What Are the Best Apple Deals This Prime Day?

Amazon’s October Prime Big Deal Days start tomorrow, but you don’t have to wait to find discounts on Apple products.

Apple rarely discounts its own hardware directly, and the company raised prices on several Macs and iPads by hundreds of dollars earlier this year. That makes Prime Day an especially useful time to shop for Apple gear, provided you know which deals are genuinely worth considering.

This year’s sale also comes after a busy fall for Apple. The company has launched the iPhone 18 Pro and iPhone 18 Pro Max, AirPods 5, and Apple Watch Series 12, while its first foldable phone, the iPhone Duo, is scheduled to arrive on October 23.

With prices higher across parts of Apple’s lineup, today’s discounts aren’t always as impressive as they might appear. We’ve gone through the available Prime Day Apple deals to separate the worthwhile discounts from products that are still better left at full price.

Best Apple AirPods Deals

AirPods are consistently among the strongest Apple deals during Amazon Prime Day, and this October sale is no exception.

The AirPods Pro 3 are currently $70 off, making them one of the standout audio deals. The newer AirPods 5 aren’t discounted at the moment, but the version with a wireless charging case starts at $149, putting it below the current price of the discounted AirPods Pro 3.

If you prefer over-ear headphones, the AirPods Max 2 are also seeing a significant reduction. There are additional savings on Beats headphones and earbuds, including the popular Beats Studio Pro, which is currently available at half price.

Top AirPods and Beats Deals

• Apple AirPods Pro 3: $179 at Amazon
• Apple AirPods 5 with Wireless Charging Case: $149 at Amazon
• Apple AirPods Max 2: $429 at Amazon
• Beats Studio Pro: $150 at Amazon
• Beats Solo 4: $100 at Amazon

Best Apple iPad Prime Day Deals

Apple increased the price of its iPad lineup by between $100 and $200 in June. That pushed the starting price of the standard iPad to $449, the iPad Air to $749 and the iPad Pro to $1,199.

As a result, it’s important to look beyond the advertised discount. A product can be cheaper than its current retail price while still costing more than it did several months ago.

Even with that caveat, there are some worthwhile iPad deals this Prime Day. The standard iPad has dropped below $400, while the iPad mini is available for under $500. Discounts are also available on the iPad Air and iPad Pro.

Top iPad Deals

• Apple iPad (A16 chip): $399 at Amazon
• Apple iPad mini (A17 Pro): $499 at Amazon
• Apple iPad Air 11-inch (M4): $649 at Amazon
• Apple iPad Pro 13-inch (M4): $1,299 at Amazon

Best Apple MacBook Prime Day Deals

MacBooks have seen some of Apple’s biggest price increases this year.

The MacBook Air increased by $200 to $1,299, while the MacBook Pro rose by $400 to $1,999. Rising RAM and storage costs were among the factors behind those increases.

The good news is that Amazon’s Prime Day discounts are bringing some MacBook prices back down. The base 13-inch MacBook Air and 15-inch MacBook Air are both $200 off, making them some of the more compelling Apple laptop deals available right now.

MacBook Pro discounts aren’t nearly as generous, although there are still some savings to be found on select configurations.

For shoppers looking for Apple’s cheapest laptop, however, there’s no discount to report yet: the MacBook Neo remains at full price.

Top MacBook Deals

• Apple MacBook Air 13-inch (M5): $1,099 at Amazon
• Apple MacBook Air 15-inch (M5): $1,299 at Amazon
• Apple MacBook Pro 14-inch (M5): $1,839 at Amazon
• Apple MacBook Pro 16-inch (M5 Pro): $2,750 at Amazon

Best Apple Watch Prime Day Deals

Apple hasn’t increased prices on its existing Apple Watch models this year, but meaningful discounts have been relatively difficult to find.

That’s what makes the first-ever Prime Day discount on the Apple Watch Series 12 particularly notable.

The entry-level Apple Watch SE 3 has also fallen below $200, giving budget-conscious shoppers a more affordable way into Apple’s smartwatch lineup.

The Apple Watch Series 12 and Apple Watch Ultra 4 arrived in mid-September with Apple’s faster S11 chip, improved heart-rate sensors, a morning Readiness score and hypertension alerts. Both models are included in the current sale.

The Ultra 4 is aimed at users who need more endurance and off-grid capabilities. It offers up to 50 hours of normal battery life, along with built-in satellite messaging for situations where cellular or Wi-Fi connectivity isn’t available.

Top Apple Watch Deals

• Apple Watch Series 12 (GPS, 42mm): $350 at Amazon
• Apple Watch SE 3 (GPS): $199 at Amazon
• Apple Watch Ultra 3 (GPS + Cellular, 49mm): $700 at Amazon
• Apple Watch Ultra 4 (GPS + Cellular, 49mm): $800 at Amazon

Best AirTag and Apple Accessory Deals

If you’re looking for the biggest percentage discounts, Apple’s accessories are often a better place to start.

Prime Day is also a good opportunity to shop third-party accessories such as power banks, wall chargers and wireless charging stations. These products frequently receive deeper discounts than Apple’s own accessories.

The new AirTag 2 has dropped to $24, matching its lowest price so far. Apple’s second-generation tracker uses an updated ultra-wideband chip that extends Precision Finding range by up to 50% compared with the original.

There’s also a 40% discount on the Magic Keyboard Folio, making it worth considering if you need a keyboard for an iPad.

Top Apple Accessory Deals

• Apple AirTag (2nd Generation): $24 at Amazon
• Apple Magic Keyboard Folio: $150 at Amazon
• Apple MagSafe Charger (2m): $40 at Amazon
• Apple AirTag (2nd Generation, 4-Pack): $89 at Amazon
• Apple Pencil Pro: $99 at Amazon
• Apple 40W Dynamic Power Adapter with 60W Max: $35 at Amazon
• Anker 3-in-1 Prime MagSafe Charging Station: $160 at Amazon

Which Apple Prime Day Deals Are Worth Buying?

This year’s Apple Prime Day discounts require a little more scrutiny than usual because several products have received price increases since earlier in the year.

The strongest deals currently include the AirPods Pro 3, MacBook Air, Apple Watch Series 12, Apple Watch SE 3 and AirTag 2. The standard iPad and iPad mini are also worth considering if you’re looking for a tablet at a lower price.

For more expensive products, particularly iPads and MacBooks, compare the current sale price with historical pricing before buying. A large percentage discount doesn’t always mean you’re getting the lowest price the product has sold for.

Prime Day can still be a good time to buy Apple hardware, but the best strategy is to focus on the actual price rather than the size of the advertised discount.