SocialPilot pricing starts at $30 per month, but the cheapest plan may not include everything your team needs. Analytics and social inbox features begin with Standard, while bulk scheduling, client approvals, and white-label reports require Premium. Choosing a plan based only on its advertised price can therefore lead to unexpected upgrades.
Your actual subscription cost depends on more than the number of social accounts you manage. The number of team members, additional account requirements, and specific workflow features all influence the final bill.
SocialPilot uses bundled pricing rather than charging every user the full subscription rate. Essentials costs $30 per month, Standard $50, Premium $100, and Ultimate $200. Enterprise pricing is available through a custom quote. Annual billing reduces the listed prices by 15%.
This guide explains what each SocialPilot plan includes, which features require an upgrade, how additional users and accounts affect your bill, and what teams of different sizes can expect to pay.
SocialPilot pricing: Key takeaways
- Essentials: $30 per month with monthly billing, or $25.50 per month with annual billing. Includes seven social accounts and one user.
- Standard: $50 per month, or $42.50 with annual billing. Includes 15 social accounts and three users.
- Premium: $100 per month, or $85 with annual billing. Includes 25 social accounts, six users, and unlimited client seats.
- Ultimate: $200 per month, or $170 with annual billing. Includes 50 social accounts and unlimited users.
- Enterprise: Custom pricing for organisations that need features such as SSO, API access, and custom configurations.
- Annual discount: Paying annually saves 15% compared with 12 monthly payments.
- Additional users: Standard and Premium users can add seats for $5 per month each. Essentials does not offer an extra-user option.
- Additional accounts: Extra social accounts cost $4 per month each.
- Feature restrictions: Bulk scheduling, client approvals, and white-label reports start with Premium.
- Team access: Ultimate includes unlimited users, while Enterprise offers custom capacity and configuration.
What do SocialPilot pricing plans cost?
SocialPilot offers four fixed-price plans and one quote-based Enterprise option. Each subscription includes a set number of social accounts and team users, so the starting price represents a bundle rather than a per-user fee.
Here is a breakdown of the published pricing and allowances.
| Plan | Monthly billing | Monthly equivalent with annual billing | Annual payment | Social accounts | Team users | Client seats | AI credits |
|---|---|---|---|---|---|---|---|
| Essentials | $30 | $25.50 | $306 | 7 | 1 | 0 | 500 |
| Standard | $50 | $42.50 | $510 | 15 | 3 | 0 | 1,000 |
| Premium | $100 | $85 | $1,020 | 25 | 6 | Unlimited | 5,000 |
| Ultimate | $200 | $170 | $2,040 | 50 | Unlimited | Unlimited | Unlimited |
| Enterprise | Custom quote | Custom quote | Custom quote | Custom | Unlimited | Unlimited | Unlimited |
Source: SocialPilot’s published plans page, checked on October 29, 2026. Annual totals are calculated using the advertised 15% discount.
These are bundled prices. For example, Standard costs $50 per month for up to three users, not $50 per user. Premium includes six internal team members, while its unlimited client seats are a separate allowance.
That distinction matters for agencies. Unlimited client seats do not mean unlimited internal staff accounts.
When comparing plans, match the number of social accounts, internal users, and client access requirements. A lower starting price may offer less capacity or exclude a feature your team needs.
How much can you save with annual billing?
SocialPilot offers a 15% discount when you pay annually instead of choosing monthly billing.
The saving increases with the subscription price, but the percentage remains the same across the four fixed-price plans.
| Plan | Cost over 12 monthly payments | Annual payment | Annual saving |
|---|---|---|---|
| Essentials | $360 | $306 | $54 |
| Standard | $600 | $510 | $90 |
| Premium | $1,200 | $1,020 | $180 |
| Ultimate | $2,400 | $2,040 | $360 |
For example, Essentials costs $30 per month with monthly billing. Paying annually reduces the monthly equivalent to $25.50 and the total payment to $306.
The important detail is that annual prices are displayed as monthly equivalents, but the full amount is charged upfront. You do not pay $25.50 in separate monthly instalments.
Which SocialPilot features determine the plan you need?
The number of accounts and users establishes your starting subscription, but feature requirements can force an upgrade even when you have plenty of unused capacity.
