Agorapulse pricing starts at $79 per user per month with annual billing. However, the starting price only tells part of the story. As your team expands, the subscription can become significantly more expensive, particularly when you add users, connect more than the 10 included social profiles, or purchase optional features.
One detail that often catches buyers off guard is that Agorapulse charges separately for users and social profiles. Even if your subscription includes three users, you still receive only 10 social profiles for the entire account—not 10 profiles per person.
Your actual subscription cost therefore depends on two things: how many people need access and how many social accounts your team manages.
This guide explains Agorapulse’s plans, additional charges, team costs, and cancellation policies. It also highlights the pricing limitations worth checking before you commit to an annual subscription.
Key takeaways
- Agorapulse offers three self-service plans: Standard at $79, Professional at $119, and Advanced at $149 per user per month with annual billing. Custom pricing is available through its sales team.
- Every additional user costs the full per-user plan rate. Five users on Professional cost $7,140 per year before extra charges.
- Standard, Professional, and Advanced each include 10 social profiles shared across the entire account.
- Agorapulse advertises savings of up to 20% with annual billing, although the Advanced plan’s calculated saving is approximately 25.1%.
- Additional competitors, Advocacy, and Advanced Listening may require separate purchases, and their prices are not publicly listed.
- Removing a user or profile from your organisation does not automatically reduce the quantity you pay for. You must also update your subscription.
- The final cost can rise quickly when both your team size and connected profile count increase.
What do Agorapulse pricing plans cost?
Agorapulse offers four subscription options: three self-service plans with per-user pricing and one Custom plan with pricing provided by its sales team.
The following table shows the published rates for one user. These prices form the basis for calculating the cost of a larger team.
| Plan | Monthly price with annual billing | Monthly price with monthly billing | Annual cost for one user | Included profiles | Data retention |
|---|---|---|---|---|---|
| Standard | $79 | $99 | $948 | 10 shared | 6 months |
| Professional | $119 | $149 | $1,428 | 10 shared | 12 months |
| Advanced | $149 | $199 | $1,788 | 10 shared | 24 months |
| Custom | Quote-based | Quote-based | Quote-based | Unlimited | 24 months |
Pricing source: Agorapulse’s pricing page and help centre information on per-user pricing, checked on October 29, 2026. Annual rates are monthly equivalents of subscriptions billed upfront for 12 months.
Two rules have a major effect on the final bill:
- Every additional user is charged at the full rate of the selected plan.
- The 10 included social profiles are shared across the account, regardless of how many users you add.
For example, adding two users to a Professional subscription does not give you 30 social profiles. Your account still has 10 included profiles.
How much does Agorapulse cost with monthly billing?
Agorapulse offers lower monthly-equivalent prices when customers commit to an annual subscription. The difference can amount to hundreds of dollars per user each year.
Its pricing page advertises annual savings of up to 20%. However, comparing the published monthly and annual rates reveals that the Advanced plan provides a larger percentage saving.
| Plan | Annual saving per user | Saving compared with 12 monthly payments | How much more monthly billing costs |
|---|---|---|---|
| Standard | $240 | 20.2% | 25.3% |
| Professional | $360 | 20.1% | 25.2% |
| Advanced | $600 | 25.1% | 33.6% |
For Standard, the annual rate is $79 per month compared with $99 on monthly billing. Professional costs $119 instead of $149, while Advanced costs $149 instead of $199.
Advanced has the largest difference. Choosing annual billing saves $600 per user over 12 monthly payments. The dollar saving shown by Agorapulse is consistent with the published prices; it is the percentage description that is worth examining.
Remember that annual subscriptions are paid upfront. The monthly figures in the annual column are equivalent rates, not monthly instalments.
What does each Agorapulse plan include?
Each plan adds specific features, and some tools that teams may expect at the entry level are available only on higher tiers.
Standard ($79 per user/month): Essential tools for individual managers
Standard is designed for social media managers who handle most publishing and account management themselves.
Its features include:
- Unified content calendar
- Basic ROI reporting
- White-label reports
- AI writing assistant
- Mobile application
- Six months of data retention
The main limitation is the absence of internal team workflows. Internal approvals, assignments, and team performance reports require a higher subscription.
Standard can be a practical starting point for an individual social media manager or a small business that does not need a formal content approval process.
