In today’s competitive digital landscape, choosing the right keyword tracking tool can be the difference between skyrocketing your SEO performance or falling behind your competitors. With so many tools available—ranging from advanced all-in-one platforms to niche-specific options—it’s easy to get overwhelmed.
To help simplify your decision, we’ve compiled a fresh and comprehensive guide to the top keyword tracking tools in 2025. This detailed breakdown includes updated pricing, standout features, free trial availability, and platform compatibility to ensure you pick the right tool for your SEO goals.
Why Keyword Tracking Still Matters in 2025
Keyword tracking remains a foundational aspect of search engine optimization. Whether you’re managing a personal blog, a Shopify store, or a multinational eCommerce brand, monitoring your keyword performance allows you to:
- Identify winning keywords
- Track competitor rankings
- Detect algorithm-related drops
- Improve content strategy and targeting
- Adapt to market and search trend changes
Now, let’s explore the best keyword tracking tools making waves in 2025.
🔍 Top Keyword Tracking Tools of 2025 – Quick Overview
| Tool | Price Range | Free Trial | Platforms Supported |
|---|---|---|---|
| Risify | $1,490 – $4,490/year | Free Extension | Shopify |
| Ahrefs | $29 – $199/month | Not Available | Web-based |
| Moz Pro | $39 – $239/month | 30-day free trial | Web-based |
| Semrush | $139.95 – $499.95/month | 7-day free trial | Web-based |
| AccuRanker | $116+/month | 14-day free trial | Website, Google Analytics, Looker Studio |
| Whats My SERP | $19.99 – $59.99/month | Free tier (10 queries) | Web-based, Google Analytics |
| Advanced Web Ranking | $99 – $499/month | 30-day free trial | Website, GA, Data Studio |
| SEOmonitor | €240+/month | 14-day free trial | Google Sheets, Looker Studio |
| Nozzle | $39 – $249/month | 14-day free trial | Website, BigQuery, Google Sheets |
| Mangools SERPWatcher | $29 – $129/month | 10-day free trial | Web-based (Mangools ecosystem) |
| Keyword.com | Free – $3+/month | Free Forever | Web-based, Google Analytics, Looker Studio |
| Wope | $29 – $199/month | 14-day free trial | Website, eCommerce Platforms |
1. Risify – Best Shopify-Focused Keyword Tracking Tool
If you run a Shopify store and are serious about SEO, Risify is built specifically for your needs. It combines automation, audits, and keyword monitoring in one Shopify-native platform.
🔧 Key Features
- Automated Technical Audits: Regularly checks your store for SEO issues.
- Real-Time Alerts: Notifies you instantly of any problems affecting visibility.
- Schema Markup Made Easy: Apply structured data with a few clicks.
- FAQ & Breadcrumb Enhancements: Increases CTR and SERP prominence.
- Tailored Support: Monthly strategy calls and personalized onboarding.
💰 Pricing
- Standard Plan: $1,490/year – Ideal for small businesses.
- Plus Plan: $4,490/year – Includes dedicated SEO specialists, success calls, and account management.
Free Trial: Free extension available.
Platform: Exclusive to Shopify.
2. Ahrefs – Best for Competitive Backlink & Keyword Analysis
Ahrefs has long been a favorite for SEO professionals, and in 2025 it continues to shine with its vast backlink index and detailed keyword data.
🔧 Key Features
- Rank Tracker: Accurate daily keyword tracking by location and device.
- Site Explorer: Analyze competitors’ keywords, traffic sources, and backlink profiles.
- Content Gap Tool: Find keyword opportunities by comparing you to competitors.
💰 Pricing
- Starter: $29/month – 100 monthly credits.
- Lite: $129/month – 500 credits with additional keyword insights.
- Standard: $199/month – Ideal for agencies and larger campaigns.
Free Trial: Not available.
Platform: Browser-based.
3. Moz Pro – Great for Beginners & Mid-Sized Businesses
Moz Pro remains a staple for those looking for a user-friendly and powerful keyword tracking suite with a clean interface and trusted accuracy.
🔧 Key Features
- Keyword Explorer: Provides volume, difficulty, and potential metrics.
- Link Explorer: Analyzes backlink health and growth.
- On-Site Audits: Diagnoses and fixes technical SEO issues.
💰 Pricing
- Starter: $39/month – 50 tracked keywords.
- Standard: $79/month – 300 keywords and added reporting.
