The Top 20 Most Followed Instagram Accounts in the World (2025)
Instagram, with over 1.4 billion monthly active users, remains one of the most influential social media platforms globally. From celebrity culture to branding and influencer marketing, Instagram plays a pivotal role in shaping global trends. While some users rack up likes, others dominate in follower count—earning a place in what we like to call the “Instagram Hall of Fame.”
So who are the most followed personalities and brands on Instagram right now?
Let’s break down the top 20 most followed Instagram accounts in 2025, ranging from iconic footballers and pop superstars to globally recognized brands.
20. Kourtney Kardashian – 220 Million Followers
The list kicks off with Kourtney Kardashian, a core member of the Kardashian-Jenner media empire. Her profile is a blend of lifestyle aesthetics, candid family moments, high-end fashion shoots, and product promotions—especially for her wellness brand, Lemme, which focuses on vitamins and supplements. Her feed gives fans a behind-the-scenes look at both motherhood and celebrity life.
19. Neymar Jr. – 227 Million Followers
Neymar, the Brazilian football maestro, is a fan favorite both on and off the pitch. Now playing for Saudi Pro League club Al Hilal, Neymar shares snippets of his athletic journey, personal celebrations, and luxury lifestyle. Whether he’s endorsing brands or spending time with family, his account reflects his energetic and charismatic personality.
18. Nicki Minaj – 227 Million Followers
Rapper, singer, and fashion icon Nicki Minaj has carved out a unique space on Instagram. Her profile is a high-energy mix of tour highlights, bold fashion choices, music promotions, and quirky personal moments. She frequently engages with her massive fanbase, the Barbz, often sharing their artwork and memes.
17. Jennifer Lopez – 249 Million Followers
A global icon, J.Lo is as relevant today as ever. On her feed, followers get access to her multi-faceted life—acting, music, fashion, and personal reflections. Her curated story highlights include red carpet appearances, interviews, dance rehearsals, and family time, giving a full spectrum of the Lopez brand.
16. Virat Kohli – 270 Million Followers
The most-followed cricketer on the planet, Virat Kohli, commands a massive presence not just in India but globally. His posts range from match day action to fitness routines, brand endorsements, and moments with his wife, actress Anushka Sharma, and daughter Vamika. Kohli’s Instagram reflects discipline, drive, and charisma.
15. National Geographic – 280 Million Followers
The first media brand on the list, National Geographic takes full advantage of Instagram’s visual nature. It shares stunning, high-resolution photographs and videos from nature expeditions, wildlife documentation, and human-interest stories from around the globe. The account is a digital window to the world’s hidden wonders.
14. Taylor Swift – 283 Million Followers
From surprise album drops to sold-out world tours, Taylor Swift keeps her fandom hooked. She uses Instagram to promote her latest music, share concert highlights, and occasionally give glimpses into her private life. While Swift dominates platforms like X, she remains a force to reckon with on Instagram too.
13. Kendall Jenner – 290 Million Followers
Model and fashion entrepreneur Kendall Jenner posts a mix of glamorous photoshoots, brand collaborations, and personal moments with friends and family. Her sleek, high-fashion aesthetic keeps her profile polished and consistent—making her one of the top fashion influencers in the world.
12. Justin Bieber – 295 Million Followers
Canadian pop sensation Justin Bieber continues to draw attention online. His Instagram features playful selfies, nostalgic throwbacks, musical collabs, and spiritual reflections. Bieber is known for showcasing his vulnerable side, often sharing honest moments with fans in between updates on his music and lifestyle brand Drew House.
11. Nike – 302 Million Followers
Global sportswear giant Nike is a masterclass in brand storytelling. The account showcases powerful visuals, motivational videos, athlete endorsements, and social justice campaigns. Whether it’s a new sneaker launch or a tribute to underrepresented athletes, Nike consistently uses its platform to inspire and engage.
10. Khloé Kardashian – 305 Million Followers
Khloé Kardashian blends beauty, family, and business seamlessly on her account. Her feed features everything from fitness motivation to behind-the-scenes glimpses of her life as a reality TV star and entrepreneur. She’s also deeply involved in her brand Good American, which often features in her posts.
9. Beyoncé – 313 Million Followers
Beyoncé, the queen of curated content, keeps things professional yet powerful. Her profile is a rich mix of concert visuals, fashion looks, and artistic content. Though she posts less frequently than others, each post is highly stylized and often part of a larger creative campaign.
8. Kim Kardashian – 359 Million Followers
Arguably the most famous Kardashian, Kim K continues to dominate Instagram with a flawless blend of fashion, business, and family. Her account features promotional content for her beauty brand SKKN BY KIM, editorial photo spreads, and adorable family moments. She’s still one of the most influential voices in beauty and pop culture.