However, teams that need multiple people to review and approve posts before publishing should consider Professional.
Professional ($119 per user/month): Team collaboration and approval workflows
Professional adds several features that make Agorapulse more suitable for collaborative social media management.
These include:
- Link in Bio
- Product tagging
- Calendar notes
- Ad-comment monitoring and replies
- Assignments for comments, messages, and posts
- Team performance reports
- Simple approval workflows
- Live chat support
- Design-tool integration
- Twelve months of data retention
This is the first plan that supports internal approval workflows. Teams can assign work, manage conversations, and review content before it goes live.
The longer analytics history is also useful for businesses that need to review performance over a full year rather than relying on recent data alone.
Who should choose Professional?
Professional is a better fit for small marketing teams, agencies, and businesses where multiple people manage social accounts or where content needs internal sign-off.
If approvals, assignments, and team reporting are essential to your workflow, Standard may be too limited.
Advanced ($149 per user/month): More automation, reporting, and control
Advanced adds features for teams with more demanding publishing and reporting requirements.
Its additional capabilities include:
- Labels and saved replies
- Automated moderation rules
- Bulk actions
- Five shared content calendars
- Advanced reports
- Advertising reports
- ROI analysis
- Competitor benchmarking with six tracked competitors
- Bulk approval of posts
- CSV bulk scheduling for up to 200 posts
- Automation-tool integration
- Twenty-four months of data retention
The ability to schedule up to 200 posts through CSV bulk scheduling can be useful for agencies and larger marketing departments handling high publishing volumes.
Advanced also provides more detailed reporting and competitor tracking, making it more relevant to teams that need to analyse performance across several brands or accounts.
There is one feature allowance worth confirming before purchase. Although Advanced promotes automated moderation rules, the detailed plan information limits Standard, Professional, and Advanced to one free rule per profile with one trigger condition. Only Custom includes unlimited rules.
If automation is a major reason for choosing Advanced, ask Agorapulse to confirm the exact allowance in writing.
Who should choose Advanced?
Advanced is suitable for agencies and marketing teams that need bulk publishing, more detailed analytics, competitor benchmarking, and longer reporting history.
Custom: Enterprise-level features with quote-based pricing
Agorapulse’s Custom plan is designed for organisations that need more control over users, profiles, security, and approval processes.
It includes:
- Unlimited social profiles
- Single sign-on (SSO)
- Custom user roles
- Multi-step approval workflows
- Historical data import
- API access
- Sentiment filtering
- AI reply suggestions
- Dedicated Customer Success Manager
- Twenty-four months of data retention
Agorapulse does not publish a fixed price, minimum user count, or standard discount for Custom. Businesses must contact its sales team to discuss their requirements and receive a quote.
Custom is worth considering when your organisation needs unlimited profiles, more advanced permissions, or a structured approval process across multiple departments.
How do Agorapulse’s two pricing meters work?
Agorapulse calculates self-service subscription costs using two separate quantities: users and social profiles.
These limits increase independently. Adding team members does not increase your included profile allowance, and connecting more social accounts does not automatically provide additional user seats.
Understanding both charges is essential before estimating your annual budget.
Meter one: Number of users
Agorapulse charges the full plan rate for every paid user.
The following table shows the annual subscription cost at different team sizes. These totals exclude additional profile charges, optional add-ons, and taxes.
| Paid users | Standard | Professional | Advanced |
|---|---|---|---|
| 1 | $948 | $1,428 | $1,788 |
| 3 | $2,844 | $4,284 | $5,364 |
| 5 | $4,740 | $7,140 | $8,940 |
| 10 | $9,480 | $14,280 | $17,880 |
The calculation is straightforward:
Annual user cost = Monthly price per user × Number of users × 12
For example, five users on Professional cost:
$119 × 5 × 12 = $7,140 per year
This is before any extra profile charges or optional products.
Meter two: Number of social profiles
Each self-service plan includes 10 social profiles for the entire organisation. If you connect more than 10, additional profile charges apply.
Agorapulse’s pricing page displays extra-profile prices of $10 and $15 per month. However, the reviewed page information does not clearly establish which rate applies to annual and monthly billing.
For the calculations in this article, we use $10 per additional profile per month as an assumption. Confirm the applicable price with Agorapulse before purchasing.
