Need to understand all the most popular social media terms? We’ve got you covered! Check out our glossary below and stay in the know on all things social.
Also need to spend less time planning and managing your social content? AiTechtonic has all the tools you need — try them out for free!
1437 (I Love You Forever)
The number “1437” is commonly used as a numeric representation of the phrase “I Love You Forever.”
#XYZBCA
#XYZBCA is a popular hashtag on TikTok that people use to gain more views.
@
@ Me (At Me)
When someone says “@ me” on social media or in an online discussion, they are inviting someone to respond directly to them or to include them in the conversation.
A
A/B Testing
A/B testing is a method of comparing two versions of a web page, app, or marketing campaign to determine which one performs better.
Access Group
Access groups is a feature found in the Later app that allows you to assign privileges and permission to specific users and groups to access resources, such as files, folders, and data.
Accountant
“Accountant” is a discreet way to dodge questions about one’s profession and is usually used as slang for “sex work.”
Aesthetic
The term “aesthetic” refers to the intentional design and presentation of visual elements that shape the overall look and feel of your social media presence.
Affiliate Marketing
Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for promoting their brand and generating customers, leads, or sales.
AI (Artificial Intelligence)
AI stands for Artificial Intelligence, which refers to the development of computer systems that can perform tasks that would normally require human intelligence.
Algorithm
An algorithm is a set of rules and calculations used by social media platforms to determine what content to show to users and in what order.
Algospeak
A way that creators can avoid getting their content flagged, often by misspelling or replacing letters in a word.
Alt Text
Alt text, short for “alternative text,” is a textual description provided for images and videos for the purpose of enhancing accessibility for individuals who use visual assistive technologies.
Altered My Brain Chemistry
“Altered My Brain Chemistry” is used figuratively on social media to refer to a moment or event that was so impactful it changed your thoughts, perspective, or outlook.
AMA (Ask Me Anything)
AMA stands for “Ask Me Anything.” It’s a way for someone with a particular area of expertise or experience to call for questions from their community, and they answer as many questions as possible.
AMOS (Add Me On Snapchat)
AMOS is an acronym commonly used on social media platforms like Instagram or TikTok. AMOS stands for “Add Me On Snapchat,” and it is an invitation or request for other users to add the person on Snapchat.
API (Application Programming Interface)
APIs are a set of protocols and tools in apps that specify how software components should interact with each other, making it easier for developers to integrate different systems and create new applications.
Archiving
Archiving on social media refers to the process of preserving and storing content, typically posts or stories, in a hidden or private location within a user’s account.
Ate
“She ate,” “he ate,” or “they ate” is a slang phrase used to express admiration and praise for someone who has done a great job at something.
ATP (Answer the Phone)
ATP stands for “Answer the Phone” and is a playful acronym someone might use to jokingly or casually request that someone answer their phone immediately when it rings.
B
B2B (Business-to-Business)
B2B stands for “business-to-business,” and refers to commercial transactions between two businesses rather than between a business and a consumer (B2C).
B2C (Business-to-Consumer)
B2C stands for “Business-to-Consumer.” It refers to transactions or relationships where a business sells products or services directly to individual consumers.
Banger
“Banger” is a slang term often used in music to describe a song that is catchy and exciting.
Beacons.ai
Beacons.ai is an AI-powered link aggregator, link in bio, and social media marketing tool.
Beige Flag
“Beige flags” is a trend on TikTok where users share videos about their partners’ so-called beige flags—those quirky traits that aren’t necessarily good or bad, but still make you pause and think.
BeReal
BeReal is a social platform that encourages users to post in real-time, rather than editing content. Every day at a different time, BeReal sends a notification to all users to shoot and post a photo in 2 minutes.
Bestie
“Bestie” is a slang term derived from the word “best,” and it is used informally to refer to a person’s best friend. Essentially, a “bestie” is someone’s closest and most trusted friend.
Bet
“Bet” is a slang term used when you’re in agreement with someone or something.
BFR (Be For Real)
“BFR” is an acronym commonly used on social media to express disbelief, sarcasm, or outrage towards a particular statement or situation.