- Medium: $143/month – 1,500 keywords, ideal for agencies.
- Large: $239/month – 3,000 keywords and up to 25 sites.
Free Trial: 30 days.
Platform: Website.
4. Semrush – Best All-in-One SEO Platform
Semrush continues to evolve into an all-encompassing SEO toolkit. Its keyword tracking is just the beginning of what it offers marketers in 2025.
🔧 Key Features
- Daily Keyword Updates: Check ranking progress daily.
- Keyword Magic Tool: Discover long-tail keyword opportunities.
- Competitive Research: Gain insight into top-performing rival domains.
- Backlink Tracking: Monitor link health and growth.
💰 Pricing
- Pro: $139.95/month – Up to 5 projects and 500 tracked keywords.
- Guru: $249.95/month – 15 projects and 1,500 keywords.
- Business: $499.95/month – Up to 5,000 keywords and API access.
Free Trial: 7 days.
Platform: Website.
5. AccuRanker – Best for Speed & Scalability
Known for its lightning-fast updates and unmatched accuracy, AccuRanker is ideal for enterprises and agencies managing thousands of keywords.
🔧 Key Features
- On-Demand Refreshes: Refresh keyword rankings any time.
- Share of Voice: Understand keyword influence in market share terms.
- Device & Location-Based Tracking: Track across various devices and geographies.
💰 Pricing
- Starts at $116/month for 1,000 keywords.
Free Trial: 14 days.
Platforms: Website, integrates with GA, Adobe, Looker Studio.
6. Whats My SERP – Budget-Friendly & Easy to Use
This tool is a great choice for individuals or small teams needing accurate keyword data without breaking the bank.
🔧 Key Features
- Unlimited Refreshes: Track keyword movements whenever needed.
- Local SERP Tracking: Monitor results in specific cities or regions.
- White Label Reports: Great for freelancers and consultants.
💰 Pricing
- Foundations: $19.99/month – 200 keywords.
- Premium: $29.99/month – 500 keywords.
- Pro: $59.99/month – 1,000 keywords.
Free Trial: Free tier available (10 keywords).
Platform: Web + GA integration.
7. Advanced Web Ranking – Pixel-Perfect Tracking
Advanced Web Ranking sets itself apart by showing your ranking pixel-by-pixel, offering a literal view of your SERP positions.
🔧 Key Features
- Custom Rank Frequency: Choose daily, weekly, or monthly updates.
- Pixel Tracking: Know exactly where you appear visually in results.
- Competitor Monitoring: Track up to 50 rivals per campaign.
💰 Pricing
- Pro: $99/month
- Agency: $199/month
- Enterprise: $499/month
Free Trial: 30 days.
Platforms: Website, GA, Data Studio.
8. SEOmonitor – Best for Data-Driven Teams
SEOmonitor is ideal for agencies and SEO professionals who need granular forecasting, Google Sheets integration, and budget tracking.
🔧 Key Features
- Forecasting: Predict keyword traffic and performance.
- Cost Tracking: Measure ROI of your SEO campaigns.
- Task Automation: Assign tasks based on ranking changes.
💰 Pricing
- Starts at €240/month.
Free Trial: 14 days.
Platforms: Sheets, Looker Studio.
9. Nozzle – Fully Customizable Tracking
Nozzle is for power users who need complete control over keyword segmentation, user agent emulation, and data exports.
🔧 Key Features
- Brand SERP Monitoring: Track how your brand shows up across platforms.
- Flexible Scheduling: Daily, weekly, or real-time tracking.
- BigQuery Integration: Send data straight to your cloud warehouse.
💰 Pricing
- Starts at $39/month, scales up based on volume.
Free Trial: 14 days.
Platform: Website, BigQuery, Sheets.
10. Mangools SERPWatcher – Best for Simplicity
Part of the Mangools suite, SERPWatcher offers beginner-friendly tracking with excellent UI and integration with other Mangools tools like KWFinder.
🔧 Key Features
- Performance Index: Combines ranking position with estimated traffic.
- Daily Tracking: Updated keyword ranks every day.
- Integrated Tools: Works smoothly with KWFinder and SiteProfiler.
💰 Pricing
- Starts at $29/month.
Free Trial: 10 days.
Platform: Web.
11. Keyword.com – Generous Free Tier
Perfect for those just starting out, Keyword.com offers a forever-free plan and affordable premium options for expanding keyword portfolios.
