Metricool Pricing 2026: Plans, Costs, and What You Actually Pay

Metricool pricing is based on the number of brands you manage, not the number of people on your team. Paid plans start at $20 per month with annual billing for up to five brands. The highest published tier costs $159 per month for up to 50 brands. There is also a permanent free plan for one brand, so you can start using Metricool without paying or committing to a trial period.

The per-brand pricing model is one of the most important things to understand before choosing a plan. A solo freelancer and a ten-person agency pay the same base subscription price if they manage the same number of brands. However, there is an important catch: team collaboration is available only on the Advanced plan.

That means even a small two-person team managing just one or two brands must upgrade from Starter to Advanced to give both people access.

This guide breaks down every Metricool plan, its monthly and annual costs in USD and EUR, the actual subscription cost for teams of three and five, and the add-ons that can increase your bill. It also explains which plan makes sense for different types of users and agencies.

Metricool pricing: Key takeaways

• Permanent free plan: Manage one brand, schedule 20 posts per month, track five competitors, and access 30 days of analytics history.
• Starter pricing: Starts at $20 per month with annual billing or $25 with monthly billing for up to five brands.
• Two Starter tiers: The five-brand plan costs $20 per month annually, while the 10-brand plan costs $36.
• Advanced pricing: Starts at $53 per month annually for 15 brands. It includes unlimited team members, client management, approval workflows, and API access.
• No per-user charges on Advanced: Teams of three and five pay the same subscription price, provided they use the same brand tier.
• Team access starts at Advanced: Starter does not include additional team members, even if you manage only a few brands.
• X/Twitter costs extra: Each connected X account costs an additional $10 per month.
• Advanced Analytics is an add-on: It starts at $12 per month on Starter. Advanced includes it for the first 15 days, after which it starts at $36 per month.
• Highest published plan: Advanced costs $159 per month with annual billing for up to 50 brands. Agencies needing more capacity or white labelling can request Custom pricing.

Metricool plans and pricing at a glance

Metricool offers four plan families: Free, Starter, Advanced, and Custom.

Starter and Advanced each have several brand-count options. This is why Metricool advertises prices such as “From $20/month” and “From $53/month” rather than showing one price for each plan.

The following table summarises the published USD rates.

Plan	Annual billing (monthly equivalent)	Monthly billing	Brand limit	Users	Main limits and features
Free	$0	$0	1	1, no team members	20 scheduled posts/month, 5 competitors, 30-day analytics history, 5 AI credits/brand/month
Starter – 5 brands	$20	$25	Up to 5	1, no team members	Unlimited publishing under fair use, 100 competitors, unlimited analytics history, 20 AI credits/brand/month
Starter – 10 brands	$36	$45	Up to 10	1, no team members	Same Starter features
Advanced – 15 brands	$53	$67	Up to 15	Unlimited team members	Approval workflows, role management, Data Studio connector, API access, 35 AI credits/brand/month
Advanced – 25 brands	$85	$107	Up to 25	Unlimited team members	Same Advanced features
Advanced – 50 brands	$159	$210	Up to 50	Unlimited team members	Same Advanced features
Custom	Contact sales	Contact sales	Custom	Unlimited team members	White label, dedicated account manager, custom AI credits

Source: Metricool’s published pricing information, checked on October 29, 2026. Prices exclude applicable VAT, which is calculated before checkout.

Metricool pricing in euros

Metricool also publishes separate EUR prices. These are its listed rates, not direct conversions of the USD prices.

Plan	Annual billing (monthly equivalent)	Monthly billing
Starter – 5 brands	€16	€20
Starter – 10 brands	€29	€37
Advanced – 15 brands	€43	€54
Advanced – 25 brands	€69	€87
Advanced – 50 brands	€130	€172

How much do you save with annual billing?

Metricool advertises savings of up to 24% when you pay annually. The exact discount varies by plan.

For example:

• Starter for five brands costs $20 per month annually, compared with $25 monthly. That’s a 20% saving.
• Advanced for 50 brands costs $159 per month annually, compared with $210 monthly. That’s approximately 24% less.

One billing detail is easy to overlook: the annual prices shown as monthly equivalents are not monthly instalments. You pay for the full year upfront.

