How to Repost on Instagram

How to Repost on Instagram: Reels, Stories & Posts Guide

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How to Repost on Instagram: The Ultimate 2025 Guide to Reels, Feed Posts, and Stories

With over 2 billion monthly users, Instagram remains a dominant platform for both casual content sharing and strategic marketing. One of the most underrated but powerful tactics on Instagram is reposting. Whether you’re a business promoting user-generated content, a creator sharing relatable content, or a brand amplifying community engagement, knowing how to repost effectively on Instagram is a skill you can’t afford to ignore.

This comprehensive 2025 guide walks you through the best ways to repost Instagram content—whether it’s Reels, feed posts, or Stories—all while respecting copyright laws, giving credit, and adding unique value to your audience.

What Does Reposting on Instagram Mean?

Reposting refers to sharing content originally posted by another user to your own Instagram account. Unlike other platforms, Instagram doesn’t have a built-in “Repost” button like Twitter’s Retweet. But with native tools and a few workarounds, you can legally and ethically share Reels, photos, and Stories—enhancing your visibility, engaging your followers, and growing your reach.

Why Reposting Matters in 2025

Before diving into the how, let’s explore the why. Reposting is more than just filling up your feed:

✅ Build Trust Through User-Generated Content (UGC)

People trust people. Sharing customer photos, testimonials, and reviews builds social proof and strengthens community ties.

✅ Stay Consistent Without Burnout

Not every day will be creatively fruitful. Reposting valuable content ensures your feed stays active without exhausting your creative well.

✅ Grow Through Collaboration

By amplifying other voices and tagging original creators, you invite reciprocal engagement and gain access to new audiences.

✅ Show Brand Authenticity

When you share authentic content—especially from fans or satisfied customers—you humanize your brand.

How to Repost Instagram Reels

Instagram Reels are short, engaging videos that often go viral. Here are the top ways to repost Reels in 2025:

🔁 1. Share a Reel to Your Story

Instagram makes it simple to share Reels directly to your Story.

Steps:

  1. Tap the paper airplane icon below the Reel.
  2. Select “Add Reel to Your Story.”
  3. Use text, emojis, GIFs, or stickers to add your commentary.
  4. Tag the original creator for proper credit.
  5. Post the Story or save it to a relevant Highlight.

Pro Tip: Add a short message about why this Reel matters to your audience. Context improves engagement.

📽️ 2. Repost a Reel to Your Feed Using Screen Recording

If you want to add the Reel directly to your feed, follow these steps:

Steps:

  1. Use your phone’s built-in screen recording feature.
  2. Play the entire Reel while recording.
  3. Trim the video and save it.
  4. Open Instagram → Tap + → Upload the video as a new Reel.
  5. Tag the original creator in the caption and on the video.
  6. Add a compelling caption explaining its value.

Note: Always get permission from the original creator, especially for branded or commercial use.

🤝 3. Repost Using Instagram’s Collaboration Feature

Instagram’s Collab tool allows you to request a joint post with the original creator.

Steps:

  1. DM the creator requesting a collaboration.
  2. If they agree, they’ll add you as a collaborator while posting.
  3. The Reel appears on both your feeds, sharing likes and comments.

This is one of the most ethical and effective ways to repost high-performing content.

🎤 4. Create Duet-Style or Reaction Reels

Some users prefer to react to Reels by creating duets or split-screen videos.

Steps:

  1. Download or screen-record the original Reel (with permission).
  2. Use third-party video editing apps or Instagram’s tools to film your reaction.
  3. Edit and post with clear attribution.
  4. Add a caption that invites conversation.

This method works great for commentary, humor, and tutorials.

How to Repost Instagram Feed Posts

Unlike Reels, feed posts are more permanent and usually photo-based. Here’s how to repost them properly:

📲 1. Repost Feed Content to Your Story

This is the most non-intrusive way to share someone else’s post:

Steps:

  1. Tap the paper airplane icon under the post.
  2. Tap “Add Post to Your Story.”
  3. Customize it using emojis, GIFs, text, or polls.
  4. Tag the original creator.
  5. Share to your Story or save in a Highlight.

This method is great for amplifying partners, clients, or fan content without cluttering your feed.

🖼️ 2. Use the Screenshot + Attribution Method

Want to repost a photo directly to your feed?