Big Yikes
“Big Yikes” is a phrase or expression of disapproval used on social media and in day-to-day conversations.
Binge-watching
Binge-watching refers to consuming multiple episodes of a television show, YouTube videos, or entertainment content in one continuous sitting or over a short period of time.
Bio
A bio, short for “biography,” on social media refers to a brief description or summary of yourself, your interests, or your brand that appears on your profile.
Blue Checkmark
Also known as the “verified badge,” the blue checkmark is a symbol used by various social media platforms to indicate that a particular account has been verified as authentic or legitimate by the platform.
Boy Math
“Boy math” is a trending internet phenomenon used to joke about male logic. The trend emerged from “girl math,” which humorously justifies women’s extravagant spending habits.
Boyfriend Effect
The Boyfriend Effect refers to a TikTok trend that shows what people looked like before they got into a relationship versus how they look after getting into a relationship.
Brand Advocate
A brand advocate is a person who actively supports and promotes a particular brand or product on social media or through word-of-mouth.
Brand Ambassador
A brand ambassador is an individual who is hired or chosen by a company or organization to represent and promote its brand positively.
Brand Authenticity
Brand authenticity refers to the degree to which a brand is perceived as being genuine, sincere, and trustworthy by its customers and stakeholders.
Brand Partnership
A brand partnership is a collaboration between two or more brands with the goal of achieving a mutually beneficial outcome.
Brand Style Guide
A brand style guide, also known as a brand guide or brand book, is a document that outlines the visual and stylistic elements of a brand.
C
Camp
On social media, the term “camp” can refer to a particular aesthetic or style characterized by being deliberately exaggerated, theatrical, ironic, and often kitschy/over-the-top.
Campsite.bio
Campsite.bio is a free link in bio tool for social media platforms like Instagram and TikTok.
Cap
“Cap” is a slang term that originated in the United States and is commonly used in African American Vernacular English (AAVE). It means to lie or to make a false statement.
CapCut
CapCut is an AI-powered creative platform that helps users edit videos and image designs. CapCut is known for its viral video templates on TikTok.
Carousel Ads
Carousel ads are a type of advertising format used on social media. It allows advertisers to showcase multiple images or videos within a single ad unit, creating swipeable or scrollable content for viewers.
Caught in 4K
“Caught in 4K” is a slang term that refers to someone being caught doing something wrong or incriminating on camera, typically on a high-quality camera with 4K resolution.
CEO
Calling someone the “CEO” of something means they are the absolute best at that thing.
Chatbot
A chatbot is a computer program designed to simulate conversation with human users, especially over the internet.
Cheugy
“Cheugy” is a slang term used to describe something or someone who is outdated, trying too hard to be trendy, or lacking in style and originality.
Chronically Online
The term “chronically online” describes those who spend a significant amount of time online, often disconnected from offline social norms.
Clapback
A “clapback” is a sharp, often sassy, and witty response to criticism or a negative comment.
Clickbait
Clickbait is a type of online content that uses sensational or misleading headlines, images, or descriptions to attract clicks and generate traffic.
Clout
“Clout” refers to a person’s influence, reputation, or popularity, especially in online spaces.
Coded
Coded is a social media slang term used to refer to someone or something that exhibits stereotypical or recognizable traits.
Community Manager
A community manager plays a crucial role in managing and engaging with an organization’s online community across various social media platforms.
Content Calendar
A content calendar is a schedule that outlines the specific dates and times when you will publish content on your social media platforms.
Content Creator
A content creator creates and produces content for the internet or other platforms. They can be writers, bloggers, vloggers, podcasters, social media influencers, and more.
Content Curation
Content curation is the process of finding, selecting, and organizing existing content from various sources and presenting it in a meaningful way to a specific audience.
Content Marketing
Content marketing is a strategic approach to creating and sharing content with the purpose of attracting or retaining a specific audience and driving profitable action.
Conversion
Conversion refers to the process of turning a social media user into a customer by encouraging them to take a specific action.
Cottagecore
“Cottagecore” is a popular aesthetic and lifestyle trend that romanticizes a simple and idyllic rural life, inspired by traditional cottages and nature.