The following table shows the first plan that includes each major capability.
| Feature | First plan that includes it |
|---|---|
| Analytics, PDF reports, and scheduled reports | Standard |
| Social inbox, inbox automation, and replies | Standard |
| Internal content approval and manager approval | Standard |
| Bulk scheduling and CSV uploads | Premium |
| Custom fields and image watermarks | Premium |
| Custom, competitor, and white-label reports | Premium |
| Client management and client approval | Premium |
| Advanced White Label | Ultimate |
| Enforced two-factor authentication | Ultimate |
| Migration, onboarding, and dedicated account manager | Ultimate |
| SSO and API access | Enterprise |
One distinction is especially important for agencies: manager approval and client approval are not the same thing.
Standard supports internal manager review, while Premium adds client management and client approval. If your clients must approve posts before publication, Standard will not provide the complete workflow you need.
Similarly, adding more accounts or users does not unlock features reserved for higher plans. Add-ons increase capacity; they do not replace a plan upgrade.
What does each SocialPilot plan include?
Each plan offers a different combination of publishing capacity, collaboration tools, reporting, and account management features. Understanding what each tier leaves out is just as important as reviewing its included features.
Essentials: $30 per month
Essentials is designed for independent social media professionals who mainly need publishing and scheduling tools.
It includes:
- Seven social accounts
- One team user
- Content library
- Content tags
- Five RSS feeds
- Smart queues
- Calendar view
- Platform-specific post customisation
- 500 AI credits
The plan covers the basics of organising and publishing social content. However, it does not include analytics, social inbox access, approval workflows, or bulk scheduling.
There is another important limitation: Essentials does not offer an additional-user option. If another person needs their own login, you must move to a higher plan.
Who should choose Essentials?
Essentials is suitable for freelancers and solo publishers managing up to seven social accounts. It works best when you do not need reporting, team collaboration, or client approval features.
Standard: $50 per month
Standard is designed for small businesses and teams that need more than basic publishing.
It includes:
- 15 social accounts
- Three team users
- 10 RSS feeds
- Analytics
- PDF reports
- Scheduled reports
- Social inbox
- Inbox automation
- Replies and conversation management
- Team collaboration
- Manager approval
- 1,000 AI credits
The main advantage of Standard is that it brings analytics and internal collaboration into the same subscription. Teams can monitor social performance, manage incoming conversations, and introduce a manager review process before posts are published.
However, Standard does not include several features that agencies may need, including:
- Client management
- Client approval
- Bulk scheduling
- CSV uploads
- Custom reports
- Competitor reports
- White-label reports
Manager approval is not a substitute for client sign-off. If your workflow requires clients to review and approve posts, Premium is the minimum plan to consider.
Who should choose Standard?
Standard is a good fit for small marketing teams that need analytics, social inbox management, and internal approval without requiring bulk scheduling or formal client approval.
Premium: $100 per month
Premium is designed for agencies and growing teams that manage client accounts and need more advanced publishing workflows.
It includes:
- 25 social accounts
- Six internal users
- Unlimited client seats
- 15 RSS feeds
- Bulk scheduling
- CSV uploads
- Custom fields
- Image watermarks
- Custom reports
- Competitor reports
- White-label reports
- Client management
- Client approval
- 5,000 AI credits
The ability to manage clients and collect approvals makes Premium particularly relevant to agencies. You can organise client access separately from internal team seats and create a more structured review process.
Bulk scheduling and CSV uploads are also useful for teams that prepare large volumes of content in advance.
Premium still has some restrictions. Advanced White Label, enforced two-factor authentication, and included migration and onboarding are reserved for Ultimate.
The plan includes six internal users. If your team grows beyond that, additional users cost $5 per month each.
Who should choose Premium?
Premium is suitable for agencies, marketing departments, and businesses that need client approvals, bulk scheduling, competitor reporting, and branded reports.
Ultimate: $200 per month
Ultimate is designed for established agencies, larger marketing teams, and multi-location businesses that need more capacity and control.
It includes:
- 50 social accounts
- Unlimited internal users
- Unlimited client seats
- 20 RSS feeds
- Unlimited AI credits
- Advanced White Label
- Enforced two-factor authentication
- Migration assistance
- Onboarding
- Dedicated account manager
The main advantage is that Ultimate removes the included user limit. You can add internal team members without paying a separate $5 monthly user fee.
