Roblox Corporation (NYSE: RBLX) stunned Wall Street on July 31, 2025, with its Q2 earnings report, triggering an 18% surge in stock price during pre-market trading. The gaming and metaverse giant defied analyst expectations with stronger-than-anticipated revenue and a massive jump in daily active users.
This leap has reignited investor interest and reaffirmed Roblox’s position as one of the most influential platforms in the online gaming ecosystem. From record-breaking user engagement to developer earnings, Roblox is proving it’s more than just a trend — it’s a growing digital economy.
In this article, we’ll take a closer look at everything behind Roblox’s stellar quarter: user statistics, platform engagement, developer impact, stock history, and its fascinating journey from a 2006 launch to today’s digital powerhouse.
🚀 Roblox Q2 2025 Earnings: Key Highlights
Roblox’s Q2 2025 earnings showcased a company on the rise:
- Revenue: $1.08 billion (surpassing analyst estimates)
- Bookings: Stronger than expected
- Daily Active Users (DAUs): 111.8 million — a new record
- Total Playtime: 27.4 billion hours
- Mobile Usage: 80% of users play on mobile
- Top Experience: Brookhaven RP with 69.13 billion visits
The platform continues to be a favorite among Gen Z and Gen Alpha audiences, and Q2 demonstrated that Roblox’s metaverse vision is still resonating worldwide.
📊 Key Roblox Stats in 2025
Let’s break down some eye-opening Roblox statistics from Q2 2025:
| Metric | Value |
|---|---|
| Daily Active Users | 111.8 million |
| Total Playtime | 27.4 billion hours |
| Mobile Usage | 80% |
| Top Game (Brookhaven RP) | 69.13 billion visits |
| Developer Payouts (Last 12 Months) | $1 billion+ |
| Monthly Buyers | 23.4 million |
| Average Spend per Paying User | $20.48 |
These numbers signal a maturing platform that is not only growing but also retaining and monetizing its audience effectively.
📈 Roblox Stock Performance
After Roblox released its Q2 earnings on July 31, 2025, RBLX shares surged over 18% in pre-market trading. Investors were particularly impressed by:
- The sharp 41% year-over-year increase in daily users
- Record-breaking playtime hours
- High revenue and bookings exceeding forecasts
Roblox’s stock had experienced volatility in previous quarters, but this strong performance helped reverse its downward trend. The boost signals renewed confidence in the company’s long-term vision, especially with upcoming innovations in avatar customization, AI integration, and immersive game mechanics.
🌍 What is Roblox?
While many refer to it as a game, Roblox is actually a game creation platform — a user-generated content ecosystem where players can build, share, and monetize their own games (called “experiences”).
Popular experiences include:
- Brookhaven RP: A role-playing town game with over 69 billion visits
- Adopt Me!: A pet-adoption and trading simulator
- Blox Fruits: A combat and adventure game inspired by anime
Roblox is powered by its developer community, which now includes over 2.8 million active creators and 6.4 million experiences currently live on the platform.
Anyone can use Roblox Studio — its game development tool — to build interactive experiences. Creators range from hobbyist kids to professional studios earning millions.
🧠 Roblox’s Origins: When Was It Made?
Roblox was officially launched on September 1, 2006, making it nearly three years older than Minecraft. However, its development started as early as 2004 when co-founders David Baszucki and Erik Cassel began prototyping the platform under the working title “DynaBlocks.”
Here’s a brief timeline of Roblox’s development:
- 2004: Internal testing of early builds begins
- 2005: Beta version with limited testers
- 2006: Public launch as “Roblox”
- 2008: Transition to fully user-generated content
Over the years, Roblox has grown from a small physics sandbox into a full-blown metaverse platform with billions in revenue.
🕹️ How Many People Play Roblox?
As of Q2 2025, Roblox boasts a record-breaking 111.8 million daily active users (DAUs). This marks a 41% year-over-year increase and a 14% rise compared to Q1 2025 (which had 97.8 million DAUs).
