Google processes more than 100 billion visits every month, making it the largest search engine in the world. Every click, query, and keyword typed into Google offers a glimpse into what people are most curious about at any given moment. From trending topics and viral games to trusted brands and essential services, Google searches reflect global behavior in real time.
In this comprehensive guide, we’ll dive deep into the top 100 Google searches for September 2025, with insights from Semrush Keyword Magic Tool. You’ll discover the most popular searches in the United States and worldwide, along with search intent, keyword difficulty, and tips on how marketers can use this data to build smarter SEO strategies.
Why Tracking Google’s Top Searches Matters
Understanding what people search for on Google isn’t just trivia — it’s powerful data for marketers, brands, and content creators. Here’s why it matters:
- Spot consumer trends: Discover products, services, or platforms that people are flocking to.
- Plan better content: Craft blogs, videos, or social posts based on topics with proven interest.
- Optimize SEO strategy: Identify keywords with high volume and low competition for organic growth.
- Brand monitoring: See how major companies like Amazon, Facebook, and YouTube dominate online visibility.
By analyzing these keywords, you can predict digital behavior, optimize campaigns, and uncover opportunities your competitors might miss.
Search Intent Explained
Before we look at the list, let’s quickly revisit search intent — the purpose behind every query. Semrush divides it into four main categories:
- Navigational – The user is looking for a specific website (e.g., YouTube or Amazon).
- Informational – The user wants to learn something (e.g., Weather or Election Results).
- Commercial – The user is comparing products or services before purchase (e.g., Food Near Me).
- Transactional – The user is ready to take action or make a purchase (e.g., Amazon Prime).
Interestingly, most top Google searches are navigational — users typing brand names directly into Google rather than URLs. This shows just how much trust people place in Google as their starting point for everything online.
Top 100 Google Searches in the US (September 2025)
Here are the most searched keywords in the United States this month, with volumes and intent.
The Top 10
- YouTube – 185M (Navigational)
- Amazon – 151M (Navigational)
- Facebook – 124M (Navigational)
- Google – 83.1M (Navigational)
- Eight Sleep – 55.6M (Navigational)
- Weather – 55.6M (Navigational)
- Gmail – 55.6M (Navigational, Transactional)
- Wordle – 55.6M (Informational, Navigational)
- Google Translate – 45.5M (Navigational)
- Walmart – 37.2M (Navigational, Commercial)
These results highlight a strong dominance of platforms and apps that people use daily. Entertainment, shopping, and communication are at the heart of US search behavior.
Other Notable Searches
- “Food Near Me” (30.4M) – Proof that local SEO is still king.
- “ChatGPT” (30.4M) – AI continues to trend as more people explore its capabilities.
- “Election Results” (20.4M) – Politics remain a driving force behind informational searches.
- “Restaurants Near Me” (16.6M) – Local discovery searches show consumer intent to spend.
- “Donald Trump” (9.1M) – Political figures dominate informational search intent.
You can view the full Top 100 US searches list in the table above (based on Semrush data).
Keyword Difficulty: Why Most Top Searches Are Hard to Rank For
If you’re an SEO strategist, you’re probably wondering: Can I rank for these top searches?
The answer for most is no, and here’s why.
Semrush uses a Keyword Difficulty (KD) Score (0–100) to measure competition:
- 0–14: Very Easy – Quick wins for new sites.
- 15–29: Easy – Possible with quality content.
- 30–49: Possible – Requires good SEO and structured content.
- 50–69: Difficult – Needs strong content + backlinks.
- 70–84: Hard – Competes with established brands.
- 85–100: Very Hard – Dominated by big players like Amazon, Google, YouTube.
For example, searches like YouTube or Amazon sit in the 85–100 “very hard” range. Competing with these is virtually impossible because they are navigational queries directly tied to a brand.
Instead, businesses should focus on long-tail keywords (e.g., “best Amazon alternatives” or “how to grow a YouTube channel”) where ranking is more achievable.
Top Global Google Searches (September 2025)
While US searches reveal regional behavior, global results showcase universal interests. According to Semrush, the most searched term worldwide in September 2025 is YouTube — proving its dominance as the go-to entertainment hub.
Other globally trending searches include:
- Amazon – Still the top e-commerce choice worldwide.
- Facebook & Instagram – Social platforms remain essential for connection.
- Weather & News – Universal human needs for real-time updates.
- Google Translate – A powerful tool for global communication.
- ChatGPT – AI is now part of daily life across continents.
Trending Keywords Worth Watching
Beyond the giants, several emerging and trending keywords stand out in 2025:
- Eight Sleep – A smart mattress company showing massive growth in searches.
- Temu & Shein – Fast-fashion and budget-friendly shopping apps gaining global traction.
- AI tools like ChatGPT & Canva AI – Exploding in popularity as productivity boosters.
- Sports terms like NFL, NBA, Premier League – Seasonal spikes drive millions of searches.
