K-Pop Idols Dazzle at Milan Fashion Week: A Celebration of Style and Influence
Milan Fashion Week has become one of the most anticipated events on the fashion calendar, and in recent years, K-pop idols have emerged as significant players in this glamorous arena. The fusion of music and high fashion has led to a powerful cultural phenomenon, and this year’s Milan Fashion Week was a testament to that growing influence.
With stars like BTS’s Jin, Stray Kids’ Hyunjin, and Ateez’s San taking center stage, the event showcased not only stunning garments but also the unique styles and personas of these global icons.
The Rise of K-Pop in the Fashion Industry
K-pop’s ascendancy in the fashion world reflects a broader trend in which musicians and performers are increasingly recognized as fashion influencers. The vibrant aesthetic and creativity that characterize K-pop extend into their fashion choices, making these idols ideal candidates for brand ambassadorships and runway appearances. As the line between music and fashion continues to blur, K-pop stars are not just endorsers; they are trendsetters and innovators.
In recent months, K-pop idols have made headlines at major fashion events around the globe. From Jisoo and Stray Kids’ Felix and Lee Know at Tommy Hilfiger’s show during New York Fashion Week to Twice’s Dahyun making her runway debut with Michael Kors, these idols have established their presence as integral to the fashion narrative. Milan Fashion Week 2023 proved to be yet another milestone, with multiple idols representing some of the most prestigious brands.
Jin of BTS at Gucci: A Fashion Icon Emerges
BTS’s Jin, affectionately known as the “Worldwide Handsome,” made a spectacular entrance at Gucci’s Spring/Summer 2025 show. This appearance was particularly significant, as it marked his debut as an official global brand ambassador for Gucci. Announced just a month prior, Jin’s partnership with the luxury fashion house is a natural fit, given his impeccable style and influence.
Jin’s outfit for the event was a stunning brown and maroon ensemble that exuded sophistication and charm. He accessorized with a silver Gucci key necklace and a trademark necklace, perfectly complementing his look. His choice of attire not only highlighted his personal style but also demonstrated Gucci’s ability to blend contemporary fashion with timeless elegance.
The fashion world has long been captivated by Jin’s visuals, and this appearance reinforced his status as a fashion icon. The event was further enriched by the presence of other celebrities, including NewJeans member Hanni and “Squid Game” star Lee Jung Jae, showcasing a star-studded atmosphere that underscored the crossover appeal of K-pop in global fashion.
Hyunjin of Stray Kids: The Versace Muse
Hyunjin, a member of Stray Kids, also made waves at Milan Fashion Week as a global ambassador for Versace. His relationship with the brand has flourished since his appointment, and he has quickly become one of the faces of the fashion house. At the Versace show, Hyunjin captivated the audience with a striking patterned top, coupled with a dramatic long red jacket that highlighted his rock-star persona.
One of the standout moments of the event was Hyunjin’s playful interaction with designer Donatella Versace. The two posed together, with Donatella holding a small plushie representing Hyunjin’s character from Stray Kids, symbolizing their growing friendship. This connection not only illustrates Hyunjin’s rising star power but also emphasizes the importance of collaboration in the fashion industry.
Hyunjin’s participation in Milan Fashion Week further cements his influence as a fashion-forward idol. His ability to seamlessly blend music and fashion speaks to the versatility that K-pop artists bring to the table, captivating audiences worldwide.
San of Ateez: A Stylish Debut at Dolce & Gabbana
Ateez’s San made a notable debut at Milan Fashion Week by attending Dolce & Gabbana’s Spring/Summer 2025 show. His participation was especially exciting for fans, as it marked his first time at this prestigious event. San arrived in an all-white ensemble that exuded elegance and sophistication, perfectly contrasting with the bold, edgy looks that often dominate fashion week.
At the afterparty, San switched things up with an all-black outfit, showcasing his range and style adaptability. His presence was further amplified by a memorable photo with music legend Madonna, signaling the star power that K-pop idols bring to the fashion world. San’s confident demeanor and ability to shine in high-pressure environments like Milan Fashion Week demonstrate his potential as a rising fashion icon.
The allure of K-pop idols like San lies not just in their fashion choices but also in their ability to engage with fans and the media. Their interactions often go viral, enhancing their status and influence in both the music and fashion industries.
Karina of Aespa: A New Face for Prada
Aespa’s Karina made a significant impression at the Prada Spring/Summer 2025 womenswear show. Having recently been appointed as a brand ambassador for Prada, Karina’s appearance marked a key moment in her fashion journey. She wore a chic black dress that balanced modernity with classic elegance, aligning perfectly with Prada’s aesthetic.
Karina’s presence at Milan Fashion Week is indicative of how K-pop idols are increasingly viewed as serious players in the fashion industry. Her ability to embody the spirit of a brand while maintaining her unique identity is a testament to the versatility and appeal of K-pop stars.
