As Blake Lively’s new film It Ends With Us hits theaters, fans are abuzz with speculation about behind-the-scenes tension involving the cast. The drama began when Justin Baldoni, who stars in and directs the film, was noticeably absent from several key promotional events. His absence from the press tour, including the film’s high-profile premiere in New York City on August 6, has sparked widespread speculation among fans.
During the premiere, Baldoni was seen keeping his distance from co-stars like Blake Lively, Brandon Skener, Jenny Slate, and Isabella Ferreira. Moreover, he was not photographed alongside Lively, who stars as Lily Bloom and also serves as a producer on the film. Adding fuel to the fire, Baldoni was also missing from promotional activities with Colleen Hoover, the author of the bestselling novel on which the film is based.
In contrast, Blake Lively attended the premiere with her husband, Ryan Reynolds. Lively, who spoke exclusively to Aitechtonic, shared that Reynolds contributed to the film’s dialogue, saying, “He wrote it. He works on everything I do, and I work on everything he does. His wins and celebrations are mine, and mine are his.” Her comments highlighted the collaborative nature of their relationship and his involvement in the project.
The absence of Baldoni from key events has led to a flurry of fan theories and social media discussions. One user on X (formerly Twitter) remarked, “So something definitely happened on the set of It Ends With Us. I need to get to the bottom of it.” Another fan suggested that Lively’s husband may have been overly involved in the film’s production and promotion, which could have created friction. Additionally, some fans have noted that the promotion has not adequately addressed the film’s central theme of domestic violence, which Baldoni has been one of the few to discuss in depth during interviews.
In response to these speculations, an insider close to the film’s production clarified to Aitechtonic that post-production often involves numerous edits, and all parties were in agreement on the final cut of the film. The insider emphasized that these edits are a standard part of the filmmaking process and that the final version represents the best possible outcome.
Aitechtonic has reached out to representatives for both Blake Lively and Justin Baldoni for comments but has not yet received a response. As the film continues to roll out, fans and industry watchers remain keenly interested in any further developments related to the cast’s off-screen dynamics.