Steps:

  1. Take a screenshot of the post.
  2. Crop it professionally using editing tools.
  3. Upload it to your feed.
  4. In the caption, write “Credit: @username” or “Repost from @handle.”
  5. DM the original creator to ask for permission first.

This method works best for brands and influencers who share UGC or fan art.

🧠 3. Add Insightful Commentary

To make your repost stand out, always include your thoughts or a brief story in the caption. This transforms the repost from a simple share to engaging content.

How to Repost Instagram Stories

Instagram Stories are temporary, lasting only 24 hours. But the platform offers creative reposting tools to make the most of them.

✨ 1. Repost Stories Where You’re Tagged

When someone tags you in a Story, Instagram lets you repost it easily.

Steps:

  1. Check your notifications or DMs.
  2. Tap “Add This to Your Story.”
  3. Add stickers, text, or filters.
  4. Tag them again in your repost.
  5. Post or save to Highlights.

👀 2. Repost Stories You’re Not Tagged In (Manual Method)

Didn’t get tagged but want to share a Story? Here’s how to do it manually.

Option A: Screen Recording

  • Play the Story and use your device’s screen recorder.
  • Save the video and upload it as your Story.
  • Add “Reposted from @username” as an overlay.
  • Tag the creator in the Story.

Option B: Screenshot for Static Stories

  • Take a screenshot of the image Story.
  • Crop/edit it to enhance quality.
  • Upload to your Story and provide credit.

📂 3. Save Reposted Stories to Highlights

After reposting, you can preserve high-value Stories in Highlights.

Steps:

  1. After posting, go to your profile.
  2. Tap “New Highlight” or select an existing one.
  3. Add the reposted Story.
  4. Create a custom Highlight cover.

Great for testimonials, reviews, press features, or brand milestones.

Can You Repost on Instagram from a Computer?

Instagram’s web interface in 2025 still lacks robust reposting features. But you can work around this limitation.

💻 Workarounds:

  • Use your computer’s screenshot feature for static posts.
  • Use browser extensions or third-party tools (carefully).
  • Transfer screen-recorded clips from your phone to your desktop for editing.
  • Use Instagram scheduling tools like Buffer, Later, or ContentStudio that offer limited desktop reposting functions.

What Content Should You Repost?

Here are types of content that perform well as reposts:

✅ 1. User-Generated Content (UGC)

Customer reviews, testimonials, product usage images—anything that validates your brand through the voice of your customers.

💡 2. Industry Thought Leadership

Reposting expert advice or trends related to your niche keeps your audience informed.

🎨 3. Inspirational or Motivational Quotes

When aligned with your brand voice, quotes can increase saves and shares.

🎥 4. Event or Behind-the-Scenes Content

Reposting BTS clips or event footage from collaborators or sponsors builds credibility.

🛒 5. Customer Success Stories

Nothing builds trust like real-life before/after results or authentic reviews.

Best Practices for Reposting on Instagram

Reposting isn’t just about sharing. It’s about value, ethics, and engagement.

✔️ Always Give Credit

Tag the original creator in your caption and on the content itself.

✔️ Ask for Permission

DM the creator and get a “Yes” before reposting, especially for feed content or commercial use.

✔️ Add Your Own Commentary

Explain why you’re reposting. What does it mean for your audience?

✔️ Use Consistent Brand Voice

Even while reposting, your tone and aesthetic should remain consistent.

✔️ Don’t Overdo It

Stick to the 80/20 rule—80% original content, 20% reposted.

FAQs

❓ Is it legal to repost on Instagram?

Yes, with permission and proper attribution. Never repost private account content without consent.

❓ Can you repost Reels directly?

Not natively. Use screen recording or collaboration tools to repost Reels to your feed.

❓ Should you repost every time you’re tagged?

Not necessarily. Be selective and focus on content that aligns with your brand goals.

❓ What tools help with reposting?

Tools like ContentStudio, Buffer, Later, and Repost for Instagram simplify content planning and repost scheduling.

Conclusion

Reposting on Instagram in 2025 is no longer just a convenience—it’s a powerful strategy to grow your brand, connect with your community, and stay visible. Whether you’re amplifying a customer’s review, reacting to a viral Reel, or sharing insights from a fellow creator, your repost should always add value, context, and credit.

By mastering the art of ethical reposting, you create a content ecosystem that uplifts creators, engages followers, and builds lasting digital relationships. So the next time you come across share-worthy content—don’t just like it. Repost it with purpose.