analytics and requires a paid subscription.
3. What’s the best X analytics tool in 2025?
For affordability: SocialBee
For enterprises: Hootsuite
For hashtag tracking: TagBox
For first-party data: X Analytics
Final Thoughts
In 2025, analyzing your X (Twitter) account is no longer optional—it’s a necessity. With the rebranding of Twitter to X and constant API changes, marketers and creators must choose tools that provide accurate, reliable, and actionable insights.
- If you’re just starting, free tools like Followerwonk, Twitonomy, and All-Hashtag can cover your basic needs.
- For professional growth, paid platforms like Hootsuite, Sprout Social, and Brandwatch deliver advanced analytics, competitive benchmarking, and cross-platform integration.
The best tool for you depends on your budget, business goals, and content strategy. But one thing is certain—without analytics, you’re flying blind on X.