📉 Roblox DAU Growth Over the Years:
| Quarter | DAUs |
|---|---|
| Q4 2018 | 13.7 million |
| Q1 2020 | 23.6 million |
| Q2 2020 | 33.4 million |
| Q4 2021 | 49.5 million |
| Q4 2023 | 71.5 million |
| Q1 2024 | 77.7 million |
| Q3 2024 | 88.9 million |
| Q1 2025 | 97.8 million |
| Q2 2025 | 111.8 million |
This meteoric rise places Roblox far ahead of competitors:
- Minecraft: ~13 million DAUs
- Fortnite: ~1.5 million DAUs
Roblox’s growth is powered by its global appeal and continuous evolution of content. Its freemium model allows players to enjoy most games for free, while monetizing through Robux (its in-game currency).
🕒 Roblox Engagement: Time Spent on the Platform
User engagement on Roblox is staggering. In Q2 2025 alone, users collectively spent 27.4 billion hours on the platform.
This equals:
- ~245 hours per user per quarter
- ~82 hours per month
- ~2.7 hours per day per DAU
📊 Historical Roblox Playtime:
| Quarter | Hours Played |
|---|---|
| Q2 2019 | 3 billion+ hours |
| Q1 2020 | 4 billion+ hours |
| Q2 2020 | 8 billion+ hours |
| Q3 2021 | 10 billion+ hours |
| Q3 2022 | 13 billion+ hours |
| Q3 2023 | 15 billion+ hours |
| Q3 2024 | 20 billion+ hours |
| Q2 2025 | 27.4 billion+ hours |
The COVID-19 pandemic significantly boosted Roblox usage in 2020. While some platforms saw post-pandemic declines, Roblox has managed to sustain and expand its player base.
🧑🤝🧑 Who Plays Roblox? (Demographics Breakdown)
Roblox appeals to a broad demographic but is especially popular among younger users:
- Under 13s: 50% of users
- 13–17 years: 30%
- 18–24 years: 15%
- 25+ years: Growing steadily
Though it began as a platform for kids, Roblox is maturing alongside its audience. With more complex games and features being introduced, the platform is becoming increasingly popular among teens and young adults.
It’s also expanding globally, with rising usage in countries like India, Brazil, and the Philippines.
Read here Full Statistic of Roblox
📱 Mobile Dominance on Roblox
Over 80% of Roblox users play via mobile devices. The game is available on:
- iOS and Android smartphones and tablets
- PC and Mac
- Xbox One and Xbox Series X|S
- Meta Quest VR headsets
This mobile-first strategy has allowed Roblox to penetrate emerging markets and younger age groups more effectively than PC- or console-only platforms.
🏆 Record-Breaking Milestones in 2025
Q2 2025 saw Roblox break several records:
- Concurrent Players Record: Grow a Garden reached 22 million concurrent players in July — the most for any video game ever.
- Platform-Wide Peak: Roblox hit an all-time high of 32 million concurrent users across all experiences.
- Brookhaven RP Milestone: Over 69.13 billion visits to date, still the most-played Roblox experience ever.
These milestones underscore Roblox’s position as the most-used virtual experience platform in the world.
💸 Developer Economy: How Much Do Roblox Creators Earn?
One of Roblox’s biggest selling points is its creator economy. In the past 12 months alone, community developers earned over $1 billion.
Here’s how developers make money:
- Selling in-game items
- Offering premium access or cosmetics
- Earning from premium payouts based on engagement
- Participating in events and partnerships
Top developers like Wolfpaq (Brookhaven RP) and Uplift Games (Adopt Me!) have turned their creations into multi-million dollar franchises — all within Roblox.
🔍 Roblox Trends: Search Growth and Interest
Search trends for “Roblox” have exploded in the last decade. According to Google Trends:
- Searches for “Roblox” have grown by 1,150% in the past 10 years
- Searches for “Brookhaven RP” have increased by 118% in the last 5 years
These figures reflect the mainstream appeal Roblox has gained — not just among gamers, but educators, brands, and tech investors alike.