🔧 Key Features
- Simple Interface: Fast and efficient keyword setup.
- SERP Features: See if your rankings include featured snippets, maps, etc.
- Free Forever Plan: Great for solo SEOs or bloggers.
💰 Pricing
- Free Plan: 10 keywords.
- Premium: Starts at $3/month for more keywords.
Free Trial: Free Forever tier.
Platforms: Website, GA, Looker Studio.
12. Wope – Built for eCommerce & Agencies
Wope targets eCommerce brands and SEO agencies with real-time analytics, product-level SEO monitoring, and user-friendly dashboards.
🔧 Key Features
- Real-Time SERP Monitoring: Track rankings and visibility changes as they happen.
- Category-Level Tracking: Ideal for online retailers managing hundreds of products.
- Collaboration Tools: Manage users and clients in one place.
💰 Pricing
- Starts at $29/month, scales with project size.
Free Trial: 14 days.
Platform: Website + eCommerce integrations.
Bonus Keyword Tracking Tool: Google Search Console
When it comes to keyword tracking and SEO performance monitoring, Google Search Console (GSC) stands out as a must-have tool—especially because it provides data directly from Google itself. Unlike other SEO platforms that rely on third-party crawling or approximations, GSC offers authentic search insights that no other tool can match.
While it’s not a full-featured rank tracker in the traditional sense, its real strength lies in the depth and accuracy of the data it delivers—completely free of charge.
🌟 Standout Features of Google Search Console
- Direct Search Data from Google
Gain exclusive access to keyword metrics straight from Google’s database. View impressions, clicks, average positions, and CTR for every search query your website appears in. - Comprehensive Search Performance Reports
Track how your site performs on Google Search across different devices and countries. Segment your data by pages, queries, countries, and devices to uncover actionable SEO opportunities. - Index Coverage Monitoring
Instantly detect which of your pages are indexed by Google—and which ones aren’t. Receive alerts for crawl errors, indexing issues, or pages blocked by robots.txt. - Mobile Usability Insights
Ensure your website meets modern mobile standards. Identify and fix design issues that may hinder performance in mobile search results.
💸 Pricing Details
Google Search Console is completely free to use, making it an invaluable resource for beginners and experts alike. There are no paid tiers, subscriptions, or trial periods—just full access to Google-powered data.
📱 Accessibility
Available as a web-based platform, GSC easily integrates with Google Analytics, allowing users to combine keyword performance with traffic behavior metrics for even deeper analysis.
What Is a Keyword Tracking Tool?
A keyword tracking tool is a type of SEO software that monitors where your website ranks for specific keywords on search engines like Google, Bing, and Yahoo. Essentially, it shows how well your content performs for the search queries your audience is using.
For example, if you’ve optimized a blog post for the keyword “best vegan protein powder,” a keyword tracker will tell you whether your content appears on the first page of Google, how it ranks over time, and how that position changes based on updates to your content, search engine algorithms, or competitor activity.
Why Is Keyword Tracking Important?
Keyword rankings are the heartbeat of your SEO efforts. They reflect how well your content is optimized and how effectively it meets the needs of your audience. Here’s why tracking them matters:
- Track SEO performance over time
- Identify opportunities to improve or update content
- Monitor your competitors’ keyword strategies
- Measure the ROI of your SEO campaigns
- Adjust strategies based on real-time data
Free vs. Paid Keyword Tracking Tools: What’s the Difference?
When choosing a keyword tracking tool, one of the biggest decisions is whether to go for a free or paid version. While free tools can offer value for those just starting out, paid tools often deliver deeper insights and scalable features for growing businesses.
🔍 Feature Comparison: Free vs. Paid Tools
| Feature | Free Tools | Paid Tools |
|---|---|---|
| Keyword Tracking | Limited (e.g., 10-20 keywords) | Unlimited or high-volume tracking |
| Update Frequency | Weekly or less | Daily or real-time updates |
| Competitor Analysis | Not available | Included |
| Historical Data | Limited | Extensive historical tracking |
| Support | Community-based or none | Dedicated customer support |
| Reports | Basic | Advanced, exportable, customizable reports |
🆓 Free Tools: Ideal for Beginners and Small Sites
Free keyword tracking tools are perfect for those just dipping their toes into SEO. If you’re tracking a handful of keywords for a personal blog or testing SEO for the first time, free tools like Google Search Console or Whats My SERP offer enough functionality.