For example, the Advanced 15-brand plan is advertised at $53 per month with annual billing. The actual annual payment is $636.

Plan	Monthly billing for 12 months	Annual payment	Annual saving
Starter – 5 brands	$300	$240	$60
Starter – 10 brands	$540	$432	$108
Advanced – 15 brands	$804	$636	$168
Advanced – 25 brands	$1,284	$1,020	$264
Advanced – 50 brands	$2,520	$1,908	$612

These totals are calculated from Metricool’s published monthly rates. Annual subscriptions are charged upfront, even though the pricing page displays a monthly equivalent.

What does each Metricool plan include?

The four plan options serve different needs. Free is suitable for light personal use, Starter is designed for individual operators, Advanced adds team collaboration, and Custom is intended for larger agencies and businesses.

Free: $0 per month

Metricool’s Free plan is a permanent subscription, not a limited-time trial.

It allows you to manage one brand and includes:

• 20 scheduled posts per month
• One connection per social network, with LinkedIn and X/Twitter excluded
• Analytics history for 30 days
• Tracking for five competitor profiles
• Five AI assistant credits per brand per month
• Limited access to Metricool’s MCP

The biggest restriction is the monthly publishing allowance. Twenty scheduled posts may be enough for someone who publishes occasionally, but it can become limiting for businesses posting several times a week.

The 30-day analytics window is another constraint. You cannot use the Free plan to review performance over longer periods or make meaningful month-over-month comparisons.

Free also excludes several features that businesses and agencies may need:

• Team members
• Post approval system
• Automated reports
• Data Studio connector
• Unlimited analytics history
• Flows
• Smartlinks

The plan works well for a solo creator testing Metricool’s publishing calendar or a small business managing a single brand with modest posting requirements.

It is not suitable for a team that needs multiple logins or a client review process before publishing.

Starter: From $20 per month with annual billing

Starter is the entry-level paid plan. Its main advantage over Free is the removal of the monthly publishing ceiling.

Metricool describes Starter publishing as unlimited, subject to its fair use policy.

The plan also includes:

• Unlimited analytics history
• Up to 100 tracked competitors
• PDF and PowerPoint reports
• Automated monthly report delivery
• Flows
• Smartlinks for multiple link-in-bio pages
• Google Drive integration
• Canva integration
• 20 AI credits per brand per month

Starter is available in two brand tiers:

Starter tier	Annual billing	Monthly billing	Brand allowance
Starter – 5 brands	$20/month	$25/month	Up to 5
Starter – 10 brands	$36/month	$45/month	Up to 10

The main limitation is collaboration. Starter does not include team members, so it is designed for one person managing the connected brands.

This is important for freelancers and businesses that work with clients. Even if you manage only one brand, a second person cannot simply be added as another user. You need to move to Advanced.

Starter also has two paid extras worth considering:

• Advanced Analytics: Starts at €10/$12 per month.
• X/Twitter connection: Costs $10 per month for each connected account.

Campaign Dashboards and Metricool Studio are also available, but their availability is limited on this tier.

Who should choose Starter?

Starter is a good option for solo marketers, freelancers, and small businesses that manage up to 10 brands and need more publishing capacity than the Free plan allows.

It is particularly useful if you want unlimited publishing and longer analytics history but do not need multiple team logins or approval workflows.

Advanced: From $53 per month with annual billing

Advanced is where Metricool becomes a team-oriented platform.

Unlike Free and Starter, Advanced includes unlimited team members. It also adds client management, role management, and post approval workflows.

Its features include:

• Unlimited team members
• Client management
• Role management
• Post approval system
• Complete X/Twitter analytics
• Customisable report templates
• Looker Studio (Data Studio) connector
• API access
• Zapier and Make.com integrations
• Post library
• Content repurposing across brands
• Hashtag search
• 35 AI credits per brand per month

Advanced is available in three brand tiers:

Advanced tier	Annual billing	Monthly billing	Brand allowance
Advanced – 15 brands	$53/month	$67/month	Up to 15
Advanced – 25 brands	$85/month	$107/month	Up to 25
Advanced – 50 brands	$159/month	$210/month	Up to 50

The biggest benefit is that you can invite additional team members without paying a separate user fee.