However, unlimited users do not mean unlimited social accounts. Ultimate includes 50 accounts, and additional accounts cost $4 per month each.
Who should choose Ultimate?
Ultimate is a better fit for larger agencies and organisations that need more users, advanced branding, stronger account controls, and dedicated support.
Enterprise: Custom pricing
Enterprise is intended for organisations that need more flexibility than the fixed-price plans provide.
SocialPilot lists the following Enterprise capabilities:
- Single sign-on (SSO)
- API access
- Custom configurations
- Unlimited users
- Unlimited client seats
- Custom social account capacity
- Custom AI credit allowance
SocialPilot does not publish an Enterprise price, minimum user count, or minimum contract commitment. You need to contact its sales team for a quote.
Enterprise is worth considering when your organisation needs custom integrations, advanced access controls, or a configuration that does not fit the published account and user limits.
What costs extra on top of SocialPilot pricing?
SocialPilot offers two main add-ons that let you increase account or user capacity without moving to a higher plan.
| Add-on | Monthly price | Available on |
|---|---|---|
| Additional social account | $4 per account | Essentials, Standard, Premium, Ultimate |
| Additional team user | $5 per user | Standard, Premium |
These add-ons can change which subscription is cheapest for a particular team.
For example, an eight-person team can use Standard with five additional users for $75 per month. Premium with two additional users costs $110 per month.
The Standard configuration is cheaper, but it does not include bulk scheduling, client approval, or white-label reports. If those features are essential, Premium is still necessary.
Remember that extra capacity and additional functionality are separate purchases. Adding accounts or users does not unlock the features of a higher-tier plan.
What will your team really pay for SocialPilot?
The total cost depends on three main factors:
- How many social accounts you manage.
- How many internal team members need access.
- Which features your workflow requires.
The examples below use SocialPilot’s monthly prices and add-on rates. They exclude taxes and any separately negotiated terms.
SocialPilot monthly cost by team size and account count
| Team situation | Plan and add-ons | Monthly cost |
|---|---|---|
| One person, up to 7 accounts | Essentials | $30 |
| Three people, up to 15 accounts | Standard | $50 |
| Five people, up to 15 accounts | Standard + 2 users | $60 |
| Three people, 20 accounts | Standard + 5 accounts | $70 |
| Six people, 25 accounts, client approvals | Premium | $100 |
| Eight people, 25 accounts, client approvals | Premium + 2 users | $110 |
| Large team, up to 50 accounts | Ultimate | $200 |
The five-person Standard example costs $60 per month because two additional users are added at $5 each.
The 20-account example costs $70 because Standard includes 15 accounts and the five additional accounts cost $20 in total.
What does a five-person team pay?
A five-person team managing up to 15 social accounts can use Standard with two additional users.
| Cost component | Monthly cost |
|---|---|
| Standard plan | $50 |
| Two additional users | $10 |
| Total | $60 |
With annual billing, the base Standard subscription costs $510 per year. If the additional-user charges remain at $5 per month throughout the year, the total is $630 annually.
This calculation assumes the published add-on rate applies throughout the annual term without a separate discount. Confirm the annual add-on total before purchasing.
If the team needs client approvals or bulk scheduling, it must consider Premium instead. Premium costs $100 per month and includes six users, so a five-person team would not need additional seats.
What does an eight-person team pay?
An eight-person team can choose between expanding Standard or upgrading to Premium.
| Configuration | Monthly cost | Included social accounts | Key features |
|---|---|---|---|
| Standard + 5 extra users | $75 | 15 | Analytics, social inbox, manager approval |
| Premium + 2 extra users | $110 | 25 | Client approvals, bulk scheduling, white-label reports |
Standard is cheaper if the team needs only the features included in that plan. Premium costs more, but it provides the additional account capacity and agency-focused workflow features.
The right choice depends on whether client approvals, bulk scheduling, and branded reporting are necessary.
What increases the bill most?
For most SocialPilot customers, the main cost increases come from:
- Moving to a higher plan: Premium costs twice as much as Standard before annual discounts.
