What is Digital Marketing Automation? Types, Strategy Definition

The job of marketing automation is  to reach the leads, then automate the marketing process and  convert all those leads into customers.

Automation means any process that has to be done repeatedly, setting it with the help of software, so that you only have to monitor

Repetitive tasks on its own, such as email marketing, social media posting, PPC ad campaigns , and content marketing, etc.

Marketing automation makes your work more efficient and at the same time it also provides personalized experience to your customers.

Marketing automation lead customers and is primarily used to automate email marketing.

Using this, you can make the entire buying journey of your customer personal and convenient.

Start by focusing on the customer journey rather than the needs of your business. Identify potential touchpoints