CPC (Cost-Per-Click)
Cost per click (CPC) is a metric used in social media advertising and digital marketing to represent the amount an advertiser pays for each click on their advertisement.
Creator Economy
The creator economy refers to the economic system that supports and rewards people who create original content for the internet or other platforms.
Creator Marketplace
A creator marketplace refers to a centralized platform where content creators can connect with brands for collaborations.
Cringe
“Cringe” is a term used to describe a strong feeling of discomfort, embarrassment, or awkwardness in response to someone’s behavior, words, or actions.
Crispy Rs
Crispy Rs is a social media term that refers to a speech pattern where people emphasize the R sound in words.
Cross-posting
Cross-posting is the act of sharing the same post, message, or content across multiple social media platforms or online communities.
CTA (Call to Action)
A CTA, or call to action, is a statement or phrase designed to prompt an immediate response or action from the audience.
CTR (Click-Through Rate)
CTR stands for Click-Through Rate, a metric measuring how many users click on a particular link compared to how many times it was displayed.
Customer Reviews
Customer reviews are evaluations and feedback provided by individuals about a product, service, or brand, often shared online for other potential customers to see.
D
Dark Social
Dark social refers to social sharing that happens through private channels like messaging apps and emails, making it hard to track using standard analytics tools.
DC (Dance Credit)
On TikTok, “dance credit” means acknowledging the original creator of a dance routine when performing or recreating it in your own video.
Dead (or “I’m Dead”)
“I’m dead” is a slang phrase used to express a strong emotional reaction, usually to something funny, shocking, or absurd.
Ded
“Ded” is an internet slang variation of “dead,” often used humorously in online conversations.
Deinfluencing
Deinfluencing is a social media trend where influencers advise their followers on what products not to buy, often countering traditional promotion.
Delulu
“Delulu” is short for “delusional” and is used to describe someone who believes in unrealistic or overly idealistic ideas, especially on social media.
Demographics
Demographics refer to the characteristics and traits — like age, gender, and location — of a brand’s or individual’s social media audience.
DM (Direct Message)
A DM, or direct message, is a private message exchanged between users on a social media platform.
Doing It For The Gram
This phrase means doing something mainly to post about it on Instagram, rather than for personal enjoyment.
Doomscrolling
Doomscrolling describes the act of endlessly scrolling through negative or distressing news or social media content.
Double Tap
On Instagram and similar platforms, a “double tap” is the action of tapping twice on a post to “like” it.
Doxxing
Doxxing refers to the act of publicly revealing someone’s private information online without their permission, often with malicious intent.
Drag & Drop
In Later (a social media tool), the Drag & Drop feature lets users easily schedule content by dragging posts onto a calendar.
Duet
On TikTok, a duet allows users to create a split-screen video alongside another user’s original video.
E
Earned Media Value (EMV)
Earned Media Value (EMV) is a marketing metric that estimates the monetary value of the exposure a brand gets through unpaid media mentions.
Engagement Rate
Engagement rate measures how actively users interact with a piece of content, such as liking, sharing, commenting, or saving it.
Era
“Era” is a social media phrase used to label and describe someone’s current phase, interest, or priority (e.g., “I’m in my fitness era”).
Evergreen Content
Evergreen content stays relevant and useful to readers over a long period, unlike time-sensitive news or updates.
Extra
Being “extra” describes someone or something that is overly dramatic, excessive, or extravagant in behavior or style.
F
Face Card
“Face card” refers to someone being extremely attractive, implying their looks alone can open doors for them, much like an unlimited credit card.
Fam
“Fam” is a slang term for close friends or family members, often used affectionately on social media.
Fan Girl
A “fan girl” is an enthusiastic and often devoted female fan of a celebrity, fictional character, TV show, book, or band.
Fandom
A fandom is a community of passionate fans devoted to a particular subject, like a movie, book series, TV show, or celebrity.
Fax, No Printer
This slang phrase means “that’s the truth” — emphasizing strong agreement without any doubt.
Featured Banner
On Later’s Link in Bio pages, a Featured Banner is a customizable header that highlights important links or promotions.
Filter
A filter is a tool that enhances or alters photos and videos with effects, colors, and styles for social media posts.
