Samsung Electronics has significantly expanded employee access to ChatGPT Enterprise and Codex, marking a major shift in its artificial intelligence strategy. The move allows employees across South Korea and Samsung’s global Device eXperience (DX) division to use advanced AI tools for both technical and non-technical tasks. The DX division includes Samsung’s smartphone, consumer electronics, and home appliance businesses.
This company-wide deployment reflects Samsung’s growing confidence in enterprise AI solutions that offer strong security controls while helping employees improve productivity, streamline workflows, and accelerate innovation. By integrating ChatGPT Enterprise and Codex into daily operations, Samsung aims to empower teams across software development, marketing, manufacturing, product design, and business management.
Samsung’s AI Expansion
Samsung is no longer limiting AI access to select teams or departments. Instead, the company is rolling out ChatGPT Enterprise and Codex to a broad range of employees. The initiative is designed to support everyday business functions, including information research, document preparation, idea generation, coding, data analysis, and workflow automation.
The decision demonstrates Samsung’s commitment to embracing AI as a core productivity tool rather than a specialized technology reserved only for engineers or technical professionals.
Why Samsung Lifted AI Restrictions
Samsung’s latest AI deployment comes after previously restricting the use of generative AI tools. In 2023, the company imposed limitations on ChatGPT and similar platforms due to concerns that employees could inadvertently upload confidential business information to external AI systems.
At the time, organizations worldwide were evaluating the risks associated with public AI tools, particularly regarding intellectual property protection and sensitive corporate data. Samsung took a cautious approach to ensure that internal information remained secure.
The introduction of ChatGPT Enterprise has helped address many of those concerns by offering enterprise-grade security features and administrative controls.
ChatGPT Enterprise Security Features
One of the primary reasons Samsung is expanding AI access is the availability of enhanced security measures within ChatGPT Enterprise. These capabilities allow organizations to use AI while maintaining strict governance and compliance standards.
Data Protection
ChatGPT Enterprise includes advanced safeguards designed to protect sensitive company information. Businesses can use the platform while maintaining stronger control over how data is handled and managed.
Access Controls
Administrators can manage employee permissions and determine who can access specific AI capabilities. This ensures that AI tools align with company policies and operational requirements.
Enterprise Governance
The platform also provides governance features that help organizations monitor usage, enforce security standards, and integrate AI into existing compliance frameworks.
How Samsung Employees Will Use AI
Samsung plans to leverage ChatGPT Enterprise across numerous business functions. Employees can use the platform to improve efficiency and reduce the time spent on repetitive tasks.
Information Research
Finding accurate information quickly is essential in modern business environments. ChatGPT can help employees search, summarize, and organize information from various sources, enabling faster decision-making.
Document Creation
From reports and presentations to business proposals and internal communications, AI can assist employees in drafting professional documents more efficiently.
Idea Generation
Teams can use ChatGPT to brainstorm product concepts, marketing campaigns, and strategic initiatives. The technology serves as a collaborative tool that helps spark innovation and creativity.
Data Analysis
AI-powered insights can help employees interpret data, identify patterns, and understand complex information more effectively.
Codex for Software Development
Alongside ChatGPT Enterprise, Samsung employees are gaining access to Codex, OpenAI’s AI-powered coding assistant. Codex is designed to improve software development workflows and support a wide range of programming tasks.
Code Writing
Developers can use Codex to generate code snippets, build application features, and accelerate software development projects.
Code Review
The platform can assist with reviewing existing code, helping teams identify potential issues and improve code quality.
Debugging
Codex can support developers in locating errors, troubleshooting problems, and resolving software bugs more efficiently.
Workflow Automation
Beyond coding, Codex can help create automated workflows and internal business tools that simplify routine processes across departments.
Codex Growth in South Korea
OpenAI reports strong growth in Codex adoption throughout South Korea. The company states that Codex now serves more than five million weekly users globally across both technical and non-technical workflows.
In South Korea specifically, weekly active users have increased by nearly 800% since February 2026. This growth highlights the increasing demand for AI-powered productivity tools among businesses and professionals.
OpenAI’s Largest Samsung Deployment
According to Harrison Kim, General Manager of OpenAI Korea, the Samsung agreement represents one of OpenAI’s largest enterprise deployments. Unlike organizations that limit AI access to specific departments, Samsung is implementing AI across multiple business units.
This broad rollout demonstrates how large enterprises are increasingly viewing AI as a company-wide productivity platform capable of supporting employees in various roles and functions.
Samsung and OpenAI Partnership
The expanded deployment of ChatGPT Enterprise and Codex is part of a broader relationship between Samsung and OpenAI. Over the past few years, the two organizations have strengthened collaboration in areas such as AI infrastructure, semiconductor technology, enterprise services, and data center development.