This makes Advanced attractive to agencies and marketing departments where several people need access to the same accounts.

There is one important detail about Advanced Analytics. The feature is included for the first 15 days. After that, it becomes a paid add-on starting at €30/$36 per month.

If you are upgrading mainly for advanced reporting, include this recurring cost in your budget rather than assuming it remains free.

Who should choose Advanced?

Advanced is the right option for agencies, marketing teams, and businesses that need multiple logins, client management, approval workflows, and more extensive reporting or integrations.

It is also the only practical choice for teams that need more than one person to manage their Metricool account, regardless of how many brands they handle.

Custom: Contact sales

Custom is designed for agencies and larger businesses that need more capacity or want to use Metricool under their own branding.

It includes everything in Advanced, along with:

• A custom number of brands
• Up to 50 more connections per network than Advanced allows
• White labelling
• Dedicated account management
• Custom AI assistant credits
• Metricool integration with your own business systems

Metricool does not publish a fixed Custom price. The final amount depends on your requirements and must be discussed with its sales team.

Custom is worth considering if you manage more than 50 brands, need additional connections, or want to offer the platform under your own brand.

How much does Metricool cost for a team of three or five?

Metricool’s pricing works differently from tools that charge for every user. On Advanced, the number of people on your team does not change the subscription price.

The cost depends on the number of brands you manage and the plan tier you select.

However, there is an important restriction: Starter does not include team members. Any team needing more than one login must upgrade to Advanced.

This means a two-person team managing one brand still needs the Advanced plan.

Metricool pricing for a team of three

A three-person team cannot use Starter because it does not include team members.

The entry point is Advanced with a 15-brand allowance.

Billing method	Plan	Published monthly rate	Annual payment	Effective monthly cost
Annual	Advanced – 15 brands	$53	$636	$53
Monthly	Advanced – 15 brands	$67	$804	$67

The annual payment of $636 and monthly-billing total of $804 are calculated from Metricool’s published monthly rates.

Choosing annual billing saves $168 over 12 monthly payments.

Metricool pricing for a team of five

The price is exactly the same for a team of five.

Advanced includes unlimited team members, so adding two more people does not increase the subscription cost.

Billing method	Plan	Published monthly rate	Annual payment	Effective monthly cost	Cost per person
Annual	Advanced – 15 brands	$53	$636	$53	$10.60
Monthly	Advanced – 15 brands	$67	$804	$67	$13.40

The per-person figures are calculated by dividing the subscription price by the number of team members. They are not charges imposed by Metricool.

For example, five people on the annual plan work out to $10.60 per person per month. Adding a sixth person does not increase the bill.

This is a genuine advantage for agencies and marketing departments with several employees managing the same group of brands.

What actually increases the Metricool bill?

Although Metricool does not charge per user on Advanced, several other factors can raise the subscription cost.

1. Brand count

Moving from 15 to 25 brands increases the annual-billing monthly equivalent from $53 to $85—a difference of $32 per month.

Moving from 25 to 50 brands adds another $74 per month.

2. X/Twitter connections

Each connected X account costs an additional $10 per month.

Five connected X accounts add $50 per month, which is almost as much as the base Advanced plan for 15 brands.

3. Advanced Analytics

Advanced Analytics is included for the first 15 days on Advanced. After that, the add-on starts at $36 per month.

Example: A five-person agency with 15 brands and five X accounts

Consider an agency with five employees managing 15 brands. It uses Advanced with five connected X accounts.

Cost component	Monthly cost
Advanced – 15 brands	$53
Five X connections	$50
Total before VAT	$103

The estimated total is $103 per month on annual billing, before VAT and any other optional add-ons.

The X connections account for nearly half the monthly cost. This is why agencies that rely heavily on X should calculate the additional connection fees before selecting a plan.

What are Metricool’s hidden costs and pricing limits?

Metricool publishes most of its main prices clearly, so there are relatively few unexpected charges. However, some important restrictions and add-ons are easy to miss when comparing the headline subscription rates.

1. X/Twitter connections cost extra

Starter and Advanced require a paid add-on to connect X/Twitter.

The published price is $10 per month for each connected account.