- Adding internal users: Each additional user on Standard or Premium costs $5 per month.
- Adding social accounts: Every additional account costs $4 per month.
- Choosing Ultimate: The higher base price may be worthwhile if you need more than six internal users and want unlimited user access.
Before upgrading, check whether an add-on can solve your capacity problem. If the missing feature belongs to a higher tier, however, extra accounts and users will not help.
SocialPilot subscription rules: Renewal, cancellation, and refunds
The subscription price is only one part of the buying decision. Renewal, cancellation, and refund policies determine how flexible the subscription will be after you sign up.
The following information is based on SocialPilot’s terms of service, last updated in December 2024, and its published plans page.
How do cancellation and renewal work?
SocialPilot subscriptions renew automatically unless you cancel before the next billing period.
You can request cancellation at any time, but it takes effect at the end of the current billing cycle. Your account remains accessible until the end of the period you have already paid for.
The account owner can cancel through account settings. The terms also provide a support-email route for cancellation requests.
When are refunds available?
SocialPilot’s refund policy is limited, particularly for annual subscriptions.
Its terms state that annual subscription payments are non-refundable.
For non-annual subscriptions, the terms describe a full refund of the latest charge if you forgot to cancel or had not used the account for more than a day after the payment. They exclude prorated refunds after more than a day of use.
Because eligibility depends on the circumstances, contact SocialPilot support to confirm whether your situation qualifies before relying on a refund.
What happens when you change plans?
You can switch between SocialPilot plans at any time.
If you downgrade, you are charged for the days you used the higher plan, and the unused amount is saved as credit in your account.
SocialPilot also reserves the right to change its subscription rates with advance notice. Its terms do not specify a fixed notice period.
Who is SocialPilot best suited for?
SocialPilot’s bundled pricing can work well for freelancers, small marketing teams, and agencies. The best plan depends on whether you need basic publishing, internal collaboration, or a complete client approval workflow.
Solo publishers
A solo publisher managing up to seven social accounts can use Essentials.
The annual payment is $306, which covers publishing tools but does not include analytics, social inbox access, or approval workflows.
If reporting becomes important, Standard is the next option at $510 per year. It includes two additional user seats that a solo publisher may not need, but it also adds analytics and inbox features.
Small marketing teams
A three-person team managing up to 15 accounts can use Standard for $50 per month or $510 per year with annual billing.
The plan includes analytics, social inbox management, and manager approval.
If the team needs bulk scheduling or client approvals, Premium is required. Its annual payment is $1,020, twice the annual Standard cost.
Agencies managing client accounts
Premium is the first plan that includes client management, client approval, bulk scheduling, and white-label reports.
It costs $1,020 per year with annual billing and includes 25 social accounts and six internal users.
Agencies with more than six employees can add users for $5 each per month. If the agency manages more than 25 social accounts, it can add accounts for $4 each per month or consider Ultimate.
Larger organisations
Ultimate costs $2,040 per year with annual billing. It includes 50 social accounts, unlimited users, unlimited client seats, Advanced White Label, enforced two-factor authentication, onboarding, and a dedicated account manager.
Organisations that need SSO, API access, or a custom setup should request an Enterprise quote.
Is SocialPilot worth the price?
SocialPilot can be a practical option for businesses that want social media publishing, analytics, inbox management, and team collaboration under one subscription.
Essentials is suitable for solo publishers who need straightforward scheduling. Standard is more useful for small teams that want analytics and internal approval. Premium is the first plan that provides the full agency workflow, including client approvals, bulk scheduling, and white-label reports. Ultimate is designed for larger teams that need more users and stronger account controls.
The main challenge is choosing a plan based on features rather than the starting price.
For example, a small team may find Standard affordable until it needs bulk scheduling or client approvals. Those requirements force an upgrade to Premium, even if the team does not need all 25 included social accounts or six user seats.
Before subscribing, check these requirements:
- Social account count: Count all the profiles your team needs to connect, including those you may add in the coming months.
- Internal users: Check how many people need individual logins and whether your plan includes enough seats.
- Client access: If clients need to review and approve posts, Premium is the starting point.
- Publishing volume: Confirm whether you need bulk scheduling and CSV uploads.