These partnerships reflect the growing importance of cooperation between AI software providers and hardware manufacturers.
Stargate AI Infrastructure Project
Samsung’s involvement with OpenAI extends beyond software tools. In October 2025, Samsung announced plans to work with OpenAI as a strategic memory partner for the Stargate AI infrastructure initiative.
Growing Memory Demand
OpenAI’s projected demand for memory could reach up to 900,000 DRAM wafers per month, demonstrating the enormous infrastructure requirements associated with advanced AI systems.
Samsung’s Role in AI Hardware
Samsung plans to support these requirements through advanced memory technologies that power AI training, inference, and large-scale computing operations.
Samsung SDS and OpenAI Collaboration
Samsung SDS, Samsung’s IT services division, has also expanded its relationship with OpenAI.
AI Data Centers
The companies are exploring opportunities to jointly develop AI-focused data center infrastructure capable of supporting enterprise AI workloads.
Enterprise AI Services
Samsung SDS plans to provide businesses with consulting, deployment, and management services related to OpenAI technologies.
AI Deployment Support
Organizations adopting ChatGPT Enterprise and OpenAI APIs can benefit from Samsung SDS expertise in implementation and system integration.
OpenAI Services in Korea
Samsung SDS has signed a reseller partnership to provide OpenAI services within South Korea. This initiative aims to help Korean businesses accelerate AI adoption while receiving local support and guidance.
Samsung and SK Hynix Memory Supply
Reuters reported that Samsung Electronics and SK Hynix signed letters of intent to supply memory chips for OpenAI’s Stargate project.
DRAM Market Leadership
Together, Samsung and SK Hynix account for approximately 70% of the global DRAM market.
High-Bandwidth Memory Demand
The two companies also control nearly 80% of the high-bandwidth memory market, making them essential suppliers for AI infrastructure development.
Why HBM Matters for AI
High-bandwidth memory plays a crucial role in artificial intelligence systems by enabling faster data transfer between processors and memory components. This capability supports large language models, machine learning workloads, and advanced data center operations.
Enterprise AI Adoption Trends
The rapid adoption of AI is not limited to Samsung. Organizations worldwide are increasingly integrating AI into their operations.
Productivity Benefits
Deloitte’s 2026 State of AI in the Enterprise report found that 66% of organizations reported productivity or efficiency improvements after adopting enterprise AI solutions.
Better Decision-Making
The same report found that 53% of organizations experienced improvements in insights and decision-making processes.
AI Productivity Challenges
Despite growing adoption, businesses still face challenges in measuring the true value of AI investments. A Bpifrance survey reported by Reuters found that while 77% of surveyed French mid-sized companies use generative AI, only 17% reported measurable time savings.
These findings highlight the importance of proper implementation, employee training, and workflow optimization.
Samsung’s Key AI Use Cases
Samsung has identified several practical applications for ChatGPT Enterprise and Codex across its operations.
Marketing and Content Creation
AI can assist teams with campaign planning, content development, and customer communication strategies.
Product Development
Engineers and designers can use AI to support innovation, research, and product improvement initiatives.
Manufacturing Operations
AI tools can help optimize production processes, improve efficiency, and support operational decision-making.
Business Automation
Routine tasks and workflows can be automated, allowing employees to focus on higher-value responsibilities.
OpenAI’s Expansion in Korea
OpenAI continues to strengthen its presence in South Korea through partnerships with educational institutions and businesses.
ChatGPT Edu at Universities
Seoul National University recently introduced ChatGPT Edu for approximately 47,000 students, faculty members, and staff.
Kakao and OpenAI Integration
OpenAI has also collaborated with Kakao to bring ChatGPT-powered responses into KakaoTalk group chats.
Korean Companies Using OpenAI
Several leading Korean organizations are already using ChatGPT Enterprise, OpenAI APIs, or Codex. These include LG Electronics, LG Uplus, LG CNS, GS E&C, Samsung SDS, TVING, Krafton, Toss, MUSINSA, Korea Zinc, Nexen Tire, HanaTour, and Kakao.
Future of Samsung AI Strategy
Samsung’s decision to expand access to ChatGPT Enterprise and Codex signals a long-term commitment to AI-driven transformation. By combining enterprise-grade security with powerful productivity tools, the company is positioning itself to take advantage of the next generation of AI innovation.
Conclusion
Samsung’s expanded deployment of ChatGPT Enterprise and Codex represents a major milestone in enterprise AI adoption. After initially restricting generative AI tools due to security concerns, the company has embraced a more strategic approach supported by advanced governance and security controls. As AI continues to reshape business operations worldwide, Samsung’s implementation may serve as a model for organizations seeking to balance innovation, productivity, and data protection.
Discover more from AiTechtonic - Informative & Entertaining Text Media
Subscribe to get the latest posts sent to your email.