For example:

Connected X accounts	Additional monthly cost
1	$10
2	$20
3	$30
5	$50
10	$100

This is one of the biggest variable costs for businesses that manage several X accounts.

Advanced includes complete X/Twitter analytics, but the connection itself is still charged separately.

2. Advanced Analytics becomes a paid add-on

Advanced Analytics starts at:

• Starter: €10/$12 per month
• Advanced: €30/$36 per month after the initial 15-day inclusion period

The “from” pricing suggests that the final cost may vary with usage. Metricool does not publish the full pricing scale in the source information, so confirm the applicable rate before subscribing.

3. VAT is not included in the displayed price

Metricool states that its published prices exclude applicable VAT.

The final tax amount is calculated before you sign up. For customers who are required to pay VAT, the amount charged will therefore be higher than the headline subscription price.

4. Team access is unavailable below Advanced

This is a feature restriction rather than an additional fee, but it can have a major effect on your budget.

Starter does not include team members. A two-person team managing a single brand must therefore pay for Advanced, starting at $53 per month with annual billing.

That is a significant jump from the $20 Starter price.

5. Brand tiers have fixed boundaries

Metricool’s brand allowances increase in steps rather than scaling gradually.

For example, the Advanced plan includes options for 15, 25, and 50 brands.

If you manage 16 brands, you need the 25-brand tier. You pay the same $85 monthly equivalent as a business using all 25 available slots.

The same issue applies between other tier boundaries. Some businesses may end up paying for capacity they do not use.

6. Annual subscriptions are paid upfront

The advertised annual rates are monthly equivalents, not monthly instalments.

For example, the 15-brand Advanced plan costs $636 upfront for the year.

Metricool allows customers to cancel at any time, with paid access continuing until the end of the billing period. Downgrades take effect at the end of the current billing period.

However, cancelling an annual plan does not change the fact that the annual payment has already been made.

What is not an extra charge?

Metricool does not charge separately for each user on Advanced or Custom. This is an important difference from per-seat subscription models.

Once you have selected the right Advanced brand tier, you can add team members without increasing the base subscription price.

Is Metricool free?

Yes. Metricool offers a permanent Free plan rather than a time-limited trial.

The Free plan includes:

• One brand
• One connection per network, excluding LinkedIn and X/Twitter
• 20 scheduled posts per month
• Five competitor profiles
• 30 days of analytics history
• Five AI assistant credits per brand per month
• Limited access to Metricool’s MCP

For someone managing one social media brand, this can be enough to plan and publish a modest amount of content without paying for a subscription.

What does the free plan not include?

The Free plan excludes:

• Team members
• Post approval system
• Automated reports
• Data Studio connector
• Unlimited analytics history
• Flows
• Smartlinks

These restrictions make it less suitable for businesses that need client approvals, regular reporting, or multiple people working on the same account.

Does Metricool offer a free trial of its paid plans?

Metricool’s pricing page does not advertise a separate trial for Starter or Advanced.

Because the Free plan is permanent and upgrades are prorated, the practical approach is to start with Free and upgrade when you reach a limit.

If you specifically want to test Starter or Advanced before paying, contact Metricool to confirm whether a paid-plan trial is available.

When should you upgrade from Free?

There are three common reasons to move to a paid plan.

You need to publish more than 20 posts per month. This is usually the first restriction users encounter. Starter removes the monthly publishing ceiling, subject to fair use.

You need longer analytics history. Free stores analytics for 30 days. Starter provides unlimited analytics history, making it more useful for reviewing performance over time.

You need another person to access the account. This is the biggest jump. Starter does not include team members, so a second login requires Advanced.

Is Metricool worth the price?

Metricool can offer strong value, particularly for agencies and marketing teams managing several brands.

Its pricing model makes the most sense when you need multiple people to work on the same accounts. At $53 per month with annual billing, the 15-brand Advanced plan includes unlimited team members. That works out to approximately $3.53 per brand per month, with no additional user fees.

Starter is also attractive for solo operators. At $20 per month annually, you can manage up to five brands with unlimited publishing under fair use and unlimited analytics history.

However, Metricool is not equally economical for every business.