Finna
“Finna” is slang for “fixing to” or “about to,” often used when someone intends to do something soon.
Finsta
A finsta is a “fake Instagram” account, often a secondary, more private and casual account compared to a user’s main public profile.
Fire
“Fire” is slang for something exciting, impressive, or extremely good.
Flex
To “flex” means to show off possessions, achievements, or abilities on social media.
Flop Era
A “flop era” refers to a period when someone is experiencing failures or setbacks.
Focus Groups
Focus groups involve gathering a small group of diverse individuals to provide feedback on a product, concept, or idea.
Follow Friday (#FF)
“Follow Friday” (often tagged as #FF) is a social media trend where users recommend other accounts to follow, usually posted on Fridays.
FR (For Real)
“FR” stands for “for real,” and it’s used to express sincerity, agreement, or emphasis in conversations.
FYP (For You Page)
The FYP on TikTok is a personalized feed of videos curated based on a user’s behavior and preferences, designed to keep them engaged.
G
Gatekeeping
Gatekeeping is when someone withholds information to keep something exclusive, like not revealing a favorite product to prevent it from selling out.
Gen Z
Gen Z refers to people born between the mid-1990s and mid-2010s, often associated with being tech-savvy and socially conscious.
Ghosting
Ghosting is ending communication suddenly and without explanation, often seen in online dating and friendships.
GIF
A GIF (Graphics Interchange Format) is a digital image format often used for short, looping animations, popular for memes and reactions.
Girl Math
Girl Math is a humorous TikTok trend where people rationalize spending decisions in creative or exaggerated ways.
Girlfriend Effect
The Girlfriend Effect is a TikTok trend suggesting that men’s fashion and overall appearance improve after entering a relationship.
Girlie
“Girlie” is an affectionate or playful slang term used to refer to women or girls in a lighthearted way.
Glow-Down
A glow-down describes a situation where someone’s appearance or attractiveness has declined compared to a previous time.
Glow-Up
A glow-up refers to a major positive transformation, often in appearance, style, or confidence.
Go Live
Going live means broadcasting a real-time video to an audience on social media platforms.
Goblin Mode
Goblin mode describes unapologetic self-indulgence or laziness, often ignoring social expectations or norms.
GRWM (Get Ready with Me)
“GRWM” stands for “Get Ready With Me,” a popular social media trend where users document their preparation for an event or day.
Gucci
In slang, “gucci” means something is good, cool, or going well — it evolved from the luxury fashion brand name.
H
Hashtag
A hashtag is a keyword or phrase preceded by “#” that categorizes content, making it easier to find posts about the same topic.
Highkey
“Highkey” is used to describe something openly or proudly emphasized, without trying to downplay it.
Hoo.be
Hoo.be is an invite-only link-in-bio tool designed for top creators and brands who want to share all their links in one spot.
Hot Girl Summer
Coined by rapper Megan Thee Stallion, “Hot Girl Summer” describes a season of confidence, fun, and living life unapologetically.
Hot Girl Walk
A Hot Girl Walk is a trend where people dress stylishly and take a self-care-focused walk outdoors, often listening to motivating music or podcasts.
I
I Was Today Years Old
“I was today years old” is a humorous way of admitting you just learned something you probably should have known earlier.
I’m Baby
“I’m baby” is a playful internet phrase used to express innocence, vulnerability, or a desire to be cared for.
IB (Inspired By)
“IB” stands for “Inspired By,” used when someone wants to credit the source of an idea, dance, trend, or creation.
Ick
An “ick” refers to something minor but personally off-putting that instantly makes someone unattractive or unappealing.
ICYMI (In Case You Missed It)
“ICYMI” stands for “In Case You Missed It,” typically used to bring attention back to something previously shared.
IFYKYK (If You Know, You Know)
“IFYKYK” means that the meaning of a post or comment will only make sense to those who are already in the know.
IJBOL (I Just Burst Out Laughing)
IJBOL is a newer slang acronym meaning “I just burst out laughing,” showing a stronger reaction than just “lol.”
IMO (In My Opinion)
“IMO” is an acronym for “In My Opinion,” commonly used to preface personal thoughts or viewpoints.