7. Ariana Grande – 376 Million Followers
Pop star and actress Ariana Grande has one of the most visually consistent and aesthetically pleasing accounts. Her profile includes performance highlights, behind-the-scenes footage, beauty shots, and updates on her role in the upcoming Wicked movie. Her connection with fans remains strong through stylized yet intimate posts.
6. Dwayne “The Rock” Johnson – 394 Million Followers
Actor, producer, and former wrestler Dwayne Johnson brings energy, positivity, and hustle to Instagram. His feed is filled with gym sessions, movie promos, motivational messages, and heartfelt posts about his family. Whether he’s lifting weights or lifting spirits, The Rock’s presence is unmatched.
5. Kylie Jenner – 395 Million Followers
Entrepreneur and beauty mogul Kylie Jenner has built a beauty empire on and off the app. With a focus on Kylie Cosmetics, personal style, and family life, her profile is a curated glimpse into luxury living and motherhood. She’s also known for posting stunning visuals that quickly go viral.
4. Selena Gomez – 423 Million Followers
A longtime Instagram favorite, Selena Gomez uses her platform for both fun and advocacy. While fans enjoy seeing her glamorous life and fashion, she also uses Instagram to speak on mental health and social issues. She’s authentic, stylish, and socially conscious—all of which resonates with her massive audience.
3. Lionel Messi – 504 Million Followers
Lionel Messi, captain of Inter Miami CF and a football icon, is loved globally. His posts often include football moments, family milestones, and endorsements. After his move to the U.S. and World Cup victory, his follower count exploded—cementing his status as one of the most followed athletes on Earth.
2. Cristiano Ronaldo – 626 Million Followers
The most followed human on Instagram, Cristiano Ronaldo is a global phenomenon. From fitness to football, family to fashion, his feed is a showcase of excellence. He’s also a marketing powerhouse, collaborating with brands across sports, tech, and lifestyle. Fun fact: he was the first person to reach 200 million followers on Instagram.
1. Instagram (Official) – 684 Million Followers
Taking the top spot is none other than Instagram’s official account. With a follower count of over 684 million, the platform uses its own page to highlight standout creators, viral trends, artistic content, and social movements. It’s a curated celebration of the global Instagram community—and it’s still growing.
❓ FAQs about the Most Followed Instagram Accounts
Q1. Who has the most followers on Instagram in 2025?
As of 2025, the official Instagram account holds the top spot with over 684 million followers. Among individuals, Cristiano Ronaldo leads with 626 million.
Q2. Who is the most followed female celebrity on Instagram?
Selena Gomez is the most followed female celebrity on Instagram in 2025, with over 423 million followers, followed closely by Kylie Jenner.
Q3. Which brand has the most followers on Instagram?
The most followed brand on Instagram is Instagram itself. Among commercial brands, Nike leads with 302 million followers, followed by National Geographic.
Q4. How did Cristiano Ronaldo become the most followed person?
Cristiano Ronaldo’s global fame as a footballer, consistent content, brand collaborations, and early social media adoption helped him gain and retain massive followers.
Q5. Are there any non-celebrities or influencers in the top 20?
No. The current top 20 most followed accounts are either celebrities, athletes, or global brands. Influencers without a major career in music, sports, or TV don’t appear here.
Q6. Why do the Kardashians dominate the top 20 list?
The Kardashian-Jenner family members have leveraged reality TV fame, strong branding, consistent engagement, and beauty/fashion ventures to grow massive followings.
Q7. Do follower counts impact Instagram earnings?
Yes. A higher follower count often leads to more brand deals, product sponsorships, and higher earnings from posts or collaborations on Instagram.
Q8. How often do Instagram follower rankings change?
Follower rankings can shift monthly or even weekly, depending on trending events, viral content, or major announcements (like music drops or sports transfers).
Q9. Which sports stars have the most Instagram followers?
Cristiano Ronaldo, Lionel Messi, Neymar, and Virat Kohli are the top athletes with the highest Instagram followers in 2025.
Q10. Can brands ever overtake celebrities in followers?
It’s rare, but possible. The Instagram official account and brands like Nike and National Geographic show that with quality content, brands can rival top celebrities.
Final Thoughts
From football royalty and music legends to media moguls and global brands, Instagram’s most followed accounts reflect the world’s obsession with pop culture, sport, fashion, and visual storytelling.
With new stars rising every day and platform dynamics always changing, who knows who might crack the Top 20 next?