It can become expensive if you manage many X accounts because each connection costs an additional $10 per month. A business with five X accounts adds $50 to its monthly bill before considering other extras.

It can also be poor value for a small team with only one brand. A two-person business must pay $53 per month for Advanced, even if it does not need the extra brand capacity or advanced team features.

Before purchasing, check these four things:

1. Brand requirements: Estimate how many brands you will manage over the next 12 months, not just how many you have today.
2. Team access: Decide whether more than one person needs a login. If so, budget for Advanced.
3. X/Twitter connections: Count every X account you need to connect and add $10 per account per month.
4. Advanced Analytics: Check whether you need the paid add-on after the initial 15-day inclusion period.

Metricool is particularly attractive when you manage many brands, need several team members, and have relatively few X connections. If your requirements are different, calculate the complete subscription cost rather than relying on the starting price.

Which Metricool plan should you choose?

The right plan depends on how many brands you manage, whether you work alone, and which publishing and reporting features you need.

Your situation	Recommended plan	Annual-billing price	Why it fits
One brand, light publishing, solo user	Free	$0	20 scheduled posts/month and 30 days of analytics
One to five brands, solo user, frequent publishing	Starter – 5 brands	$20/month	Removes the Free plan’s publishing ceiling
Six to ten brands, solo user	Starter – 10 brands	$36/month	Covers up to 10 brands without paying for team features
Any team of two or more	Advanced – 15 brands	$53/month	Includes unlimited team members and approval workflows
16 to 25 brands with a team	Advanced – 25 brands	$85/month	Provides the next available brand tier
More than 50 brands or white-label requirements	Custom	Contact sales	Offers custom capacity and white labelling

Two questions make the decision easier.

Does more than one person need a login? If yes, you need Advanced regardless of your brand count.

How many brands will you manage over the next year? Choose the tier that covers your expected workload. Moving into a higher brand tier can create a noticeable price jump, so it is worth planning ahead.

Remember to calculate X/Twitter connection costs separately. At $10 per connected account per month, this can be one of the largest variable expenses on your final invoice.

Frequently asked questions about Metricool pricing

How much does Metricool cost per month?

Metricool’s paid plans start at $20 per month with annual billing, or $25 with monthly billing, for up to five brands on Starter. The highest published tier costs $159 per month annually for up to 50 brands on Advanced. Prices exclude applicable VAT.

Does Metricool have a free plan?

Yes. Metricool offers a permanent Free plan for one brand. It includes 20 scheduled posts per month, five competitor profiles, and 30 days of analytics history. LinkedIn and X/Twitter are excluded from the free connection allowance.

Does Metricool offer a free trial?

Metricool’s pricing page does not advertise a separate trial for its paid plans. Users can start with the permanent Free plan and upgrade when they need more publishing capacity, longer analytics history, or additional features.

Does Metricool charge per user?

No. Advanced and Custom include unlimited team members without additional per-user fees. Free and Starter do not include team members, so any team needing multiple logins must upgrade to Advanced.

How much does Metricool cost for a team of five?

A five-person team pays the same base subscription price as a three-person team. The Advanced plan for up to 15 brands costs $53 per month with annual billing, or $67 with monthly billing. The annual payment is $636.

Why does Metricool charge extra for X/Twitter?

Metricool treats X/Twitter connections as a paid add-on. Each connected account costs $10 per month on Starter and Advanced. Although Advanced includes X/Twitter analytics, the account connection itself is billed separately.

Does Metricool offer annual billing?

Yes. Metricool advertises annual savings of up to 24% compared with monthly billing. Annual subscriptions are paid upfront, even though the pricing page displays a monthly equivalent.

Is Metricool worth the price?

Metricool can be good value for multi-brand teams because Advanced includes unlimited team members without per-seat charges. However, small teams with only one brand may find the Advanced starting price high, and businesses managing several X accounts should account for the additional connection fees.

What are the best alternatives to Metricool?

The best alternative depends on your workflow. When comparing tools, look at how each one charges for brands, social accounts, workspaces, and users. Also compare publishing limits, approval workflows, analytics, and AI allowances. A low starting price does not necessarily mean a lower total cost for your team.

Read Also:

• Planable Pricing
• Agorapulse Pricing
• Later Pricing