Inbound Marketing
Inbound marketing focuses on attracting customers by creating valuable content and experiences tailored to them, rather than traditional outbound sales efforts.
Influencer
An influencer is a person with a significant and engaged online following who can sway the opinions or buying decisions of others.
Influencer Marketing
Influencer marketing is a strategy where brands collaborate with influencers to promote products or services to their audiences.
Influencer Marketing Management
This refers to the process of planning, coordinating, and executing influencer marketing campaigns for a brand.
Influencer Marketing Software
Influencer marketing software helps brands find, manage, and measure influencer collaborations to optimize their marketing efforts.
Innit
“Innit” is British slang for “isn’t it” or “is it not,” often used at the end of sentences for emphasis or agreement.
Instagram Algorithm
The Instagram algorithm determines the order in which posts appear in users’ feeds, prioritizing content based on relevance and engagement.
Instagram Carousel
An Instagram carousel allows users to upload up to 10 photos or videos in a single, swipeable post.
ION (In Other News)
“ION” stands for “In Other News,” often used to change the subject or introduce a new, unrelated topic in casual conversation.
ISO (In Search Of)
ISO stands for “In Search Of” and is used when someone is looking for something, like recommendations or items to buy.
It’s Giving
“It’s giving” is a slang phrase used to describe the vibes, energy, or aesthetic something projects, often followed by a descriptive noun (e.g., “It’s giving main character”).
K
Koji
Koji is a link-in-bio platform designed for creators aiming to boost audience interaction and earn revenue through social media. In December 2023, Koji was acquired by Linktree.
Komi
Komi is a custom link-in-bio and ecommerce tool tailored for creators, first launched in 2021.
KPIs (Key Performance Indicators)
KPIs in social media are key metrics used to track how well a brand’s marketing activities perform online.
Krissed
To be Krissed is to fall victim to a viral TikTok prank where users unexpectedly receive a clip of Kris Jenner dancing to “Lady Marmalade.”
L
L (Loss)
In social slang, L stands for “loss” and describes a defeat, failure, or disappointing situation.
Later Link in Bio
Later Link in Bio is a mini webpage feature from Later, helping brands direct followers to multiple important links.
Lemon8
Lemon8 is a ByteDance-owned social platform, launched in 2020, blending the aesthetic features of Pinterest and Instagram.
Lewk
Lewk is a trendy term used to describe a standout or distinctive style, particularly in fashion or beauty.
Link in Bio (Phrase)
The phrase “link in bio” points users to a clickable URL placed in a profile’s biography section on social media.
Link Tree
A link tree is a landing page that organizes multiple important links into one, commonly used by creators and brands.
Linktree (Linktr.ee)
Linktree (linktr.ee) is a widely-used tool that lets users create a personalized landing page to house multiple links for easy access.
Live Streaming
Live streaming is the real-time broadcast of audio and video over the internet, allowing for immediate viewer interaction.
Lookalike Audience
A lookalike audience is a marketing strategy targeting new users who share traits with an existing customer base.
Loop
On platforms like TikTok and Instagram Reels, a loop is a video that automatically replays once it ends.
Lowkey
Lowkey describes something done subtly or privately, often to avoid drawing too much attention.
M
Macro Influencer
A macro influencer is a content creator with a large audience and considerable impact within their niche.
Main Character Energy
Exuding Main Character Energy means acting with the confidence and charisma of the star in your personal story — and it’s usually seen as empowering.
Marketing Funnel
A marketing funnel maps the customer journey from brand discovery to final purchase, helping brands optimize each stage.
Marketing Proposal
A marketing proposal is a formal document that outlines a strategy or plan to promote a brand, service, or campaign.
Media Kit
A media kit acts as a digital portfolio, showcasing an influencer’s social stats, audience demographics, and partnership opportunities.
Media Library
The Media Library in Later is where users can upload, store, and organize photos and videos for future social media use.
Mega Influencer
A mega influencer is a social media star with a massive following, often in the millions.
Meme
A meme is a cultural or humorous piece of content — often an image, video, or phrase — that spreads rapidly online.