- Pros:
- No cost
- Easy to use
- Great for basic tracking
- Cons:
- Limited keyword volume
- Less frequent updates
- Fewer actionable insights
💰 Paid Tools: Designed for Serious SEO Strategies
If you’re running multiple campaigns, tracking dozens (or thousands) of keywords, or managing SEO for clients, paid tools are a must.
They offer in-depth data, competitor tracking, and integrations with platforms like Google Analytics, Looker Studio, and more. Tools like Ahrefs, Moz Pro, Semrush, and AccuRanker provide real-time updates and advanced analytics, giving you a comprehensive SEO dashboard.
- Pros:
- Scalable keyword tracking
- Competitor intelligence
- Full-featured dashboards and reports
- Cons:
- Can be expensive
- Learning curve for some platforms
How Do Keyword Tracking Tools Work?
Most keyword tracking tools operate by simulating a search engine query and reporting back on where your website ranks. They use advanced algorithms and search engine APIs to pull this data and present it in user-friendly dashboards.
Key Functionalities Include:
- Keyword Position Monitoring: Tracks how your pages rank for selected keywords across different devices and locations.
- SERP Features Tracking: Identifies whether your site appears in featured snippets, People Also Ask boxes, image packs, etc.
- Geo-specific Tracking: Monitors rankings in different cities, countries, or languages.
- Competitor Tracking: Tracks how your competitors rank for the same keywords.
- Historical Trend Analysis: Compares current keyword positions to past performance.
Some tools go further by integrating AI and automation, providing SEO recommendations, content optimization suggestions, and even competitor content gap analysis.
FAQ: Keyword Tracking Tools in 2025
✅ What’s the best keyword tracking tool for Shopify?
Risify tops the list for Shopify users in 2025. Tailored specifically for Shopify merchants, it offers keyword tracking, technical SEO audits, schema implementation, and AI-powered SEO insights—all within the Shopify ecosystem. Its free extension also makes it beginner-friendly while providing advanced features for growing eCommerce businesses.
🔍 How does a keyword tracking tool actually work?
These tools analyze search engine result pages (SERPs) to identify the position of your website for a given keyword. Many tools like AccuRanker or Nozzle perform this task in real-time, offering geo-location data, historical trends, and device-specific insights.
🧰 What tools can you use to set up keyword tracking?
There are several standout tools in 2025:
- Advanced Web Ranking for pixel-accurate SERP data
- AccuRanker for agencies and multi-client SEO
- Semrush for all-in-one SEO and PPC campaigns
- Keyword.com for budget-conscious marketers
💡 What’s the best free keyword tracking tool?
Google Search Console remains the best free option, giving you performance data directly from Google, including impressions, clicks, CTR, and keyword ranking trends. For additional daily tracking, Whats My SERP offers a free tier for up to 10 keywords.
⚙️ What’s the main difference between free and paid tools?
The biggest difference is depth and scale. Free tools give you a taste of SEO insights, but paid tools deliver a full-course meal: detailed reports, daily updates, competitive analysis, integration support, and predictive recommendations.
🏆 What is a keyword ranking tool?
A keyword ranking tool shows your position in search results for specific queries. Examples include Ahrefs, Moz Pro, SEOmonitor, and Nozzle. They help you see how well your SEO efforts are working—and where you need to improve.
📈 How do I track my website’s SEO performance?
Start with Google Search Console for free. For more robust tracking, paid tools like SEMrush, AccuRanker, or Advanced Web Ranking allow you to measure traffic sources, keyword shifts, SERP visibility, and even brand share of voice across industries.
🆓 Can I track SEO for free?
Yes, platforms like Google Search Console, Ubersuggest, and Whats My SERP allow you to monitor your website’s SEO at no cost. They’re perfect for startups or individual content creators with smaller keyword portfolios.
Conclusion: Choose the Right Tool for Long-Term SEO Success
In 2025, keyword tracking is no longer a luxury—it’s a necessity. With search engine algorithms constantly evolving and competition getting tougher, real-time keyword data can be the difference between dominating page one or disappearing into the abyss.
Whether you’re just starting out with a free tool or investing in a premium SEO suite, the right keyword tracker will empower you to:
- Make data-driven decisions
- Identify gaps in your strategy
- Stay ahead of competitors
- Continuously refine and improve your content
Free tools are a great starting point, but as your SEO ambitions grow, investing in a paid solution is often the most effective path to long-term results.