- Reporting: Check whether standard analytics and reports are sufficient or whether you need competitor and white-label reports.
- Billing commitment: Annual plans are paid upfront, and annual subscription payments are non-refundable under the published terms.
SocialPilot is most cost-effective when the bundled account and user allowances match your actual requirements. If a required feature is available only on a higher tier, compare the full annual cost before committing.
Which SocialPilot plan should you choose?
Use this table to match your team’s requirements with the most suitable subscription.
| Your situation | Recommended plan | Annual-billing monthly equivalent | Why it fits |
|---|---|---|---|
| Solo publisher managing up to 7 accounts | Essentials | $25.50 | Basic publishing tools for one user |
| Small team needing analytics and inbox management | Standard | $42.50 | Includes three users, analytics, inbox, and manager approval |
| Team needing bulk scheduling | Premium | $85 | Adds bulk scheduling and CSV uploads |
| Agency requiring client approvals | Premium | $85 | Includes client management and approval |
| Agency needing white-label reports | Premium | $85 | Includes custom and white-label reports |
| Large team needing unlimited users | Ultimate | $170 | Includes unlimited users and 50 accounts |
| Organisation requiring SSO or API access | Enterprise | Custom quote | Supports custom configurations |
The lowest-priced plan is not always the cheapest way to complete your workflow. If your team needs client approval or bulk scheduling, choose the plan that includes those features rather than relying on add-ons to solve a functionality gap.
Frequently asked questions about SocialPilot pricing
How much does SocialPilot cost per month?
SocialPilot’s monthly prices are $30 for Essentials, $50 for Standard, $100 for Premium, and $200 for Ultimate. With annual billing, the monthly equivalents are $25.50, $42.50, $85, and $170, respectively. Enterprise pricing is available through a custom quote.
Does SocialPilot charge per user?
No. SocialPilot uses bundled pricing. Essentials includes one user, Standard includes three, Premium includes six, and Ultimate includes unlimited users. Additional users cost $5 per month on Standard and Premium. Essentials does not offer an extra-user option.
How much does SocialPilot cost for a team of five?
A five-person team managing up to 15 social accounts can use Standard with two additional users. The monthly cost is $60: $50 for Standard and $10 for the extra seats. If the team needs client approvals or bulk scheduling, Premium costs $100 per month and includes six users.
How much does SocialPilot cost for a team of eight?
An eight-person team can use Standard with five additional users for $75 per month, provided it only needs Standard features. Premium with two additional users costs $110 per month and includes client approvals, bulk scheduling, and white-label reports.
Does SocialPilot offer annual billing?
Yes. Annual billing reduces the subscription price by 15% compared with paying monthly. Annual subscriptions are charged upfront.
How much do additional social accounts cost?
Additional social accounts cost $4 per account per month on the published plans. The charge applies to Essentials, Standard, Premium, and Ultimate.
Which SocialPilot plan includes client approvals?
Premium is the first plan that includes client management and client approval. Standard supports manager approval, but that is not the same as client sign-off.
Which SocialPilot plan includes bulk scheduling?
Bulk scheduling and CSV uploads start with Premium. They are not included in Essentials or Standard.
Does SocialPilot have a free plan?
The supplied pricing details list paid plans and Enterprise but do not specify a permanent free plan. Check SocialPilot’s current website for any available free access or trial offer before signing up.
How do SocialPilot AI credits work?
The published plan allowances are 500 credits for Essentials, 1,000 for Standard, 5,000 for Premium, and unlimited credits for Ultimate and Enterprise.
However, the pricing information does not explain how many credits each AI action uses, whether unused credits roll over, or whether credits are shared across users. Confirm these details with SocialPilot if AI usage is an important part of your decision.
Can I cancel SocialPilot at any time?
You can request cancellation at any time, but it takes effect at the end of the current billing cycle. Your paid access continues until that date.
Are SocialPilot annual subscriptions refundable?
SocialPilot’s terms state that annual subscription payments are non-refundable. Certain non-annual payment situations may qualify for a refund of the latest charge, subject to the conditions in its terms. Contact support to confirm eligibility.
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I am the author of this blog from Saandip Kumar Jha from Aitechtonic.com. Through this website, I give website blog AI & Tech News updates which I have learned and understood from my experience.
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