The wait is finally over—Apple Event 2025 is officially here, and it’s shaping up to be one of the biggest technology showcases of the year. Scheduled for September 9, 2025, at 10 AM PT (1 PM ET / 6 PM BST / 3 AM AEST on September 10), the highly anticipated “Awe-Dropping Event” is expected to reveal some of the most advanced Apple products we’ve seen to date.
From the iPhone 17 lineup to the brand-new AirPods Pro 3 and the Apple Watch Series 11 (alongside a rumored Apple Watch Ultra 3), Cupertino is about to set new benchmarks in smartphones, wearables, and audio devices. With AI-powered features, bold new designs, upgraded performance, and health-focused innovations, the event promises to capture global attention.
If you’re looking for the final leaks, rumors, predictions, and confirmed news before Apple takes the stage, this in-depth guide covers everything.
Apple Event 2025 Overview
Here’s a quick glance at what to expect:
- iPhone 17 Series: Four models – iPhone 17, iPhone 17 Air (rumored), iPhone 17 Pro, and iPhone 17 Pro Max.
- Upgrades: New A19 chips, improved cameras with a 48MP telephoto lens, larger batteries, bold pastel color options, and enhanced AI integration.
- AirPods Pro 3: Expected to feature better sound, a new chip, health-tracking sensors, and gesture controls.
- Apple Watch 11 & Ultra 3: Redesigned with advanced blood oxygen monitoring, AI features, satellite connectivity, and blood pressure detection.
- Event Time: 10 AM PT / 1 PM ET / 6 PM BST (September 9) – streaming live globally.
iPhone 17 Series: What We Know So Far
The iPhone 17 family will take center stage at the event. Apple is expected to unveil four to five models—a standard iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and potentially an all-new iPhone 17 Air, which could replace the Plus model.
1. iPhone 17 Design & Display
- Sizes:
- iPhone 17 – 6.1-inch OLED
- iPhone 17 Air – 6.7-inch OLED
- iPhone 17 Pro – 6.3-inch OLED
- iPhone 17 Pro Max – 6.9-inch OLED
- Resolution: Up to 1320 x 2868 pixels.
- Refresh Rate: All models support 120Hz ProMotion technology for smoother scrolling and gaming.
- Colors: Standard models rumored in pastel green, blue, and pink, while Pro models come in muted gray, deep blue, and bold orange.
2. iPhone 17 Camera Upgrades
The standout rumor is a major telephoto camera overhaul for the Pro models.
- New 48MP telephoto lens (up from 12MP).
- Continuous 5x–8x optical zoom, allowing professional-grade photography.
- Pro models include triple-lens setups: wide, ultra-wide, and telephoto.
- Enhanced night mode, cinematic video, and AI-driven photo enhancements.
3. iPhone 17 Performance & Specs
- Chipset: New A19 and A19 Pro Bionic processors, optimized for AI workloads and gaming.
- RAM:
- Standard models: 8GB
- Pro models: 12GB
- Storage Options: From 128GB to 1TB.
- Battery: Larger batteries, with the Pro Max rumored at ~5000mAh.
4. Gaming with iPhone 17 Pro
A huge leak points to vapor chamber cooling for the Pro models.
- Better heat management during high-intensity gaming.
- Supports console-level games like Resident Evil and Assassin’s Creed on iOS.
- Aimed at mobile eSports and extended gaming sessions.
5. iPhone 17 Pricing & Release Date
- Pricing (expected, based on leaks):
- iPhone 17: $799 / £799 / AU$1,399
- iPhone 17 Air: $899 / £899 / AU$1,549
- iPhone 17 Pro: $999 / £999 / AU$1,849
- iPhone 17 Pro Max: $1,199 / £1,199 / AU$2,099
- Pre-orders: Likely to begin on September 12, 2025.
- Release date: Predicted for September 19, 2025.
Apple Watch Series 11 & Ultra 3
The Apple Watch lineup continues to evolve with health-first innovations and sleek new designs.
1. Apple Watch 11
- Design: Subtle refinements with slimmer bezels.
- Features:
- Blood oxygen monitoring.
- AI-driven health tracking.
- Upgraded chip for better performance.
- Rumored longer battery life with improved efficiency.
2. Apple Watch Ultra 3
- Durability-focused smartwatch designed for outdoor adventurers.
- Expected features:
- Satellite connectivity for emergencies.
- Blood pressure detection.
- Larger battery life for multi-day use.
- Refined rugged design with titanium build.
AirPods Pro 3: Smarter, Sleeker, and More Useful
The AirPods Pro 3 are among the most anticipated accessories.
- Audio upgrades: Better bass and dynamic range.
- New H-series chip for AI integration and improved noise cancellation.
- Health tracking sensors:
- IR-based gesture control.
- Possible integration with Apple Health for real-time tracking (like respiratory monitoring).
- Design: Similar to AirPods Pro 2, but with slight refinements for comfort.
These updates could make the AirPods Pro 3 not just earbuds but personal health and AI companions.
Apple Intelligence: AI Across Devices
Apple’s AI ecosystem, branded as Apple Intelligence, will likely dominate conversations.
- Smarter Siri with natural conversation abilities.
- On-device AI processing for privacy and speed.
- AI-driven features across iOS 26, Apple WatchOS, and macOS.
- Personalized photo editing, predictive typing, and productivity tools.
The iPhone 17 and Pro models are expected to showcase the full power of Apple Intelligence, backed by their A19 Pro chipsets.
Final Leaks & Rumors Recap
- iPhone 17 Series: Four models, pastel and bold colors, A19 chips, 48MP telephoto camera, AI boost, vapor chamber cooling.
- Apple Watch 11: Blood oxygen monitoring, redesigned with AI features.
- Apple Watch Ultra 3: Satellite connectivity, blood pressure tracking, rugged design.
- AirPods Pro 3: AI-powered audio, health tracking, gesture control.
- Apple Intelligence: Deeper integration into hardware and software.
How to Watch Apple Event 2025
You can catch the Apple Event live on September 9, 2025 via:
- Apple’s official website
- Apple TV app
- YouTube (Apple’s official channel)
Stay tuned for live coverage, expert analysis, and product breakdowns immediately after the event.
Final Thoughts
The Apple Event 2025 marks a defining moment for Apple’s strategy in AI, health tech, and high-performance devices. The iPhone 17 Pro Max with its rumored 48MP telephoto lens and vapor chamber cooling could redefine mobile photography and gaming. The Apple Watch 11 and Ultra 3 bring health-focused wearables to a new level, while the AirPods Pro 3 blend entertainment and wellness into a single accessory.
If the leaks are true, September 9 could be the most “awe-dropping” Apple Event in years, ushering in a new era where AI, health, and performance seamlessly intersect.