Most connected accounts on major social networks count toward the profile allowance. This includes company pages and personal profiles.
However, some connections do not count toward the standard limit:
- Advertising accounts
- Analytics connections
- Third-party tool integrations
X profiles purchased through X Lite or X Plus are also excluded from the standard profile allowance. They are charged separately through their respective add-ons.
A real-world example: Three users managing 20 profiles
Consider a team of three using Professional and managing 20 social profiles.
The annual cost has two parts.
User charges:
$119 × 3 users × 12 months = $4,284
Additional profile charges:
10 extra profiles × $10 × 12 months = $1,200
Estimated annual total:
$4,284 + $1,200 = $5,484 per year
That works out to approximately $457 per month.
This is an illustrative calculation, not a confirmed Agorapulse quote. It assumes that additional profiles cost $10 each per month with annual billing.
The example shows why looking only at the per-user price can lead to an inaccurate budget. The profile charge adds another $1,200 to the annual subscription.
What else costs extra on Agorapulse?
Users and social profiles are not the only factors that can increase your subscription cost. Agorapulse also offers optional products, some of which have published prices while others require a sales conversation.
| Add-on | What it includes | Published price |
|---|---|---|
| X Lite | Scheduling and publishing for one X profile | $29 per profile/month |
| X Plus | Publishing, inbox, and reports for one X profile | $69 per profile/month |
| Advanced Listening | Broader brand and topic monitoring | Not published |
| Advocacy | 50 advocates and unlimited campaigns per add-on | Not published |
| Additional competitors | One extra tracked competitor per add-on | Not published |
There are several details to understand before adding these products to your budget.
X Lite and X Plus have separate charges
The X Lite and X Plus prices appear in Agorapulse’s help centre. The main pricing page directs buyers to contact the company rather than displaying these rates directly.
As a result, someone who checks only the pricing page may not see the full cost of using these features.
X Lite provides scheduling and publishing for one X profile. X Plus adds inbox and reporting capabilities.
Advanced Listening requires a quote
Advanced Listening provides broader monitoring for brands and topics, but Agorapulse does not publish a fixed price.
If social listening is important to your organisation, request a separate quote before treating it as part of your expected subscription cost.
Competitor tracking has limits
The number of competitors you can monitor depends on your plan:
- Standard: One tracked competitor
- Professional: One tracked competitor
- Advanced: Six tracked competitors
- Custom: Allowance depends on the agreement
Advanced’s competitor benchmarking feature does not mean you can track an unlimited number of competitors. Additional competitors may require separate purchases, and their prices are not publicly listed.
Advocacy is another separate purchase
Agorapulse Advocacy includes 50 advocates and unlimited campaigns per add-on. However, its public pricing information does not provide a fixed price.
Teams interested in employee advocacy should request details about the cost and terms before including it in their subscription budget.
Agorapulse renewal, cancellation, and refund rules
The total cost of Agorapulse depends on more than the subscription price. Billing commitments, renewal dates, and refund conditions can also affect how much you pay.
The following information is based on Agorapulse’s help centre and terms of service, last revised in September 2026.
What commitment do you make?
Your commitment depends on the subscription and billing method.
Only the organisation’s Owner can cancel a subscription. Custom and Manual plans require contacting the Customer Success Manager or support team.
| Subscription type | Commitment | How to cancel |
|---|---|---|
| Monthly plan | Month-to-month, with automatic renewal | Cancel at any time; the current paid month remains active |
| Annual plan | Twelve months, billed upfront | Cancel to stop the next renewal |
| Custom plan | As specified in the contract | Provide written notice at least 60 days before renewal |
Monthly subscriptions renew automatically, but you are committed only to the month already charged.
Annual plans require payment for the full 12-month term upfront. Cancelling stops the next renewal; it does not automatically remove the payment commitment for the current subscription period.
Agorapulse also sends an annual renewal reminder one week before the renewal date.
Custom subscriptions follow their contract terms. The stated requirement is written notice at least 60 days before renewal.
When can you get a refund?
Agorapulse’s refund conditions are more limited than the phrase “cancel anytime” might suggest.
Monthly subscriptions are non-refundable. If you cancel, access continues until the end of the billing period already paid for.