Roblox User Demographics, Growth Stats & Earnings Breakdown in 2025
Roblox is one of the most influential gaming and metaverse platforms globally, and its popularity continues to soar across age groups, devices, and regions. With over 111.8 million daily active users as of Q2 2025 and a rapidly expanding creator economy, Roblox has become a digital ecosystem where users don’t just play — they create, socialize, and even earn.
In this deep-dive report, we’ll explore the latest Roblox user demographics by age, gender, location, and platform, review key playtime data, and analyze developer earnings, user spending habits, and the platform’s stock performance. Whether you’re an investor, game developer, parent, or curious gamer, here’s everything you need to know about who uses Roblox and how they’re spending their time and money.
👥 Roblox Users by Age Group in 2025
Roblox has traditionally been viewed as a platform for kids — and while younger users still represent a huge portion of the user base, the demographics are shifting rapidly. More teens and young adults are joining, and they’re more engaged than ever.
Key Age Demographics (2024 Full-Year Data):
- Under 9 years old: 20%
- Ages 9–12: 20%
- Ages 13–16: 16%
- Ages 17–24: 25%
- Ages 25 and older: 19%
While children under 12 account for more than 40 million daily users, users aged 13 and above now make up 64% of total DAUs and account for 66% of all hours played on Roblox.
The biggest growth in Q2 2025 came from older users:
- 13+ DAU growth (YoY): +54%
- 13+ hours played (YoY): +72%
This is a major turning point for Roblox as it moves toward a more mature, diverse, and globally balanced audience.
📈 Roblox Hours Played by Age (2019–2025)
The data shows a remarkable transition from younger users being the dominant player base to older users leading in both time spent and engagement.
Hours Played by Age Group (Select Quarters):
| Quarter | Under 13 (Billion Hours) | 13+ (Billion Hours) |
|---|---|---|
| Q2 2019 | 1.82 | 1.34 |
| Q2 2020 | 4.61 | 3.79 |
| Q2 2021 | 4.76 | 4.9 |
| Q2 2023 | 5.68 | 8.18 |
| Q1 2025 | 7.5 | 14 |
| Q2 2025 | 9.3 | 18.1 |
As of Q2 2025, 13+ users spent nearly double the time on Roblox compared to their younger counterparts. This demographic shift is a powerful signal of Roblox’s long-term viability.
👩💻 Roblox Users by Gender
Gender diversity on Roblox is improving, but the majority of users still skew male.
Gender Breakdown (2025):
- Male: 52%
- Female: 39%
- Other/Unknown: 9%
Female participation has steadily increased thanks to more inclusive avatars, social-focused experiences, and growing representation within the developer community.
🌎 Roblox Users by Region
Roblox has a surprisingly balanced global footprint. While many think of it as a North American phenomenon, the platform’s biggest growth is happening internationally.
User Distribution by Region:
- Rest of World (South America, Africa, MENA): 28%
- Europe: 26%
- Asia-Pacific: 25%
- US and Canada: 21%
Regions outside the U.S. now account for 79% of the total player base. Localization efforts and mobile accessibility are key reasons for this widespread adoption.
📱 Roblox Users by Platform
Roblox is a mobile-first experience, and that trend isn’t slowing down.
Platform Usage Breakdown:
- Mobile (iOS + Android): 80%
- Desktop (PC/Mac): 17%
- Console (Xbox): 3%
8 out of 10 users prefer to play Roblox on smartphones or tablets. This gives Roblox an edge in emerging markets and younger audiences, who may not own gaming PCs or consoles.
🎮 Top Roblox Games by Total Visits (2025)
Roblox is home to over 6 million user-created experiences, but a few have risen to legendary status with billions of visits.