- Health & finance terms (Nvidia Stock, Dow Jones, Bank of America) – Reflecting interest in money and markets.
These aren’t just fads; they’re signals of where consumer attention is moving next.
What “Search Volume” Really Means
When we say YouTube has 185M searches, we’re talking about average monthly search volume.
Search volume is measured as the 12-month rolling average, balancing seasonal spikes. For instance:
- “Halloween costumes” may spike in October, but its volume is averaged across all months.
- “NFL scores” peak during football season, but still carry weight year-round.
This helps marketers make data-driven decisions instead of chasing short-lived trends.
What Businesses Can Learn From This Data
Here are some takeaways for brands, marketers, and content creators:
- Leverage branded searches smartly – While you won’t rank for Amazon, you can build content around “best Amazon alternatives” or “how to use Amazon Prime effectively.”
- Capitalize on trending tools – Create tutorials, reviews, or guides around rising apps like ChatGPT, Canva AI, or Temu.
- Focus on local intent – Keywords like “restaurants near me” or “food delivery near me” prove how critical local SEO is.
- Don’t ignore evergreen informational queries – Weather, news, translations, and sports will always drive traffic.
- Target mid-competition keywords – Instead of trying to rank for YouTube, aim for queries like “best YouTube channels for finance” or “YouTube SEO tips.”
Top 100 Google Searches Globally (August 2025) – Complete SEO Insights
Google dominates the digital world with more than 100 billion visits every month, making it the primary gateway to the internet. Every search query typed into Google reflects real-world interests, consumer intent, and cultural behavior. From popular platforms like YouTube and Facebook to fast-rising AI tools like ChatGPT and Canva, global search trends reveal what billions of people are actively engaging with.
In this guide, we’ll explore the Top 100 Google searches worldwide in August 2025, based on data from Semrush Keyword Magic Tool. You’ll learn about global search intent, keyword volumes, and trending topics that every business, marketer, or curious reader should know about.
Why Global Search Trends Matter
Tracking Google’s top searches is more than just trivia — it’s a roadmap to understanding what matters most to people today. Here’s why businesses, brands, and creators should pay attention:
- Identify global demand: From shopping habits to entertainment, search volume reflects market needs.
- Spot rising opportunities: Tools like ChatGPT, Canva, and Telegram show how fast new tech can gain traction.
- Plan content strategically: Marketers can use trending topics to craft SEO-driven blogs, videos, and campaigns.
- Stay ahead of competitors: By analyzing what’s trending globally, you can create content that anticipates demand.
Understanding Search Intent
Every search has a purpose. Semrush categorizes them into four main types:
- Navigational: Finding a specific site (e.g., YouTube, Facebook, WhatsApp Web).
- Informational: Seeking knowledge (e.g., Weather, Cricket, Election Results).
- Commercial: Comparing products or services (e.g., Restaurants, Hotels, Shein).
- Transactional: Ready to take action or make a purchase (e.g., Amazon Prime, Airbnb).
A key insight? Most global searches are navigational — users type a brand name into Google instead of entering the URL directly. That’s why companies like YouTube, Amazon, and Facebook dominate the top spots year after year.
Top 20 Google Searches Worldwide (August 2025)
Here are the top global keywords with their monthly volumes and intent.
- YouTube – 1.1B (Navigational)
- Facebook – 650.2M (Navigational)
- WhatsApp Web – 486M (Navigational)
- Translate – 412.7M (Navigational, Transactional)
- Instagram – 386.4M (Navigational)
- Google – 375.1M (Navigational)
- Amazon – 371.3M (Navigational)
- Gmail – 371.1M (Navigational, Transactional)
- Weather – 283.7M (Navigational)
- Google Translate – 283.1M (Navigational)
- Cricbuzz – 258.8M (Navigational)
- Clima – 221.4M (Informational)
- IG – 215.6M (Navigational)
- Traductor – 207.4M (Navigational)
- ChatGPT – 163.3M (Informational, Navigational)
- Satta King – 151.3M (Navigational)
- Canva – 141.2M (Navigational)
- WhatsApp – 132.6M (Navigational)
- Google Maps – 130.6M (Navigational)
- Twitter (X) – 130.2M (Informational, Navigational)
Notice how YouTube dominates globally with over 1 billion monthly searches, making it the single most searched keyword worldwide. Social platforms (Facebook, Instagram, WhatsApp) and utility tools (Translate, Gmail, Maps) make up much of the top 20.
Highlights from the Global Top 100
While many searches reflect established platforms, several trending keywords stand out:
- ChatGPT (163.3M) – One of the fastest-growing terms in search history.
- Canva (141.2M) – Explosive adoption of AI-powered design tools.
- Telegram (38.6M) – Privacy-focused messaging app gaining momentum.
- Shein (46.3M) & Temu (37.9M) – Fast-fashion and budget e-commerce apps on the rise.
- Discord (32.3M) – Community-based communication platform growing beyond gaming.