Menty B
Menty B is a casual, humorous way of referring to a “mental breakdown,” especially in social conversations on TikTok or Instagram.
Micro Influencer
A micro influencer is someone with a smaller but highly engaged following, typically between 5,000 and 100,000 followers.
Mid
Mid is slang for describing something that’s average, mediocre, or just not impressive.
Milkshake App
The Milkshake App is a free website builder designed for social media users who want to turn their bio link into a full website experience.
Millennials
Millennials are the generation born roughly between 1981 and the late 1990s, known for growing up alongside rapid tech advancements.
Moots
On Twitter or Tumblr, moots refer to “mutuals” — accounts that follow each other back.
Mute
Mute is a feature that lets users silence updates from certain accounts without unfollowing or blocking them.
N
Nano Influencer
A nano influencer has a small following — typically between 500 and 5,000 — but often boasts deep community engagement.
Natural Language Processing (NLP)
NLP is a branch of AI that enables computers to understand, interpret, and generate human language.
Naur
Naur is a playful internet spelling of “no,” mimicking the Australian accent for comedic effect.
Nepo Baby
A nepo baby is someone whose fame or success is linked to family connections rather than personal achievements.
Not Me
Not Me (??) is an expression of disbelief or self-mockery often used in funny or surprising situations online.
NPC (Non-Player Character)
An NPC metaphorically describes someone perceived as lacking independent thought, often just following trends.
NPS (Net Promoter Score)
NPS measures customer satisfaction by asking how likely users are to recommend a brand to others.
O
Ok, Boomer
Ok, Boomer is a dismissive internet retort used to mock outdated or judgmental views, often tied to older generations.
Old Money Aesthetic
The Old Money Aesthetic is a TikTok-driven style trend that romanticizes the classic, understated fashion of generational wealth.
Online Community
An online community is a network of users who share interests and engage with each other on digital platforms.
OOMF
OOMF stands for “One of My Followers,” often used to discreetly reference someone on social media.
Open Graph
Open Graph is a web protocol created by Facebook that lets webpages control how their links appear when shared on social media.
OpenAI
OpenAI is an AI research company committed to developing artificial general intelligence (AGI) safely and transparently.
Opp (Opponent)
Opp is slang for “opponent” or “enemy,” often used to label rivals on social media or in real life.
Organic Reach
Organic reach measures how many people see your posts naturally — without any paid promotion.
P
Personal Brand
A personal brand is the curated online identity someone builds around their skills, personality, and values.
PFP
PFP means “Profile Picture,” referring to the avatar or image representing a user online.
Pinned
Pinned content is a feature that keeps a specific post fixed at the top of a profile for maximum visibility.
Pitch
A pitch in marketing is when someone proposes a campaign, idea, or product to potential partners or customers.
POV Video
A POV (Point of View) video lets viewers experience content from the creator’s direct perspective.
PSA (Public Service Announcement)
A PSA is a public message designed to inform, educate, or raise awareness about important topics.
Put on Blast
To put someone on blast means to publicly call out or shame someone for their behavior.
Q
Quiet Quitting
Quiet quitting describes employees who limit their work to core responsibilities, disengaging from extra tasks without formally resigning.
R
Rat Girl Summer
Rat Girl Summer is a TikTok trend encouraging girls to enjoy summer freely, much like a city rat living carefree.
Ratio
A ratio occurs when a post receives significantly more replies than likes, usually indicating negative feedback.
Re-pin
Repinning on Pinterest is when a user saves another person’s content onto their own board.
Referral Traffic
Referral traffic refers to website visitors who arrive by clicking a link on another site.
Rent Free
When something lives rent free in your mind, it means you can’t stop thinking about it — whether you want to or not.
Reply Guy
A reply guy is someone (often male) who persistently responds to posts, particularly those made by women or public figures.
Retargeting
Retargeting is a digital ad strategy aimed at re-engaging users who have previously interacted with a brand.
Retweet (RT)
An RT or retweet is when someone shares another user’s tweet with their own followers on X (formerly Twitter).
Rizz
Rizz is a slang word describing someone’s ability to charm or flirt effectively.
RN (Right Now)
RN stands for “right now” and is used to describe something happening in the immediate moment.