Top 10 Roblox Experiences (as of July 2025):
| Rank | Game Title | Total Visits |
|---|---|---|
| 1 | Brookhaven RP | 69.13 billion |
| 2 | Blox Fruits | 52.95 billion |
| 3 | Adopt Me! | 40.03 billion |
| 4 | Tower of Hell | 29.9 billion |
| 5 | Murder Mystery 2 | 21.56 billion |
| 6 | Grow a Garden (2025) | 21.19 billion |
| 7 | MeepCity | 16.24 billion |
| 8 | Piggy | 13.77 billion |
| 9 | The Strongest Battlegrounds | 13.61 billion |
| 10 | BedWars | 10.58 billion |
Brookhaven RP continues to dominate, while Grow a Garden, launched just in March 2025, has become the fastest-growing title in platform history.
💰 Roblox Revenue & Bookings Overview (2021–2025)
Roblox earns revenue mainly through the sale of its virtual currency, Robux, which players use to buy accessories, upgrades, and avatar items.
What’s the difference?
- Revenue is recognized over ~27 months (user lifespan)
- Bookings reflect immediate Robux purchases
Revenue & Bookings by Quarter:
| Quarter | Revenue | Bookings |
|---|---|---|
| Q1 2021 | $387M | $652.3M |
| Q4 2023 | $749.9M | $1.127B |
| Q2 2024 | $893.5M | $955.2M |
| Q1 2025 | $1.035B | $1.207B |
| Q2 2025 | $1.081B | $1.438B |
Roblox’s Q2 2025 bookings hit an all-time high of $1.44 billion, up significantly from a year ago. “Substantially all” of this came from Robux sales.
🛍️ How Much Do Roblox Users Spend?
Roblox remains free to play for most users, but its paying audience is growing.
Q2 2025 User Spending Highlights:
- Monthly Unique Payers (MUPs): 23.4 million (+42% YoY)
- Average Spend per MUP: $20.48 (+6% YoY)
- Average Bookings per DAU (ABPDAU): $12.86 (+7% YoY)
- US/Canada ABPDAU: +18% YoY
- International ABPDAU: +11% YoY
This means that even though most users don’t pay, those who do are spending more, which contributes to Roblox’s growing revenue stream.
💼 Roblox Developer Economy: Creator Earnings in 2025
Roblox isn’t just a game — it’s a platform where creators can earn real income.
Through the Developer Exchange (DevEx) program, developers can convert Robux into USD if they meet certain conditions:
DevEx Eligibility:
- Must be 13+
- Have a verified email
- Earn at least 30,000 Robux (~$100)
- Approved by Roblox team
Creator Payout Highlights:
- Total Creator Earnings (12 months): $1+ billion
- Q2 2025 Payouts via DevEx: $316.4 million (+52% YoY)
This surge in developer earnings reflects the increasing sophistication of games and monetization strategies on the platform.
📈 Roblox Stock History & Performance
Roblox (NYSE: RBLX) debuted on March 10, 2021, opening at $69.70 per share. The stock saw a peak in November 2021 at $134.72, followed by a steep dip during the tech stock correction.
Key Stock Price Events:
- June 2022 low: $26.87
- Q2 2025 earnings day close (July 31): $138.74
- Premarket surge (July 31): +18%
The Q2 2025 earnings report helped propel Roblox stock to its highest level ever, backed by growth in revenue, DAUs, and developer payouts.
📊 Roblox in Google Trends
Roblox’s popularity isn’t just reflected in its earnings — it’s visible in online search trends too.
- “Roblox” searches have risen 4,000% over the past 10 years.
- “Robux” and “Brookhaven RP” are also among the top trending terms in gaming search.
🧱 Final Thoughts: Roblox’s Bright Future
Roblox’s Q2 2025 earnings confirm what long-time players and developers already know — this platform is a digital titan.
With 111.8 million daily users, billions of hours of engagement, and a thriving economy of developers and content creators, Roblox is well-positioned for long-term growth.
Upcoming features like AI-assisted game development, dynamic avatars, and global expansion into untapped markets only bolster the platform’s future.
As of now, Roblox is not just a game — it’s a digital universe that grows with its users.
Disclaimer: This content is for informational purposes only and does not constitute financial advice. Stock performance and user data are subject to market risks and official updates. Always consult official Roblox Corporation filings or investor relations for the most accurate figures.