An annual self-service subscription may qualify for a partial refund if you cancel within 30 days of a renewal date. This provision does not apply to first-time purchases, and the specific refund amount is not stated.
The terms also provide for a pro-rata refund of prepaid fees if you terminate the agreement because of an Agorapulse breach that remains unresolved after written notice.
If a refund is important to your purchasing decision, review the applicable terms before committing to an annual plan.
Why can unused seats and profiles keep billing?
Removing a user or social profile from your organisation does not automatically reduce the quantity included in your paid subscription.
For example, if you purchase five user seats and later remove one team member, the subscription may continue billing for five seats unless you also reduce the purchased quantity in your subscription settings.
The same applies to profile slots.
There is another situation to watch for: removing an add-on that is still in use can create a usage overage. Checkout remains blocked until the subscription quantities match your actual usage.
On annual plans, removing an add-on generates a prorated credit toward the next payment rather than a cash refund.
Before removing a team member or disconnecting an account, check the subscription settings to make sure the paid quantity is updated as well.
Can Agorapulse change its prices?
Yes. Agorapulse’s terms require 30 calendar days’ written notice when plan prices or fees change.
During the notice period, you can cancel or change your subscription.
If you cancel and later reactivate your account, the previous price may no longer be available. Your new subscription will use the pricing in effect at the time of reactivation.
Who is Agorapulse best suited for?
Agorapulse’s two-part pricing structure affects different businesses in different ways. A solo manager with a handful of social accounts may find the pricing predictable, while a growing agency can face substantial costs as users and profiles increase.
Solo users managing up to 10 profiles
A single user on Standard pays $948 per year and receives 10 social profile slots.
For an individual social media manager, this may be sufficient if the included features cover their publishing and reporting needs.
Optional products such as X access and Advanced Listening can still increase the total.
Small teams managing a limited number of profiles
A team of three managing 10 profiles pays:
- Standard: $2,844 per year
- Professional: $4,284 per year
Professional is the more relevant option when the team needs approval workflows, assignments, and team performance reports.
This is where Agorapulse’s pricing structure can make sense: you can add people without purchasing more profiles, provided the team stays within the 10-profile allowance.
Agencies managing many social profiles
For agencies, profile count can become a significant part of the subscription cost.
Consider three users on Professional managing 25 profiles.
The user charges are $4,284 per year. The team also needs 15 additional profiles beyond the 10 included.
Assuming an additional profile costs $10 per month:
15 × $10 × 12 = $1,800
The estimated annual total becomes:
$4,284 + $1,800 = $6,084
As an agency adds more clients and social accounts, these extra charges can become a major expense.
Businesses expecting to manage a much larger profile portfolio should ask Agorapulse about Custom pricing, which includes unlimited profiles.
Larger teams with more complex requirements
A ten-person team pays $14,280 per year on Professional or $17,880 on Advanced before additional profile charges.
At this size, the subscription cost is only part of the decision. Larger organisations may also need SSO, custom roles, multi-step approval workflows, and API access—all features associated with Custom.
For these businesses, it is important to understand the contract terms, included allowances, and additional charges before signing.
Is Agorapulse worth the price?
Agorapulse can be a good fit for social media managers and teams that need a shared publishing calendar, collaboration tools, and reporting in one place.
Standard offers a clear starting point for individual users. Professional is more practical for teams that need assignments and approval workflows, while Advanced is better suited to organisations with more demanding reporting, moderation, and bulk-publishing requirements.
The main concern is how quickly costs can increase.
A team of five on Professional already pays $7,140 annually before additional profile charges. If that same team manages 20 profiles, the estimated total rises to $8,340 per year, assuming $10 per additional profile per month.
There are also optional features with no publicly listed prices. Advanced Listening, Advocacy, and additional competitor tracking can make it harder to calculate the complete cost without requesting a quote.
Before choosing a plan, check the following:
- Number of users: Count everyone who needs a login. Every additional user is charged at the full plan rate.
- Number of social profiles: The 10 included profiles are shared across the organisation, not allocated to each user.
- Approval requirements: Internal approvals and assignments start with Professional.
- Reporting needs: Data retention increases from six months on Standard to 24 months on Advanced.
- Optional features: Check whether you need X Lite, X Plus, Advanced Listening, Advocacy, or additional competitor tracking.