ROI in Marketing
ROI or Return on Investment measures how much profit or value a marketing effort generates compared to its cost.
Roman Empire
The Roman Empire trend on TikTok humorously highlights how often men think about ancient Rome — apparently, quite a lot!
S
Salty
“Salty” is a slang term used to describe someone who is acting bitter, resentful, or irritated, often over something minor.
Say Less
This phrase is used to show quick agreement — it means “I’m convinced, no need to explain further.”
Scrubbing
In video playback, “scrubbing” refers to moving quickly through a video timeline by dragging a slider to find a particular moment.
Sending Me
“Sending me” is slang for something so hilarious or emotional that it triggers a strong reaction, like uncontrollable laughter or shock.
SEO (Search Engine Optimization)
SEO involves enhancing websites and online content to boost their rankings and visibility on search engines like Google.
Shadowban
A shadowban occurs when a social media platform secretly limits a user’s content reach without informing them, often making posts invisible to others.
Share of Voice (SOV)
Share of Voice measures how much exposure a brand receives compared to competitors within an industry, often based on mentions or ads.
Sheesh
“Sheesh” is an expressive interjection showing emotions like amazement, disbelief, annoyance, or admiration.
Shook
When someone is “shook,” they are emotionally or mentally rattled, typically due to a surprising or shocking event.
Shorby
Shorby is a “link in bio” tool allowing users to create mini landing pages with multiple links for better social media promotion.
Side Eye
Giving someone “side eye” means glancing at them with suspicion, doubt, or disapproval — a subtle but powerful expression.
Simp
A “simp” is someone who appears overly submissive or desperate for someone else’s affection, often without reciprocation.
Situationship
A “situationship” describes a romantic connection that lacks clear commitment or traditional relationship boundaries.
Sksksk
A burst of “sksksk” is commonly used online to express excitement, joy, or laughter — especially popular with younger internet users.
Slay
To “slay” means to perform exceptionally well, achieving something with style, confidence, and excellence.
Sleep On
When you “sleep on” something, you’re underestimating its value. Social media often uses the phrase to urge people not to overlook hidden gems.
Sliding into DMs
This playful phrase describes discreetly initiating private conversations with someone through direct messages on social media.
SMART Goals
SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound — a framework for setting effective goals.
SMB (Small and Medium-sized Business)
SMB refers to businesses classified by their smaller scale of operations compared to large enterprises, including startups and growing companies.
SMH (Shaking My Head)
“SMH” is online shorthand used to express disappointment, frustration, or disbelief at someone or something.
Social Listening
Social listening involves tracking online conversations to better understand consumer sentiments and market trends surrounding a brand or topic.
Social Media
Social media includes digital platforms where users share content, interact with communities, and connect globally, like Instagram, TikTok, or Facebook.
Social Media Analytics
Social media analytics involves gathering and interpreting data from platforms to improve marketing strategies and audience engagement.
Social Media Automation
Automation tools help schedule, post, and manage social media activities, making it easier to maintain an active presence across platforms.
Social Media Etiquette
Refers to the unwritten rules and good manners users are expected to follow when communicating and interacting online.
Social Media Handle
A handle is your unique username or identifier on social networks, often used for branding and easy recognition.
Social Media Management
This includes planning, posting, engaging, and monitoring social content to build a brand’s online presence.
Social Media Manager
A professional responsible for strategizing and executing social media campaigns, creating content, and managing online communities.
Social Media Monitoring
Monitoring means keeping an eye on social media mentions, conversations, and sentiment around a brand or product.
Social Proof
Social proof is a psychological phenomenon where people rely on others’ opinions and actions, especially in decision-making like buying a product.
Social Selling
This strategy uses social media channels to find, connect with, and nurture prospects as part of the sales process.
Social Sets
Developed by Later, Social Sets allow users to better organize and manage multiple social profiles from one dashboard.
Soft Launch
A soft launch is when a product or service is released to a limited audience before going live to the broader public.
Spamming
Spamming means bombarding social platforms with irrelevant or unsolicited content, often annoying users or violating platform rules.
SRP (Social Relationship Platform)
An SRP centralizes social media management, letting businesses post, engage, and analyze across various social channels.