Keyword Difficulty: Why You Won’t Rank for Most of These
For SEO professionals, it’s important to recognize that ranking for these keywords is nearly impossible. Searches like YouTube or Amazon fall under 85–100 keyword difficulty (KD) on Semrush, meaning only the official sites dominate.
Instead, smart SEO involves long-tail strategies, such as:
- “Best YouTube alternatives”
- “How to sell products on Amazon”
- “Tips for Instagram growth in 2025”
These variants attract targeted audiences and are easier to rank for than the single-word branded searches.
Trending Global Searches in Detail
Let’s take a closer look at 8 major keywords from the list that are driving conversation and growth worldwide.
1. Discord
- Global Volume: 37.2M
- US Volume: 6.1M
- Growth (5 years): +15%
- Intent: Navigational
Discord has evolved from a gaming chat app to a full-fledged community platform. With servers on topics ranging from crypto to fitness, it’s now a hub for niche discussions. Related searches like Discord login and Discord download show high intent.
2. TikTok
- Global Volume: 83.1M
- US Volume: 9.1M
- Growth (5 years): +185%
- Intent: Navigational
Despite regulatory challenges, TikTok continues explosive growth. With over 1.6 billion users, it remains the top short-form video platform. Competing apps like RedNote are growing but still tiny compared to TikTok’s dominance.
3. Facebook Marketplace
- Global Volume: 16.6M
- US Volume: 11.1M
- Growth (5 years): +51%
- Intent: Commercial, Navigational
Marketplace integrates buying and selling directly into Facebook’s ecosystem. Its popularity rivals Craigslist and Etsy, making it a key channel for secondhand e-commerce.
4. Canva
- Global Volume: 141.2M
- US Volume: 16.6M
- Growth (5 years): +633%
- Intent: Navigational
Canva’s growth is unmatched among design tools. Its integration of AI features (like text-to-image and brand kits) has fueled adoption by professionals and casual users alike.
5. Telegram
- Global Volume: 38.6M
- US Volume: 1.5M
- Growth (5 years): +245%
- Intent: Navigational
Telegram appeals to users prioritizing privacy and encrypted communication. With 1B+ users, it’s a serious competitor to WhatsApp and Messenger.
6. WhatsApp
- Global Volume: 132.6M
- US Volume: 2.7M
- Growth (5 years): +7%
- Intent: Navigational
WhatsApp remains one of the most-used messaging apps in the world, sending over 100 billion messages daily. Notably, WhatsApp Web (486M) outranks the app itself in search volume.
7. ChatGPT
- Global Volume: 163.3M
- US Volume: 30.4M
- Growth (5 years): +8,700%
- Intent: Informational, Navigational
ChatGPT’s rise is historic. It became the fastest-growing consumer app ever, with 1M users in 5 days. Today, 180M+ people use it monthly, and its global search volume surpasses even OpenAI.
8. Shein
- Global Volume: 46.3M
- US Volume: 11.1M
- Growth (5 years): +85%
- Intent: Navigational, Commercial
Shein’s real-time retail strategy allows it to launch new designs in under 3 days. With annual sales topping $30B, Shein dominates online fashion searches alongside Temu.
Emerging Trends in Global Search
Beyond the big names, global Google searches show rising interest in:
- Sports: Cricbuzz, IPL, NBA, Premier League, Champions League highlight sports’ dominance in digital behavior.
- E-commerce: Shein, Temu, Flipkart, eBay, Amazon Prime show shopping is a universal search driver.
- AI & Tools: ChatGPT, Canva, Google Scholar demonstrate increasing reliance on digital productivity.
- News & Politics: BBC News, CNN, Election Results show demand for trustworthy real-time updates.
What Businesses Can Learn
For brands, these insights highlight key strategies:
- Don’t chase the impossible – Ranking for YouTube is unachievable. Focus instead on related long-tail opportunities.
- Capitalize on AI and design tools – Tutorials, reviews, and how-to guides around ChatGPT and Canva are in high demand.
- Optimize for local intent – Global searches like Restaurants Near Me or Food Near Me prove local SEO is still vital.
- Ride trending apps early – Discord, Telegram, and Temu are growing fast. Being early can give your brand an edge.
- Leverage sports spikes – Seasonal sports terms provide opportunities for timely campaigns.
Conclusion: Google Searches Reflect Human Behavior
The Top 100 Google Searches in September 2025 paint a clear picture of how people use the internet:
- We rely on platforms like YouTube, Amazon, Facebook, and Gmail for daily activities.
- We turn to Google for instant answers on weather, news, and translations.
- We explore trending apps, AI tools, and politics to stay informed and entertained.
For businesses and marketers, this list isn’t just interesting — it’s a blueprint for content strategy. By understanding what billions of people are searching for, you can align your SEO, adapt your campaigns, and connect with your audience at the right time with the right content.
As digital landscapes evolve, one thing is certain: Google remains the heartbeat of online discovery.