Paramount+ Ditches ‘Showtime’ Name From Premium Tier in Strategic Rebrand
Just over a year after rebranding its highest subscription tier as “Paramount+ with Showtime,” the streaming giant is reversing course. The ad-free plan is officially shedding the “Showtime” label, once again adopting the name Paramount+ Premium — a move that mirrors recent branding backtracks by other major platforms, including HBO Max’s return to its original … Read more