Stan
“Stan” refers to an extremely dedicated and loyal fan who actively supports and promotes a celebrity or public figure.
Stan Store
Stan Store offers creators a platform to sell digital products, courses, memberships, and manage email lists through a simple bio link.
Stitch
TikTok’s “Stitch” feature allows users to clip and integrate parts of other videos into their own, encouraging creative responses.
Stock Photos
Professionally taken images made available for use in websites, ads, and social media, either free or through purchase.
Sus
Short for “suspicious,” “sus” describes something that feels off, shady, or untrustworthy.
Swiftie
A “Swiftie” is a devoted fan of Taylor Swift, known for passionate support and deep engagement with her music and career.
T
🎯 Target Audience
The specific group of people your brand wants to reach — those most likely to connect with your message, product, or service.
🧵 Thread
A sequence of connected posts on X (formerly Twitter), used to explain a topic in depth beyond a single post’s character limit.
🎬 TikTok
A popular short-form video platform known for trends, viral content, music challenges, and authentic creativity.
📡 TikTok Live
A feature that lets users stream live videos, interact with viewers in real time, and boost audience connection.
🗣️ Tone of Voice
The personality and emotion expressed through your content — shaping how your audience feels about your brand.
👹 Troll
An online user who posts inflammatory or off-topic content to provoke or upset others intentionally.
🔥 Trending
When a topic, hashtag, or piece of content gains rapid popularity and widespread attention on social media platforms.
U
👥 UGC (User-Generated Content)
Content like photos, videos, reviews, or testimonials created by your customers or community instead of your brand team.
🧽 Unfiltered
Raw, authentic content without heavy editing — often used to build relatability and trust with your audience.
🌐 URL (Uniform Resource Locator)
A web address used to link to a specific webpage or piece of content online.
🔍 User Intent
The purpose behind a person’s online search — such as to learn something, buy a product, or solve a problem.
🗺️ User Journey
The complete path a person takes from first discovering your brand to becoming a loyal customer or follower.
👤 Username
A unique handle you choose on social media platforms — how others tag or find your account.
V
📊 Vanity Metrics
Numbers like likes, followers, or views that may look good but don’t necessarily show true performance or engagement.
🚀 Viral
When content spreads rapidly and widely across social media through shares, likes, and comments.
🧠 Viral Marketing
A strategy where content is designed to spread quickly through social sharing, often without heavy ad spending.
🎥 Virtual Event
An online gathering — like a webinar, livestream, or virtual product launch — hosted entirely on digital platforms.
📹 Vlog (Video Blog)
A video-based blog, often personal or behind-the-scenes, used to connect with audiences in a more human, visual way.
🎙️ Voice Search
A growing trend where users use spoken commands to search online using tools like Alexa, Siri, or Google Assistant.
🎨 VSCO
A photo and video editing app known for aesthetic filters and a community that values artistic, polished visuals.
W
💻 Webinar
An online seminar used for teaching, presenting, or promoting — typically featuring live speakers and audience Q&A.
✅ Whitelisting
When influencers allow brands to run paid ads through their accounts, giving brands more reach and control over promotions.
📑 Whitepaper
A comprehensive document that educates readers on a complex issue or solution, often used in B2B marketing.
📘 Wiki
A collaborative website (like Wikipedia) where users can edit and contribute content around shared knowledge.
📢 Word-of-Mouth (WOM)
When people talk about or recommend your brand naturally — often seen as more trustworthy than paid advertising.
⚙️ Workflow Automation
Using software to automatically handle repetitive tasks like content posting, email campaigns, or customer responses.
X
🐦 X (formerly Twitter)
A rebranded version of Twitter — still a go-to platform for real-time updates, news, memes, and public conversations.
Y
▶️ YouTube
The world’s largest video platform where users upload, watch, and interact with everything from how-tos to entertainment.
📱 YouTube Shorts
Short, vertical videos (under 60 seconds) designed for quick consumption — YouTube’s answer to TikTok and Reels.
🤷 YMMV (Your Mileage May Vary)
An online phrase that means “your results may differ” — often used to show that personal experiences vary.
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