Enhypen: Rising Stars at Prada
The boy group Enhypen also made an impressive appearance at Prada’s show. As brand ambassadors, the members showcased their fashion sensibilities, looking chic and classy in their tailored outfits. Their attendance not only reflects their dedication to fashion but also their evolving artistic identities.
Enhypen’s participation in the show underscores the group’s growth, as they have been vocal about wanting to push boundaries and explore new artistic directions. Their presence at Milan Fashion Week signals that they are not only focusing on their music careers but also aiming to make a mark in the fashion world.
Jaehyun of NCT: Classic Elegance
NCT’s Jaehyun, a member of both NCT 127 and DoJaeJung, attended the Prada show as well, opting for a sleek all-black look that perfectly complemented his newly debuted platinum hair. This sophisticated outfit choice is indicative of Jaehyun’s understanding of current fashion trends and his ability to adapt to them.
Jaehyun’s fashion choices resonate with fans, showcasing his personal style while embodying the luxurious essence of the brands he represents. His past appearances, including one at Prada’s menswear show in June, have consistently demonstrated his commitment to high fashion, making him a respected figure in the industry.
Hoshi of Seventeen: Edgy and Stylish
Seventeen’s Hoshi brought his own flair to Diesel’s Spring/Summer 2025 runway show. His edgy and stylish ensemble was fitting for Diesel’s elaborate backdrop, which featured denim scraps to highlight the brand’s commitment to sustainability. Hoshi’s choice of outfit not only displayed his fashion sense but also aligned with the industry’s growing focus on eco-friendly practices.
Hoshi’s participation in high-profile events like Milan Fashion Week further establishes him as a fashion icon in the making. His ability to blend performance and style makes him a standout figure, and his dedication to sustainable fashion aligns with the values of a new generation of consumers.
Momo of Twice: A Bold Statement
Twice’s Momo made a statement at Onitsuka Tiger’s Milan show, debuting a stunning new blonde bob. Sporting an all-black outfit, Momo embraced a trend that many K-pop idols followed during the event, showcasing her ability to adapt to various styles while maintaining her unique identity.
Momo’s appearance is especially notable as she prepares for new music with the subunit MISAMO, alongside other members of Twice. Her evolving image and growing influence in the fashion world reflect the interconnectedness of K-pop and fashion, illustrating how these artists continue to inspire fans through their style choices.
Hanni of NewJeans: The Cool Girl
Hanni of NewJeans attended the Gucci show, showcasing a casual yet stylish outfit that captured the essence of modern street fashion. Her trendy loose jeans paired with a crop top and scarf exemplified the cool-girl aesthetic that has become synonymous with her group.
As a long-time ambassador for Gucci, Hanni’s style is reflective of the brand’s youthful and innovative approach to fashion. Her ability to represent the brand while staying true to her personal style has made her a favorite among fans and fashion enthusiasts alike.
Jungwoo and Yeji: Chic Appearances
NCT’s Jungwoo attended Tod’s Milan show, opting for a fashionable trench coat over slouchy jeans, embodying the brand’s commitment to classic yet modern design. His participation highlights the importance of tailored looks in establishing a strong fashion presence.
Similarly, Itzy’s leader Yeji made a dramatic entrance at Dolce & Gabbana’s show, channeling old Hollywood with a striking all-black outfit and a veil that covered her face. Yeji’s bold fashion choices resonate with her group’s musical identity, blending performance art with high fashion to create memorable moments.
The Impact of K-Pop Idols on Fashion Trends
The significant presence of K-pop idols at Milan Fashion Week has far-reaching implications for the fashion industry. Their ability to influence trends and engage with a global audience makes them powerful ambassadors for the brands they represent. As these idols continue to make their mark, they not only redefine fashion norms but also challenge traditional notions of celebrity culture.
K-pop idols have a unique advantage in the fashion world; they embody a blend of music, performance, and style that resonates deeply with fans. Their visibility on social media platforms allows them to set trends in real-time, making their influence both immediate and impactful. Brands recognize this power and increasingly seek partnerships with K-pop stars, solidifying their role as key players in the fashion landscape.
Conclusion: The Future of K-Pop and Fashion
As Milan Fashion Week concluded, it was clear that K-pop idols are more than just faces for luxury brands; they are integral to the future of fashion. Their unique styles, charismatic personalities, and ability to connect with audiences position them as influential figures in both the music and fashion industries.
The intersection of K-pop and fashion is likely to continue evolving, with more collaborations, runway appearances, and brand ambassadorships on the horizon. As these idols break boundaries and set trends, they pave the way for a new era of fashion that embraces diversity, creativity, and global influence. The world is watching, and with every appearance, K-pop idols are proving that they are here to stay, not just in music, but in the fabric of the fashion industry itself.