- Billing commitment: Annual subscriptions are paid upfront, and cancellation does not automatically create a refund.
Agorapulse is most straightforward to budget for when your team has a predictable number of users and stays within the included profile allowance. If both quantities are likely to grow, calculate the full annual cost rather than relying on the starting price.
Which Agorapulse plan should you choose?
The best plan depends on how your team works and how much reporting, collaboration, and publishing capacity you need.
| Your situation | Recommended plan | Annual-billing price per user/month | Why it fits |
|---|---|---|---|
| Individual social media manager | Standard | $79 | Core publishing and reporting tools |
| Small business without approval requirements | Standard | $79 | Suitable for a user managing up to 10 profiles |
| Team needing assignments and approvals | Professional | $119 | Adds team collaboration and approval workflows |
| Agency requiring team reports and a social inbox | Professional | $119 | More suitable for shared account management |
| Marketing team needing bulk scheduling | Advanced | $149 | Includes CSV scheduling and bulk approval |
| Organisation requiring advanced reporting | Advanced | $149 | Adds longer data retention and competitor benchmarking |
| Enterprise team needing SSO and custom roles | Custom | Quote-based | Offers more advanced controls and unlimited profiles |
Before selecting a plan, estimate both your user count and profile count. These are separate charges, and either one can change your annual budget.
Also confirm the extra-profile rate and any optional feature prices directly with Agorapulse. The published information does not clearly resolve every add-on charge.
Frequently asked questions about Agorapulse pricing
How much does Agorapulse cost per month?
With annual billing, Agorapulse costs $79 per user per month for Standard, $119 for Professional, and $149 for Advanced. Monthly billing costs $99, $149, and $199 per user, respectively. Custom pricing is available through the sales team.
Does Agorapulse charge per user?
Yes. Each additional user is charged at the full per-user rate of the selected plan. For example, five users on Professional cost $595 per month with annual billing, or $7,140 per year.
How many social profiles are included in Agorapulse?
Standard, Professional, and Advanced each include 10 social profiles shared across the entire organisation. The allowance does not increase with the number of users. Custom includes unlimited profiles.
How much does Agorapulse cost for a team of five?
With annual billing, five users cost:
- Standard: $4,740 per year
- Professional: $7,140 per year
- Advanced: $8,940 per year
These figures exclude additional profile charges, optional products, and taxes.
Does Agorapulse offer a free trial?
Yes. Agorapulse offers a 15-day trial that starts with Advanced. An optional 15-day extension is available within 90 days of starting the trial.
The trial begins with one user seat, but additional team members can be invited at no extra cost during the trial. It includes up to 10 profiles and six tracked competitors.
Do X profiles count toward the 10-profile limit?
No. X profiles covered by X Lite or X Plus are excluded from the standard social profile allowance. They are billed separately through their respective add-ons.
Which payment methods does Agorapulse accept?
Agorapulse accepts Visa, Mastercard, American Express, and PayPal.
Bank transfers are available under specific conditions:
- Advanced annual plan with at least two users and an annual contract value of at least $3,576
- Custom annual plan worth at least $6,000
What happens if an Agorapulse payment fails?
Agorapulse retries the payment on days 2, 5, 8, and 12. If the invoice remains unpaid after the 12th day, the subscription is cancelled.
Can you renew an Agorapulse subscription early to lock in the current price?
No. Agorapulse does not support early renewals or prepayments. The next invoice is generated at the beginning of the next billing period.
Can I reduce my Agorapulse bill by removing a user?
Removing a user from your organisation does not automatically reduce the number of paid seats. You must also update the purchased quantity in your subscription settings. The same rule applies to social profile slots.
Is Agorapulse suitable for agencies?
Agorapulse can work well for agencies that need collaboration, approvals, reporting, and social publishing tools. However, agencies should calculate both user and profile charges. Managing many clients can increase the subscription cost significantly, particularly when the account exceeds the 10 included profiles.
Does Agorapulse offer unlimited social profiles?
The three self-service plans include 10 shared profiles. The Custom plan includes unlimited profiles, but its price is available only through a sales quote.
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I am the author of this blog from Saandip Kumar Jha from Aitechtonic.com. Through this website, I give website blog AI & Tech News updates which I have learned and understood from my experience.
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